PreprintCited by 12Ethics and Social Impacts of AIRecommender Systems and TechniquesMisinformation and Its Impacts

Algorithmic transparency and assessing effects of algorithmic ranking

Open access
Eckles, Dean·2022

Abstract

1. At established platforms, algorithmic ranking and recommendation involve using many signals and are typically not aimed at simply maximizing short-run engagement.2. Quantifying the impacts of algorithmic ranking is quite difficult,even with access to proprietary data. This is not only becauseof the complexity of these technical systems, but due to people’scomplex and often strategic responses to changes in algorithms.3. We lack clear evidence about broader benefits or harms of algorithmic ranking. Nonetheless, simple rankings and recommendations (e.g., chronological, overall popularity) can make some formsof undesirable strategic behavior easier.4. Policy-makers can protect the ability of external researchers toprobe these systems, and they can provide clear paths for platforms to retain and share data in privacy-preserving ways.

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  • Engagement, user satisfaction, and news originality are key signals used by the Facebook feed algorithm to determine how to rank content for individual users.

    “Engagement, user satisfac-tion, and news originality are key signals used by the Facebook feed algorithm to determine how to rank content for individual users [more publicly available information is available in (20, 39, 40, 41)] (SM section S1.1).”

    From How do social media feed algorithms affect attitudes and behavior in an election campaign? (2023) · cites this paper as [20]

    The Current practice section describes ranking based on predicted user actions, such as likes and comments, and says Facebook uses feed-quality ratings that can inform its algorithm. This supports engagement and user satisfaction as ranking signals, but our copy does not identify news originality as one. (LLM, conf=0.86)

    Experimental — accuracy not yet measured
  • A chronological feed does not exhibit the black-box, engagement-optimization, or learning features because the same rule is applied to all users at all times.

    “By contrast, a chronological feed does not ex-hibit any of these features because the same rule is applied to all users at all times (20).”

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Research works printed but not linked: 5

  1. Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy online controlled experiments: A practical guide to A/B testing. Cambridge University Press.
  2. Obeng, A. & Bakshy, E. (2020). Preference learning for real-world multi-objective decision making. In ICML 2020 Workshop on Real World Experiment Design and Active Learning.
  3. Hosanagar, K. & Miller, A. P. (2020). Who do we blame for the filter bubble? On the roles of math, data, and people in algorithmic social systems. In K. Werbach (Ed.), After the Digital Tornado: Networks, Algorithms, Humanity (pp. 103-121). Cambridge University Press.
  4. Messing, S. (2013). Friends that matter: How social transmission of elite discourse shapes political knowledge, attitudes, and behavior. Doctoral dissertation, Chapter 7. Stanford Uni- versity.
  5. Keller, D. (2021). Amplification and its discontents: Why regulating the reach of online con- tent is hard. Journal of Free Speech Law, 1, 227-268.

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Authors
Eckles, D.
Corresponding author
Eckles, Dean
Published
2022-04-07
OpenAlex
W4226353236
Cited by
12
References
47
Citations by year
2026: 3 · 2025: 2 · 2024: 2 · 2023: 4 · 2018: 1
Type
posted content
Language
en
Open access
Locations
SocArXiv (OSF Preprints) (submittedVersion)
Topics
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
  • Physical Sciences › Computer Science › Information Systems › Recommender Systems and Techniques
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
Keywords
algorithmic transparency, algorithmic ranking, recommender systems, algorithmic impact assessment, strategic behavior, privacy-preserving data sharing, platform regulation, engagement optimization

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