Cited by 31Ethics and Social Impacts of AIMisinformation and Its ImpactsSocial Media and Politics

Embedding Democratic Values into Social Media AIs via Societal Objective Functions

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Jia, Chenyan, Lam, Michelle S., Mai, Minh Chau, Hancock, Jeffrey T., Bernstein, Michael S.·2024·Proceedings of the ACM on Human-Computer Interaction

Abstract

Mounting evidence indicates that the artificial intelligence (AI) systems that rank our social media feeds bear nontrivial responsibility for amplifying partisan animosity: negative thoughts, feelings, and behaviors toward political out-groups. Can we design these AIs to consider democratic values such as mitigating partisan animosity as part of their objective functions? We introduce a method for translating established, vetted social scientific constructs into AI objective functions, which we term societal objective functions, and demonstrate the method with application to the political science construct of anti-democratic attitudes. Traditionally, we have lacked observable outcomes to use to train such models-however, the social sciences have developed survey instruments and qualitative codebooks for these constructs, and their precision facilitates translation into detailed prompts for large language models. We apply this method to create a democratic attitude model that estimates the extent to which a social media post promotes anti-democratic attitudes, and test this democratic attitude model across three studies. In Study 1, we first test the attitudinal and behavioral effectiveness of the intervention among US partisans (N=1,380) by manually annotating (alpha=.895) social media posts with anti-democratic attitude scores and testing several feed ranking conditions based on these scores. Removal (d=.20) and downranking feeds (d=.25) reduced participants' partisan animosity without compromising their experience and engagement. In Study 2, we scale up the manual labels by creating the democratic attitude model, finding strong agreement with manual labels (rho=.75). Finally, in Study 3, we replicate Study 1 using the democratic attitude model instead of manual labels to test its attitudinal and behavioral impact (N=558), and again find that the feed downranking using the societal objective function reduced partisan animosity (d=.25). This method presents a novel strategy to draw on social science theory and methods to mitigate societal harms in social media AIs.

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  • The interventions may result in algorithms that reduce partisan animosity and promote greater social trust and healthier democratic discourse across party lines.

    “Together, these interventions may result in algorithms that not only reduce partisan animosity but also promote greater social trust and healthier democratic discourse across party lines (38,40).”

    From Reranking partisan animosity in algorithmic social media feeds alters affective polarization (2025) · cites this paper as [40]

    Section 4.2.1 reports that removal and downranking feeds reduced partisan animosity compared with an engagement-based feed, supporting that part of the qualified claim. The paper lists social distrust among relevant democratic-attitude measures in Section 2.3, but the passages do not show that these feeds increased social trust or improved cross-party discourse. Section 7.3 also cautions that longitudinal, real-world effects remain untested. (LLM, conf=0.86)

    Experimental — accuracy not yet measured
  • The LLM scoring of AAPA showed a high correlation with human judgment on identifying the eight factors in social media posts.

    “This scoring was performed by a large language model (Appendix S4.4), which showed a high correlation with human judgment on identifying these eight factors in social media posts (40).”

    From Reranking partisan animosity in algorithmic social media feeds alters affective polarization (2025) · cites this paper as [40]

    Section 3.1.4 says GPT-4 rated social media posts on eight anti-democratic-attitude variables. Section 5.2 reports a strong correlation with human ratings for the combined score (Spearman’s ρ = .75), but agreement on individual variables varied substantially; it does not establish high agreement for identifying all eight factors. (LLM, conf=0.90)

    Experimental — accuracy not yet measured
  • The AI classifier labels expressions of the eight constructs with accuracy comparable to trained annotators and produces depolarization effects in a lab setting on a fixed feed.

    “We operationalize these eight categories into an AI classifier that labels expressions of these constructs in social media posts, does so with accuracy comparable to trained annotators, and produces depolarization effects in a lab setting on a fixed feed (40).”

    From Reranking partisan animosity in algorithmic social media feeds alters affective polarization (2025) · cites this paper as [40]

    Study 2 Results report strong agreement between the AI model and human labels on the overall eight-variable score, but agreement was weak for two individual variables; the paper does not establish comparable accuracy for all eight separately. Study 3 Results report that an AI-ranked feed reduced partisan animosity relative to an engagement-ranked feed. The Experimental Design describes a controlled online experiment using a prepared inventory of posts, rather than a physical lab setting. (LLM, conf=0.82)

    Experimental — accuracy not yet measured
  • Prior work validated that the approach of using GPT-3.5 Turbo matches expert annotations.

    “Prior work validated that this approach matches expert annotations (40).”

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Cited by

Sorted by citations

Authors
Jia, C., Lam, M. S., Mai, M. C., Hancock, J. T., & Bernstein, M. S.
Affiliations
Stanford University (US)
Venue
Proceedings of the ACM on Human-Computer Interaction
Published
2024-04-17
Volume
8
Issue
CSCW1
Pages
1-36
ISSN
2573-0142 (ISSN-L)
OpenAlex
W4396218633
Cited by
31
References
17
Citations by year
2026: 8 · 2025: 14 · 2024: 6 · 2023: 3
FWCI
11.66
Type
journal article
Language
en
Open access
Locations
  • Proceedings of the ACM on Human-Computer Interaction (publishedVersion)
  • arXiv (Cornell University) (submittedVersion)
  • arXiv (Cornell University)
Funders
Stanford Institute for Human-Centered Artificial Intelligence, Stanford University
Topics
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Social Sciences › Communication › Social Media and Politics
Keywords
democratic values, anti-democratic attitudes, partisan animosity, large language models, algorithmic bias, political polarization

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