The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
An Experiment on Risk Taking and Evaluation Periods
Abstract
Does the period over which individuals evaluate outcomes influence their investment in risky assets? Results from this study show that the more frequently returns are evaluated, the more risk averse investors will be. The results are in line with the behavioral hypothesis of “myopic loss aversion,” which assumes that people are myopic in evaluating outcomes over time, and are more sensitive to losses than to gains. The results have relevance for the equity premium puzzle, and also for the marketing strategies of fund managers.
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“Laboratory studies have since demonstrated that humans can show loss aversion for objects such as mugs (22), money (23), and simulated investments (24, 25).”
From Thinking like a trader selectively reduces individuals' loss aversion (2009) · cites this paper as [24]
Citations
Cites
Prospect Theory: An Analysis of Decision under Risk
Kahneman, D., & Tversky, A. (1979) · Econometrica · doi:10.2307/1914185 · Cited by 48,524
Prospect theory: An analysis of decision under risk
Kahneman, D. J., & Tversky, A. (1988) · Cambridge University Press eBooks · doi:10.1017/cbo9780511609220.014 · Cited by 32,720
Advances in prospect theory: Cumulative representation of uncertainty
Tversky, A., & Kahneman, D. (1992) · Journal of Risk and Uncertainty · doi:10.1007/bf00122574 · Cited by 15,467
Kahneman, D., & Tversky, A. (1984) · American Psychologist · doi:10.1037/0003-066x.39.4.341 · Cited by 6,544
Mehra, R., & Prescott, E. C. (1985) · Journal of Monetary Economics · doi:10.1016/0304-3932(85)90061-3 · Cited by 5,764
Kahneman, D. J., & Tversky, A. (2013) · World Scientific handbook in financial economic series · doi:10.1142/9789814417358_0016 · Cited by 5,379
Mental Accounting and Consumer Choice
Thaler, R. (1985) · Marketing Science · doi:10.1287/mksc.4.3.199 · Cited by 4,885
Mental Accounting and Consumer Choice
Thaler, R. H. (2008) · Marketing Science · doi:10.1287/mksc.1070.0330 · Cited by 3,477
Myopic Loss Aversion and the Equity Premium Puzzle
Benartzi, S., & Thaler, R. H. (1995) · The Quarterly Journal of Economics · doi:10.2307/2118511 · Cited by 2,487
Timid choices and bold forecasts: a cognitive perspective on risk taking.
Kahneman, D., & Lovallo, D. (1993) · Management Science · doi:10.1287/mnsc.39.1.17 · Cited by 2,043
Research works printed but not linked: 1
- Samuelson Paul, 1963, Scientia, 108
Cited by
Sorted by citations
Loewenstein, G. F., Weber, E. U., Hsee, C. K., & Welch, N. (2001) · Psychological Bulletin · doi:10.1037/0033-2909.127.2.267 · Cited by 5,955
Thaler, R. H. (1999) · Journal of Behavioral Decision Making · doi:10.1002/(sici)1099-0771(199909)12:3 · Cited by 3,363
Neuroeconomics: How Neuroscience Can Inform Economics
Camerer, C. F., Loewenstein, G. F., & Prelec, D. (2005) · Journal of Economic Literature · doi:10.1257/0022051053737843 · Cited by 2,215
Myopic Loss Aversion and the Equity Premium Puzzle
Benartzi, S., & Thaler, R. H. (1993) · National Bureau of Economic Research · doi:10.3386/w4369 · Cited by 1,803
Strong Evidence for Gender Differences in Risk Taking
Charness, G., & Gneezy, U. (2012) · Journal of Economic Behavior & Organization · doi:10.1016/j.jebo.2011.06.007 · Cited by 1,357
Metadata
- Authors
- Gneezy, U., & Potters, J.
- Affiliations
- Tilburg University (NL)
- ORCID
- Potters, J.
- Venue
- The Quarterly Journal of Economics
- Publisher
- Oxford University Press (OUP)
- Published
- 1997-05-01
- Volume
- 112
- Issue
- 2
- Pages
- 631-645
- ISSN
- 0033-5533 (ISSN-L)
- 1531-4650
- OpenAlex
- W1565295770
- Cited by
- 1,288
- References
- 16
- Citations by year
- 2026: 50 · 2025: 72 · 2024: 72 · 2023: 76 · 2022: 100 · 2021: 86 · 2020: 74 · 2019: 77 · 2018: 73 · 2017: 80 · 2016: 76 · 2015: 70 · 2014: 57 · 2013: 58 · 2012: 38
- FWCI
- 5.34
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Quarterly Journal of Economics (publishedVersion)
- Research portal (Tilburg University) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- HighWire Press Open Archive (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Economics, Econometrics and Finance › Finance › Financial Markets and Investment Strategies
- Social Sciences › Economics, Econometrics and Finance › Finance › Financial Literacy, Pension, Retirement Analysis
- Keywords
- risk-taking, evaluation period, myopic loss aversion, loss aversion, risky asset investment, behavioral finance, equity premium puzzle, investor risk aversion
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