Understanding Tailored Internet Smoking Cessation Messages: A Reasoned Action Approach
Abstract
Although message tailoring has been shown to produce experimental effects in previous studies, the cognitive mechanisms through which tailoring works have not been sufficiently studied. Using the integrative model to predict intentions to use the nicotine replacement patch among adult smokers, this study examines how tailoring theoretical elements of the integrative model is effective in changing the theoretical mediators. Participants were randomized into one of two conditions. In the experimental condition, participants received messages tailored to some or all of the underlying behavioral, injunctive normative, or self-efficacy beliefs with the expectation that changing the underlying beliefs would result in experimental differences in the integrative model’s direct measures. This expectation was confirmed. The integrative model also worked well in predicting intentions to perform the target behavior; attitude, perceived normative pressure, and perceived behavioral control accounted for 53 percent of the variance in intentions. Attitude and normative pressure were the strongest predictors of intention. These results provide support for tailoring messages using a reasoned action approach and provide insight into the mechanism through which message tailoring operates.
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Feelings of control have not received much attention in the context of smoking cessation, although perceived control has been found to positively influence intention to quit smoking.
“Feelings of control have not received much attention in the context of smoking cessation, although perceived control has been found to positively influence intention to quit smoking.99”
From Evaluating Long-term Outcomes of NHS Stop Smoking Services (ELONS): a prospective cohort study (2015) · cites this paper as [99]
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- Authors
- Curtis, B.
- Affiliations
- University of Pennsylvania (US)
- Corresponding author
- Curtis, Brenda
- ORCID
- Curtis, Brenda
- Venue
- The ANNALS of the American Academy of Political and Social Science
- Publisher
- SAGE Publications
- Published
- 2012-02-10
- Volume
- 640
- Issue
- 1
- Pages
- 136-149
- ISSN
- 0002-7162 (ISSN-L)
- 1552-3349
- OpenAlex
- W2140625657
- Cited by
- 13
- References
- 50
- Citations by year
- 2024: 1 · 2023: 1 · 2022: 3 · 2020: 1 · 2019: 1 · 2016: 1 · 2015: 2 · 2014: 1 · 2012: 2
- FWCI
- 1.07
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Annals of the American Academy of Political and Social Science (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- message tailoring, smoking cessation, nicotine replacement therapy, integrative model, theory of reasoned action, attitudes, perceived behavioral control, self-efficacy, injunctive norms, behavioral intention, smokers
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