Cited by 16,549Psychometric Methodologies and TestingMarketing and Advertising StrategiesBusiness Strategies and Management Research

The DOI matches its Crossref record; 20 of the 22 references it cites were found in a registry or an index.

A Paradigm for Developing Better Measures of Marketing Constructs

Churchill, Gilbert A.·1979·Journal of Marketing Research

DOI 10.1177/002224377901600110

Open this paper in CoChat — free account

Abstract

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

Integrity signals

Registry

Crossref · 10.1177/002224377901600110

Cites

20 of 20 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
The critical incident technique.
Flanagan, J. C. (1954) · Psychological Bulletin · doi:10.1037/h0061470 · Cited by 8,191
Critical Incident Technique
Rogelberg, S. G. (2007) · Sage eBooks · doi:10.4135/9781412952651.n55 · Cited by 5,309
Theory and Methods of Scaling
Torgerson, W. S. (1958) · Medical Entomology and Zoology · Cited by 2,920
Book Review: The Theory of Buyer Behavior
Bither, S. W., Howard, J. A., & Sheth, J. N. (1971) · Journal of Marketing · doi:10.2307/1250571 · Cited by 2,805
Focus Groups and the Nature of Qualitative Marketing Research
Calder, B. J. (1977) · Journal of Marketing Research · doi:10.2307/3150774 · Cited by 729
The Nature and Scope of Marketing
Hunt, S. D. (1976) · Journal of Marketing · doi:10.1177/002224297604000304 · Cited by 615
Measuring the Job Satisfaction of Industrial Salesmen
Churchill, G. A., Ford, N. M., & Walker, O. C. (1974) · Journal of Marketing Research · doi:10.1177/002224377401100303 · Cited by 615
Self-citation
Theory of Psychological Measurement
(1965) · Students Quarterly Journal · doi:10.1049/sqj.1965.0018 · Cited by 382

Show all 22 references

Research works printed but not linked: 11

BohrnstedtGeorge W. “Reliability and Validity Assessment in Attitude Measurement,” in SummersGene F., ed., Attitude Measurement. Chicago: Rand McNally and Company, 1970, 80–99.
BuzzellRobert D. “Is Marketing a Science,” Harvard Business Review, 41 (January–February 1963), 32–48.
CampbellJohn P. “Psychometric Theory,” in DunetteMarvin D., ed., Handbook of Industrial and Organizational Psychology. Chicago: Rand McNally, Inc., 1976, 185–222.
ConversePaul D. “The Development of a Science in Marketing,” Journal of Marketing, 10 (July 1945), 14–23.
CzepeilJohn A., RosenbergLarry J., and AkeraleAdebayo. “Perspectives on Consumer Satisfaction,” in CurhanRonald C., ed., 1974 Combined Proceedings. Chicago: American Marketing Association, 1974, 119–23.
GardnerBurleigh B. “Attitude Research Lacks System to Help It Make Sense,” Marketing News, 11 (May 5, 1978), 1.
HowardJohn A. and ShethJagdish N. The Theory of Buyer Behavior. New York: John Wiley & Sons, Inc., 1969.
KerlingerFred N. Foundations of Behavioral Research, 2nd ed. New York: Holt, Rinehart, Winston, Inc., 1973.
LeyPhilip. Quantitative Aspects of Psychological Assessment. London: Gerald Duckworth and Company, Ltd., 1972.
NunnallyJum C. Psychometric Theory. New York: McGraw-Hill Book Company, 1967.
SelltizClaire, WrightsmanLawrence S., and CookStuart W. Research Methods in Social Relations, 3rd ed. New York: Holt, Rinehart, and Winston, 1976.

Sorted by citations

Items 1,201–1,300 of 16,524

The Role of Suppliers in Market Intelligence Gathering for Radical and Incremental Innovation*
Song, M., & Thieme, J. (2008) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2009.00333.x · Cited by 212
Integrating perceived economic wellbeing to technology acceptance model: The case of mobile based agricultural extension service
Verma, P., & Sinha, N. (2017) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2017.08.013 · Cited by 207
Customer Relationship Management and Firm Performance
Coltman, T. R., Devinney, T. M., & Midgley, D. F. (2011) · Journal of Information Technology · doi:10.1057/jit.2010.39 · Cited by 215
Does supply chain visibility enhance agility?
Brusset, X. (2015) · International Journal of Production Economics · doi:10.1016/j.ijpe.2015.10.005 · Cited by 221
Service Quality in Software-as-a-Service: Developing the SaaS-Qual Measure and Examining Its Role in Usage Continuance
Benlian, A., Koufaris, M., & Heß, T. (2011) · Journal of Management Information Systems · doi:10.2753/mis0742-1222280303 · Cited by 226
Service climate and organizational commitment: The importance of customer linkages
Paulin, M., Ferguson, R. J., & Bergeron, J. (2006) · Journal of Business Research · doi:10.1016/j.jbusres.2006.03.004 · Cited by 236
An investigation of user communication behavior in computer mediated environments
Chang, H. H., & Wang, I. C. (2008) · Computers in Human Behavior · doi:10.1016/j.chb.2008.01.001 · Cited by 206
A review of operations management studies using scale development techniques
Hensley, R. L. (1999) · Journal of Operations Management · doi:10.1016/s0272-6963(98)00051-5 · Cited by 206
Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior
Sargeant, A., & Lee, S. (2004) · Nonprofit and Voluntary Sector Quarterly · doi:10.1177/0899764004263321 · Cited by 206
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
Russell, C. A., Norman, A. T., & Heckler, S. E. (2004) · Journal of Consumer Research · doi:10.1086/383431 · Cited by 206
Co-created value: Multidimensional scale and nomological network
Busser, J. A., & Shulga, L. V. (2017) · Tourism Management · doi:10.1016/j.tourman.2017.09.014 · Cited by 227
Do green HR practices enhance green motivation and proactive environmental management maturity in hotel industry?
Ahmed, M., Guo, Q., Qureshi, M. A., Raza, S. A., Khan, K. A., & Salam, J. (2021) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102852 · Cited by 248
Perceived benefits, perceived risk, and trust
Liu, M. T., Brock, J. L., Shi, G. J., Chu, R., & Tseng, T. (2013) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/13555851311314031 · Cited by 210
An investigation of self-concept: actual and ideal self-congruence compared in the context of service evaluation
Ekinci, Y., & Riley, M. J. (2003) · Journal of Retailing and Consumer Services · doi:10.1016/s0969-6989(02)00008-5 · Cited by 211
The path of innovation: purchasing and supplier involvement into new product development
Luzzini, D., Amann, M. C., Caniato, F. F. A., Eßig, M., & Ronchi, S. (2015) · Industrial Marketing Management · doi:10.1016/j.indmarman.2015.02.034 · Cited by 209
Service quality measurement in rural accommodation
Albacete‐Sáez, C. A., Fuentes, M. D. M. F., & Montes, F. J. L. (2007) · Annals of Tourism Research · doi:10.1016/j.annals.2006.06.010 · Cited by 202
Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers
Merle, A., Chandon, J., Roux, É., & Alizon, F. (2010) · Production and Operations Management · doi:10.1111/j.1937-5956.2010.01131.x · Cited by 205
The C-OAR-SE procedure for scale development in marketing: a comment
Diamantopoulos, A. (2005) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2003.08.002 · Cited by 205
Structural Equation Model of Trust and Partnering Success
Wong, P. S. P., & Cheung, S. O. (2005) · Journal of Management in Engineering · doi:10.1061/(asce)0742-597x(2005)21:2(70 · Cited by 206
Statistical and judgmental criteria for scale purification
Wieland, A., Durach, C. F., Kembro, J. H., & Treiblmaier, H. (2017) · Supply Chain Management An International Journal · doi:10.1108/scm-07-2016-0230 · Cited by 220
Toward a dynamic capabilities scale: measuring organizational sensing, seizing, and transforming capacities
Kump, B., Engelmann, A., Keßler, A., & Schweiger, C. (2018) · Industrial and Corporate Change · doi:10.1093/icc/dty054 · Cited by 233
Reversed-Polarity Items and Scale Unidimensionality
Herché, J., & Engelland, B. T. (1996) · Journal of the Academy of Marketing Science · doi:10.1177/0092070396244007 · Cited by 204
Innovation or customer orientation? An empirical investigation
Berthon, P. R., Hulbert, J. M., & PITT, L. F. (2004) · European Journal of Marketing · doi:10.1108/03090560410548870 · Cited by 203
Encouraging Best Practice in Quantitative Management Research: An Incomplete List of Opportunities*
Echambadi, R., Campbell, B. A., & Agarwal, R. (2006) · Journal of Management Studies · doi:10.1111/j.1467-6486.2006.00660.x · Cited by 205
Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective
Alrubaiee, L., & Al-Nazer, N. (2010) · International Journal of Marketing Studies · doi:10.5539/ijms.v2n1p155 · Cited by 220
The Effects of Audit Quality and Consequence Severity on Juror Evaluations of Auditor Responsibility for Plaintiff Losses
Kadous, K. (2000) · The Accounting Review · doi:10.2308/accr.2000.75.3.327 · Cited by 199
The Impact of Internet Use on Business-to-Business Marketing
Avlonitis, G. J., & Karayanni, D. A. (2000) · Industrial Marketing Management · doi:10.1016/s0019-8501(99)00071-1 · Cited by 204
Measuring ERP success: The key-users’ viewpoint of the ERP to produce a viable IS in the organization
Wu, J.-H., & Wang, Y.-M. (2007) · Computers in Human Behavior · doi:10.1016/j.chb.2005.07.005 · Cited by 203
Exploring Exploration Orientation and its Determinants: Some Empirical Evidence*
Sidhu, J. S., Volberda, H., & Commandeur, H. R. (2004) · Journal of Management Studies · doi:10.1111/j.1467-6486.2004.00460.x · Cited by 208
Measuring Firm Performance at the Network Level: A Nomology of the Business Impact of Digital Supply Networks
Straub, D. W., Rai, A., & KLEIN, R. (2004) · Journal of Management Information Systems · doi:10.1080/07421222.2004.11045790 · Cited by 204
Trust in the Sharing Economy
Hawlitschek, F., Teubner, T., & Weinhardt, C. (2016) · Die Unternehmung · doi:10.5771/0042-059x-2016-1-26 · Cited by 217
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
Schreier, M., Oberhauser, S., & Prügl, R. (2007) · Marketing Letters · doi:10.1007/s11002-006-9009-3 · Cited by 203
Capturing the Familiness of Family Businesses: Development of the Family Influence Familiness Scale (FIFS)
Frank, H., Keßler, A., Rusch, T. W., Suess–Reyes, J., & Weismeier–Sammer, D. (2016) · Entrepreneurship Theory and Practice · doi:10.1111/etap.12229 · Cited by 202
A consumer-perceived consumer-based brand equity scale
Baalbaki, S., & án, F. G. (2016) · Journal of Brand Management · doi:10.1057/bm.2016.11 · Cited by 209
Preliminary insight into cloud computing adoption in a developing country
Senyo, P. K., Effah, J. K., & Addae, E. (2016) · Journal of Enterprise Information Management · doi:10.1108/jeim-09-2014-0094 · Cited by 206
Determinants of loyalty to public transit: A model integrating Satisfaction-Loyalty Theory and Expectation-Confirmation Theory
Fu, X.-M., Zhang, J.-H., & Chan, F. T. S. (2018) · Transportation Research Part A Policy and Practice · doi:10.1016/j.tra.2018.05.012 · Cited by 210
Information Acquisition and Mental Models: An Investigation into the Relationship Between Behaviour and Learning
Vandenbosch, B., & Higgins, C. D. (1996) · Information Systems Research · doi:10.1287/isre.7.2.198 · Cited by 208
Understanding behavioural intention to use information technology: Insights from humanitarian practitioners
Kabra, G., Ramesh, A., Akhtar, P., & Dash, M. K. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.010 · Cited by 201
The Bottom Line Impact of Organizational Responses to Customer Complaints
Davidow, M. (2000) · Journal of Hospitality & Tourism Research · doi:10.1177/109634800002400404 · Cited by 292
Explaining non-work-related computing in the workplace: A comparison of alternative models
Pee, L. G., Woon, I. M. Y., & Kankanhalli, A. (2008) · Information & Management · doi:10.1016/j.im.2008.01.004 · Cited by 201
Country and destination image – different or similar image concepts?
Mossberg, L. L., & Kleppe, I. A. (2005) · Service Industries Journal · doi:10.1080/02642060500092147 · Cited by 201
Testing the Efficacy of an Integrative Model for Community Participation
Hung, K., Sirakaya-Turk, E., & Ingram, L. J. (2010) · Journal of Travel Research · doi:10.1177/0047287510362781 · Cited by 203
Positioning strategies in business markets
Kalafatis, S. P., Tsogas, M. H., & Blankson, C. (2000) · Journal of Business and Industrial Marketing · doi:10.1108/08858620010349501 · Cited by 201
Extending UTAUT2 toward acceptance of mobile learning in the context of higher education
Arain, A. A., Hussain, Z., Rizvi, W. H., & Vighio, M. S. (2019) · Universal Access in the Information Society · doi:10.1007/s10209-019-00685-8 · Cited by 219
Strategic orientations, developmental culture, and big data capability
Lin, C., & Kunnathur, A. S. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.07.016 · Cited by 204
How and when do big data investments pay off? The role of marketing affordances and service innovation
Luca, L. M. D., Herhausen, D., Troilo, G., & Rossi, A. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00739-x · Cited by 237
An empirical study of the effects of knowledge sharing and learning behaviors on firm performance
LAW, C., & Ngai, E. W. T. (2007) · Expert Systems with Applications · doi:10.1016/j.eswa.2007.03.004 · Cited by 208
The importance of being emotional: How do emotions affect entrepreneurial opportunity evaluation and exploitation?
Grichnik, D., Smeja, A., & Welpe, I. M. (2010) · Journal of Economic Behavior & Organization · doi:10.1016/j.jebo.2010.02.010 · Cited by 200
Strategic Information Systems Planning: Planning System Dimensions, Internal Coalignment, and Implications for Planning Effectiveness
Segars, A. H., Grover, V., & Teng, J. T. C. (1998) · Decision Sciences · doi:10.1111/j.1540-5915.1998.tb01579.x · Cited by 200
Does quality management foster or hinder innovation? An empirical study of Spanish companies
Costa, M. M., & Lorente, Á. R. M. (2008) · Total Quality Management & Business Excellence · doi:10.1080/14783360701600639 · Cited by 199
Development of a scale measuring destination image
Byon, K. K., & Zhang, J. J. (2010) · Marketing Intelligence & Planning · doi:10.1108/02634501011053595 · Cited by 200
Multiple roles for branding in international marketing
Wong, H. Y., & Merrilees, B. (2007) · International Marketing Review · doi:10.1108/02651330710760982 · Cited by 210
The transformational dimension in the realization of business value from information technology
Gregor, S. D., Martin, M. A., Fernandez, W. D., Stern, S., & Vitale, M. (2006) · The Journal of Strategic Information Systems · doi:10.1016/j.jsis.2006.04.001 · Cited by 215
Insiders’ Protection of Organizational Information Assets: Development of a Systematics-Based Taxonomy and Theory of Diversity for Protection-Motivated Behaviors1
Posey, C., Roberts, T., Lowry, P. B., Bennett, R. J., & Courtney, J. F. (2013) · MIS Quarterly · doi:10.25300/misq/2013/37.4.09 · Cited by 200
Adoption of travel information in user-generated content on social media: the moderating effect of social presence
Chung, N., Han, H. S., & Koo, C. (2015) · Behaviour and Information Technology · doi:10.1080/0144929x.2015.1039060 · Cited by 218
The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm
Zehrer, A., Crotts, J. C., & Magnini, V. P. (2010) · Tourism Management · doi:10.1016/j.tourman.2010.06.013 · Cited by 200
Outcomes and success factors of enterprise IT architecture management: empirical insight from the international financial services industry
Schmidt, C. A., & Buxmann, P. (2010) · European Journal of Information Systems · doi:10.1057/ejis.2010.68 · Cited by 197
An investigation of information sharing and seeking behaviors in online investment communities
Park, J.-H., Gu, B., Leung, A. C. M., & Konana, P. (2013) · Computers in Human Behavior · doi:10.1016/j.chb.2013.10.002 · Cited by 209
Investigating the relationship between product involvement and consumer decision‐making styles
Bauer, H. H., Sauer, N. E., & Becker, C. (2006) · Journal of Consumer Behaviour · doi:10.1002/cb.185 · Cited by 199
An Empirical Assessment of Information Systems Planning and the Role of Information Systems in Organizations
Premkumar, G. P., & King, W. R. (1992) · Journal of Management Information Systems · doi:10.1080/07421222.1992.11517960 · Cited by 199
The effects of product modularity on competitive performance
Jacobs, M. A., Vickery, S. K., & Dröge, C. (2007) · International Journal of Operations & Production Management · doi:10.1108/01443570710820620 · Cited by 198
M-S-QUAL: Mobile service quality measurement
Huang, E. Y., Lin, S.-W., & Fan, Y.-C. (2015) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2015.01.003 · Cited by 208
Managing rewards to enhance relational worth
Melancon, J. P., Noble, S. M., & Noble, C. H. (2010) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-010-0206-5 · Cited by 214
The Future of Purchasing and Supply Management Research: About Relevance and Rigor
van Weele, A. J., & van Raaij, E. M. (2013) · Journal of Supply Chain Management · doi:10.1111/jscm.12042 · Cited by 198
Examining determinants of export performance in small open economies
Baldauf, A., Cravens, D. W., & Wagner, U. (2000) · Journal of World Business · doi:10.1016/s1090-9516(99)00034-6 · Cited by 198
Customer Service Behavior in Retail Settings: A Study of the Effect of Service Provider Personality
Hurley, R. F. (1998) · Journal of the Academy of Marketing Science · doi:10.1177/0092070398262003 · Cited by 198
The antecedents and consequences of organizational and personal commitment in business service relationships
Tellefsen, T., & Thomas, G. P. (2004) · Industrial Marketing Management · doi:10.1016/j.indmarman.2004.07.001 · Cited by 197
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Frels, J. K., Shervani, T. A., & Srivastava, R. K. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.1.29.18586 · Cited by 195
The relationship of strategic purchasing to supply chain management
Carr, A. S., & Smeltzer, L. R. (1999) · European Journal of Purchasing & Supply Management · doi:10.1016/s0969-7012(98)00022-7 · Cited by 198
Corporate environmental and financial performance: a multivariate approach
Abadía, J. M. M., & Ortas, E. (2010) · Industrial Management & Data Systems · doi:10.1108/02635571011020304 · Cited by 213
Product intelligence: its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, S. A., Hultink, E. J., & Diamantopoulos, A. (2007) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0040-6 · Cited by 201
An Investigation of Perceived Value Dimensions: Implications for Hospitality Research
Al-Sabbahy, H. Z., Ekinci, Y., & Riley, M. J. (2004) · Journal of Travel Research · doi:10.1177/0047287503258841 · Cited by 198
Learning during the new financial service innovation process
Blažević, V., & Lievens, A. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(02)00272-2 · Cited by 202
Electronic Health Record Patient Portal Adoption by Health Care Consumers: An Acceptance Model and Survey
Tavares, J., & Oliveira, T. (2016) · Journal of Medical Internet Research · doi:10.2196/jmir.5069 · Cited by 204
Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines
Rajaguru, R. (2016) · Journal of Air Transport Management · doi:10.1016/j.jairtraman.2016.02.008 · Cited by 201
The critical role of customer forgiveness in successful service recovery
Harrison‐Walker, L. J. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.07.049 · Cited by 223
Developing a multidimensional measure of system-use in an organizational context
Doll, W. J., & Torkzadeh, G. (1998) · Information & Management · doi:10.1016/s0378-7206(98)00028-7 · Cited by 334
Research Article Phishing Susceptibility: An Investigation Into the Processing of a Targeted Spear Phishing Email
Wang, J., Herath, T. C., Chen, R., Vishwanath, A., & Rao, H. (2012) · IEEE Transactions on Professional Communication · doi:10.1109/tpc.2012.2208392 · Cited by 214
Strategic Performance Measurement Systems, Job-Relevant Information, and Managerial Behavioral Responses—Role Stress and Performance
Burney, L. L., & Widener, S. K. (2007) · Behavioral Research in Accounting · doi:10.2308/bria.2007.19.1.43 · Cited by 197
Self-congruence, functional congruence, and destination choice
Ahn, T.-H., Ekinci, Y., & Li, G. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.09.009 · Cited by 197
Work Engagement
Strom, D. L., Sears, K. L., & Kelly, K. M. (2013) · Journal of Leadership & Organizational Studies · doi:10.1177/1548051813485437 · Cited by 204
Understanding project champions’ ability to gain intra‐organizational commitment for environmental projects
Gattiker, T. F., & Carter, C. R. (2009) · Journal of Operations Management · doi:10.1016/j.jom.2009.09.001 · Cited by 203
Social and organizational capital: Building the context for innovation
Lavado, A. C., Cuevas‐Rodríguez, G., & Cabello‐Medina, C. (2009) · Industrial Marketing Management · doi:10.1016/j.indmarman.2009.09.003 · Cited by 207
Internationalization and performance: The moderating effects of organizational learning
Hsu, C., & Pereira, A. (2006) · Omega · doi:10.1016/j.omega.2006.06.004 · Cited by 208
Six types of IT-business strategic alignment: an investigation of the constructs and their measurement
Gerow, J. E., Thatcher, J. B., & Grover, V. (2014) · European Journal of Information Systems · doi:10.1057/ejis.2014.6 · Cited by 196
The Structure of Survey-Based Brand Metrics
Lehmann, D. R., Keller, K. L., & Farley, J. U. (2008) · Journal of International Marketing · doi:10.1509/jimk.16.4.29 · Cited by 197
JIT purchasing and performance: an exploratory analysis of buyer and supplier perspectives
Dong, Y. T., Carter, C. R., & Dresner, M. (2001) · Journal of Operations Management · doi:10.1016/s0272-6963(00)00066-8 · Cited by 197
Creating and appropriating value in collaborative relationships
Wagner, S. M., Eggert, A., & Lindemann, E. (2010) · Journal of Business Research · doi:10.1016/j.jbusres.2010.01.004 · Cited by 201
What is Creative to Whom and Why? Perceptions in advertising agencies
Koslow, S., Sasser, S. L., & Riordan, E. A. (2003) · Journal of Advertising Research · doi:10.2501/jar-43-1-96-110 · Cited by 197
A gateway to realising sustainability performance via green supply chain management practices: A PLS–ANN approach
Foo, P. Y., Lee, V., Tan, G. W., & Ooi, K. (2018) · Expert Systems with Applications · doi:10.1016/j.eswa.2018.04.013 · Cited by 212
Building supply chain risk resilience
Singh, N. P., & Singh, S. K. (2019) · Benchmarking An International Journal · doi:10.1108/bij-10-2018-0346 · Cited by 215
Measuring place attachment with the Abbreviated Place Attachment Scale (APAS)
Boley, B. B., Strzelecka, M., Yeager, E. P., Ribeiro, M. A., Aleshinloye, K. D., Woosnam, K. M., & Mimbs, B. P. (2021) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2021.101577 · Cited by 200
Method of preparing a document for survey instrument validation by experts
Elangovan, N., & Sundaravel, E. (2021) · MethodsX · doi:10.1016/j.mex.2021.101326 · Cited by 273
Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels
Fein, A. J., & Anderson, E. (1997) · Journal of Marketing · doi:10.1177/002224299706100202 · Cited by 197
Influence of online shopping information dependency and innovativeness on internet shopping adoption
Alcañiz, J. E. B., Mafé, C. R., Manzano, J. A., & Blas, S. S. (2008) · Online Information Review · doi:10.1108/14684520810914025 · Cited by 197
Managerial discretion and corporate commitment to the natural environment
Correa, J. A. A., Matías‐Reche, F., & Barrio, M. E. S. (2003) · Journal of Business Research · doi:10.1016/s0148-2963(02)00500-3 · Cited by 196
The role of geo-based technology in place experiences
Tussyadiah, I. P., & Zach, F. (2011) · Annals of Tourism Research · doi:10.1016/j.annals.2011.10.003 · Cited by 196
Shopping streets versus shopping malls – determinants of agglomeration format attractiveness from the consumers' point of view
Teller, C. (2008) · The International Review of Retail Distribution and Consumer Research · doi:10.1080/09593960802299452 · Cited by 196
Would a Brand Smell any Sweeter by a Corporate Name?
de Chernatony, L. (2002) · Corporate Reputation Review · doi:10.1057/palgrave.crr.1540169 · Cited by 196
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C., Foroudi, P., Gupta, S., Kitchen, P. J., & Foroudi, M. M. (2017) · European Journal of Marketing · doi:10.1108/ejm-08-2015-0616 · Cited by 209

Authors: Churchill, G. A.
Affiliations: University of Wisconsin–Madison (US)
Corresponding author: Churchill, Gilbert A.
Venue: Journal of Marketing Research
Publisher: SAGE Publications
Published: 1979-02
Volume: 16
Issue: 1
Pages: 64-73
ISSN: 0022-2437 (ISSN-L)
1547-7193
DOI: 10.1177/002224377901600110
OpenAlex: W1991623719
Semantic Scholar: d636f05c5febe7b9f879d444d16e14d599401eeb
Cited by: 16,549
References: 22
Citations by year: 2026: 538 · 2025: 581 · 2024: 628 · 2023: 668 · 2022: 737 · 2021: 755 · 2020: 702 · 2019: 774 · 2018: 716 · 2017: 706 · 2016: 743 · 2015: 783 · 2014: 809 · 2013: 806 · 2012: 759
FWCI: 10.26
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal of Marketing Research (publishedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Keywords: measurement, construct measurement, marketing theory, marketing practice

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

A Paradigm for Developing Better Measures of Marketing Constructs

Abstract

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

Cites

Cited by

Related

Metadata

Record

About these checks