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Corporate Social Performance As a Competitive Advantage in Attracting a Quality Workforce
Open accessAbstract
Several researchers have suggested that a talented, quality workforce will become a more important source of competitive advantage for firms in the future. Drawing on social identity theory and signaling theory, the authors hypothesize that firms can use their corporate social performance (CSP) activities to attract job applicants. Specifically, signaling theory suggests that a firm’s CSP sends signals to prospective job applicants about what it would be like to work for a firm. Social identity theory suggests that job applicants have higher self-images whenworking for socially responsive firms over their less responsive counterparts. The authors conducted an experiment in which they manipulated CSP and found that prospective job applicants are more likely to pursue jobs from socially responsible firms than from firms with poor social performance reputations. The implications of these findings for academicians and practitioners alike are discussed.
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“prior research on potential job applicants has analyzed organizational attractiveness (Greening and Turban 2000; Tsai and Yang 2010; Turban and Greening 1997), but has largely neglected the perspectives on the hiring process itself.”
From Cybervetting job applicants on social media: the new normal? (2020) · cites this paper as Greening and Turban 2000
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“CSR has the potential to increase employee loyalty, which could lead to lower wage expenditures, either because employees are willing to work at lower rates or by increasing employee retention and intrinsic motivation (Greening and Turban 2000).”
From Mandatory CSR and sustainability reporting: economic analysis and literature review (2021) · cites this paper as Greening and Turban 2000
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Metadata
- Authors
- Greening, D. W., & Turban, D. B.
- Affiliations
- University of Missouri (US)
- Venue
- Business & Society
- Publisher
- SAGE Publications
- Published
- 2000-09
- Volume
- 39
- Issue
- 3
- Pages
- 254-280
- ISSN
- 0007-6503 (ISSN-L)
- 1552-4205
- OpenAlex
- W2117735303
- Semantic Scholar
- f598e2010b9b3a5ac67a5db26889bd18517c6a23
- Cited by
- 2,077
- References
- 76
- Citations by year
- 2026: 57 · 2025: 88 · 2024: 114 · 2023: 151 · 2022: 145 · 2021: 143 · 2020: 134 · 2019: 152 · 2018: 123 · 2017: 107 · 2016: 109 · 2015: 131 · 2014: 130 · 2013: 103 · 2012: 94
- FWCI
- 8.83
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Business & Society (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Employer Branding and e-HRM
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Keywords
- corporate social performance, competitive advantage, talent attraction, job applicants, social identity theory, signaling theory, corporate social responsibility, candidate recruitment
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