The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel
Abstract
The author examines the determinants of opportunistic behavior in an interfirm relationship. Data from a franchise setting are examined for the effects of inter-organizational structure and interfirm influence on attitudes and opportunistic behavior. The results indicate that opportunism is affected by attitudes as well as such factors as interorganizational structure. Theoretical and managerial implications for the analysis of marketing channels are offered.
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Citations
Cites
Coase, R. H. (1937) · Economica · doi:10.1111/j.1468-0335.1937.tb00002.x · Cited by 23,972
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Attitude-behavior relations: A theoretical analysis and review of empirical research
Ajzen, I., & Fishbein, M. (1977) · Psychological Bulletin · doi:10.1037/0033-2909.84.5.888 · Cited by 7,611
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Self-perception of intrinsic and extrinsic motivation.
Calder, B. J., & Staw, B. M. (1975) · Journal of Personality and Social Psychology · doi:10.1037/h0077100 · Cited by 446
Cited by
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
An Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Zaheer, A., McEvily, B., & Perrone, V. (1998) · Organization Science · doi:10.1287/orsc.9.2.141 · Cited by 4,179
Parkhe, A. (1993) · Academy of Management Journal · doi:10.2307/256759 · Cited by 2,698
Metadata
- Authors
- John, G.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1984-08
- Volume
- 21
- Issue
- 3
- Pages
- 278-289
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2009480226
- Cited by
- 984
- References
- 5
- FWCI
- 3.98
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
