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Cited by 340Behavioral Health and InterventionsEconomic and Environmental ValuationConsumer Behavior and Marketing Influence

The DOI matches its Crossref record; 74 of the 74 references it cites were found in a registry or an index.

A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein

Warshaw, Paul R.·1980·Journal of Marketing Research
DOI 10.1177/002224378001700201
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Abstract

The Fishbein intention model often produces weak and inconsistent predictions in marketing applications. Of equal concern, high multicollinearity between independent variables is typical. A new intention model was developed and tested. Results show high stability, reliability, and predictiveness across diverse test products, with very low intercorrelations between explanatory variables.

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Crossref · 10.1177/002224378001700201

Cites

74 of 74 references verified0 citation errors · 0 not checkable

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Citations

Cites

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Research works printed but not linked: 33

  1. Ahtola O. T., 1976, Advances in Consumer Research
  2. Bendikas O., 1979, Marketing News, 12, 9
  3. Bettman J., 1973, Working Paper No. 1
  4. Bourne F., 1963, Marketing and the Behavioral Sciences
  5. Burnkrant R., 1978, unpublished working paper
  6. Byrnes J., 1964, Journal of Advertising Research, 4, 49, 10.1080/00218499.1964.12519742 · DOI
  7. Cattin P., 1978, working paper
  8. Cohen J., 1970, Working Series in Marketing Research, Paper No. 12
  9. Dubois B., 1975, Advances in Consumer Research, 321
  10. Fishbein M., 1976, Advances in Consumer Research
  11. GlassmanM. (1971), “The Effects of Personality and Demographic Factors on the Formation of Attitudes Toward Convenience Goods,” unpublished Master's thesis, University of Illinois.
  12. Glassman M., 1976, Advances in Consumer Research
  13. Granbois D., 1968, Marketing and the New Science of Planning
  14. Green P., 1973, Multiattribute Decisions in Marketing
  15. Henderson J., 1971, Microeconomic Theory
  16. Karlins M., 1970, Persuasion
  17. Kerlinger F. N., 1973, Foundations of Behavioral Research
  18. Lutz R., 1973, presented at 81st Annual Convention of the American Psychological Association
  19. Lutz R., 1976, Advances in Consumer Research
  20. Mathews H., 1974, Working Paper No. 19
  21. Miniard P., 1979, University of Florida Working Paper No., 18
  22. Nunnally J., 1978, Psychometric Theory
  23. 10.1177/002224377901600102 · DOI
  24. Raju P., 1975, Advances in Consumer Research
  25. RyanM. (1974), “An Empirical Test of a Predictive Model and Causal Chain Derived from Fishbein's Behavioral Intention Model and Applied to a Purchase Intention Situation,” unpublished doctoral dissertation, University of Kentucky.
  26. Ryan M., 1978, Advances in Consumer Research, 283
  27. Sheth J., 1969, presented at American Marketing Association Consumer Workshop
  28. Sheth J., 1971, Insights in Consumer and Marketing Behavior
  29. Sheth J., 1974, Models of Buyer Behavior
  30. Srinivasan V., 1977, Research Paper No. 347
  31. Tuncalp S., 1975, Advances in Consumer Research, 389
  32. Woodside A., 1974, Journal of Advertising Research, 14, 33, 10.1080/00218499.1974.12519199 · DOI
  33. Woodside A., 1975, Advances in Consumer Research, 335

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Metadata

Authors
Warshaw, P. R.
Affiliations
McGill University (CA)
Corresponding author
Warshaw, Paul R.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1980-05
Volume
17
Issue
2
Pages
153-172
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224378001700201
OpenAlex
W1973144792
Cited by
340
References
74
Citations by year
2026: 3 · 2025: 6 · 2024: 12 · 2023: 10 · 2022: 18 · 2021: 12 · 2020: 11 · 2019: 8 · 2018: 11 · 2017: 14 · 2016: 8 · 2015: 16 · 2014: 16 · 2013: 12 · 2012: 20
FWCI
3.25
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
attitude-behavior relationship, multicollinearity, marketing applications

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