Cited by 2,077Employer Branding and e-HRMCorporate Social Responsibility ReportingCorporate Social Responsibility and Sustainability

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Corporate Social Performance As a Competitive Advantage in Attracting a Quality Workforce

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Greening, Daniel W., Turban, Daniel B.·2000·Business & Society

DOI 10.1177/000765030003900302

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Abstract

Several researchers have suggested that a talented, quality workforce will become a more important source of competitive advantage for firms in the future. Drawing on social identity theory and signaling theory, the authors hypothesize that firms can use their corporate social performance (CSP) activities to attract job applicants. Specifically, signaling theory suggests that a firm’s CSP sends signals to prospective job applicants about what it would be like to work for a firm. Social identity theory suggests that job applicants have higher self-images whenworking for socially responsive firms over their less responsive counterparts. The authors conducted an experiment in which they manipulated CSP and found that prospective job applicants are more likely to pursue jobs from socially responsible firms than from firms with poor social performance reputations. The implications of these findings for academicians and practitioners alike are discussed.

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Authors: Greening, D. W., & Turban, D. B.
Affiliations: University of Missouri (US)
Venue: Business & Society
Publisher: SAGE Publications
Published: 2000-09
Volume: 39
Issue: 3
Pages: 254-280
ISSN: 0007-6503 (ISSN-L)
1552-4205
DOI: 10.1177/000765030003900302
OpenAlex: W2117735303
Semantic Scholar: f598e2010b9b3a5ac67a5db26889bd18517c6a23
Cited by: 2,077
References: 76
Citations by year: 2026: 57 · 2025: 88 · 2024: 114 · 2023: 151 · 2022: 145 · 2021: 143 · 2020: 134 · 2019: 152 · 2018: 123 · 2017: 107 · 2016: 109 · 2015: 131 · 2014: 130 · 2013: 103 · 2012: 94
FWCI: 8.83
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Business & Society (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Employer Branding and e-HRM
Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
Keywords: corporate social performance, competitive advantage, talent attraction, job applicants, social identity theory, signaling theory, corporate social responsibility, candidate recruitment

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Corporate Social Performance As a Competitive Advantage in Attracting a Quality Workforce

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