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Cited by 3,971Innovation and Knowledge ManagementOrganizational Learning and LeadershipOrganizational Management and Innovation

The DOI matches its Crossref record; 74 of the 75 references it cites were found in a registry or an index.

Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination

Hurley, Robert F., Hult, G. Tomas M.·1998·Journal of Marketing
DOI 10.1177/002224299806200303
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Abstract

Research on market orientation and organizational learning addresses how organizations adapt to their environments and develop competitive advantage. A significant void exists in current models of market orientation because none of the frameworks incorporates constructs related to innovation. The authors present a conceptual framework for incorporating constructs that pertain to innovation in market orientation research. Some of the critical relationships in this conceptual framework are tested among a sample of 9648 employees from 56 organizations in a large agency of the U.S. federal government. The results indicate that higher levels of innovativeness in the firms’ culture are associated with a greater capacity for adaptation and innovation (number of innovations successfully implemented). In addition, higher levels of innovativeness are associated with cultures that emphasize learning, development, and participative decision making. The authors make recommendations for incorporating constructs related to innovation into research on market orientation and organizational learning.

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Crossref · 10.1177/002224299806200303

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74 of 74 references verified0 citation errors · 0 not checkable

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Citations

Cites

Research works printed but not linked: 17

  1. 10.5465/amr.1995.9507312922 · DOI · Paper page
  2. Burke W. Warner, 1989, “Culture Instrument,”
  3. Burns Tom, 1961, The Management of Innovation.
  4. Deshpandé Rohit, 1996, Report #96–125
  5. Deshpandé Rohit, 1989, Journal of Marketing, 47, 101
  6. 10.5465/amr.1985.4279103 · DOI · Paper page
  7. Haeckel Stephan H., 1995, Planning Forum, 23, 6
  8. Kanter Rosabeth Moss, 1983, The Change Masters: Innovation for Productivity in the American Corporation.
  9. Kimberly John, 1981, Handbook of Organization Design
  10. 10.1177/002224299005400201 · DOI
  11. Marquis Donald G., 1972, Managing Advancing Technology, 35
  12. 10.1177/002224299205600405 · DOI
  13. 10.1177/002224299005400403 · DOI
  14. Rogers Everett M., 1983, The Diffusion of Innovation
  15. Senge Peter M., 1990, Sloan Management Review, 32, 7
  16. 10.1177/002224299405800104 · DOI
  17. 10.1177/002224299505900306 · DOI

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Metadata

Authors
Hurley, R. F., & Hult, G. T. M.
Affiliations
  • Fordham University (US)
  • Florida State University (US)
ORCID
Hult, G. Tomas M.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1998-07
Volume
62
Issue
3
Pages
42-54
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299806200303
OpenAlex
W3124612129
Cited by
3,971
References
75
Citations by year
2026: 72 · 2025: 93 · 2024: 108 · 2023: 149 · 2022: 174 · 2021: 189 · 2020: 235 · 2019: 246 · 2018: 203 · 2017: 201 · 2016: 237 · 2015: 259 · 2014: 235 · 2013: 244 · 2012: 231
FWCI
93.49
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Organizational Learning and Leadership
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Organizational Management and Innovation
Keywords
market orientation, organizational learning, innovation, organizational culture, adaptive capacity, competitive advantage, participative decision-making, workplace learning, federal agencies

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