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Initial Scale Development: Sample Size for Pilot Studies
Abstract
Pilot studies are often recommended by scholars and consultants to address a variety of issues, including preliminary scale or instrument development. Specific concerns such as item difficulty, item discrimination, internal consistency, response rates, and parameter estimation in general are all relevant. Unfortunately, there is little discussion in the extant literature of how to determine appropriate sample sizes for these types of pilot studies. This article investigates the choice of sample size for pilot studies from a perspective particularly related to instrument development. Specific recommendations are made for researchers regarding how many participants they should use in a pilot study for initial scale development.
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“Johanson & Brooks (2010) did recommend a sample size of 12 participants per arm for pilot trials.”
From A Feasibility and Pilot Randomised Dismantling Trial of the Efficacy of Self-As-Context During Acceptance and Commitment Therapy. (2021) · cites this paper as Johanson & Brooks (2010)
In the citing paper
“As the current study was below the average (Billingham etal., 2013) and below the recommended (Johanson & Brooks, 2010) sample size”
From A Feasibility and Pilot Randomised Dismantling Trial of the Efficacy of Self-As-Context During Acceptance and Commitment Therapy. (2021) · cites this paper as Johanson & Brooks, 2010
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“Although relatively modest, this sample size aligns with recommendations for early-phase scale development, where pilot studies typically include 100–200 participants to refine item pools and assess preliminary psychometric properties (Hinkin, 1998; Johanson & Brooks, 2010).”
Mink, T. L., Patrick, M., Conrad, A., Ahmed, M. T., Arun, S., Ramanarayanan, V., Chakraborti, N., Reddy, Y. M., Abhilaasha, N., Bhan, T., et al. (2025) · SSM - Mental Health · doi:10.1016/j.ssmmh.2025.100585
Mandal, A. K., & Budhathoki, C. B. (2025) · BMC Public Health · doi:10.1186/s12889-025-26000-0
“…samples were appropriate to demonstrate the ability to execute a protocol and test acceptability of adherence of the intervention for the feasibility study [50, 51], determine its face validity [51, 52], and provide insights to modify the number of sessions based on the time taken to complete it.”
Antón‐Solanas, I., Callén-Galindo, M., Urcola‐Pardo, F., López‐Dicastillo, O., Mujika, A., Hernantes, N., Ruiz, E. B., Zabaleta‐del‐Olmo, E., Juvinyà-Canal, D., & Pumar‐Méndez, M. J. (2025) · BMC Public Health · doi:10.1186/s12889-025-25925-w
“36.”
Friando, Y., & Sunuantari, M. (2025) · LONTAR Jurnal Ilmu Komunikasi · doi:10.30656/lontar.v13.i2.11267
“A minimum of 30 respondents is generally needed to conduct an initial validity and reliability assessment of research instruments, especially when using Likert scales to measure psychosocial dimensions (Johanson & Brooks, 2009).”
Lim, K. H., Lim, C. Y., Achuthan, A., Wong, C. E., & Tan, V. P. S. (2026) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2025.2611147
“The sample size for the full test is supported by research from Johanson and Brooks (2010).”
Barouaca, H. (2025) · The North African Journal of Food and Nutrition Research · doi:10.51745/najfnr.9.19.339-351
Mombeuil, C., & Pierre, S. J. (2026) · FinTech · doi:10.3390/fintech5010007 · Cited by 1
“This sample size aligns with methodological recommendations, indicating that 30–40 participants are adequate for pretesting survey instruments [58,59].”
Hammami, H. (2026) · Entrepreneurship Education · doi:10.1007/s41959-025-00169-2
“A pilot test with 30 entrepreneurs assessed the clarity and reliability of the questionnaire (Johanson & Brooks, 2010 ).”
Metadata
- Authors
- Johanson, G. A., & Brooks, G. P.
- Affiliations
- Ohio University (US)
- Corresponding author
- Johanson, George A.
- Venue
- Educational and Psychological Measurement
- Publisher
- SAGE Publications
- Published
- 2009-12-18
- Volume
- 70
- Issue
- 3
- Pages
- 394-400
- ISSN
- 0013-1644 (ISSN-L)
- 1552-3888
- OpenAlex
- W1984294110
- Cited by
- 1,012
- References
- 19
- Citations by year
- 2026: 134 · 2025: 115 · 2024: 110 · 2023: 99 · 2022: 89 · 2021: 104 · 2020: 83 · 2019: 67 · 2018: 49 · 2017: 34 · 2016: 33 · 2015: 29 · 2014: 25 · 2013: 19 · 2012: 13
- FWCI
- 9.92
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Educational and Psychological Measurement (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Health Sciences › Nursing › Research and Theory › Health Education and Validation
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Keywords
- pilot study, sample size determination, scale development, instrument development, item difficulty, item discrimination, internal consistency, response rate, parameter estimation
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