The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel
Abstract
The author examines the determinants of opportunistic behavior in an interfirm relationship. Data from a franchise setting are examined for the effects of inter-organizational structure and interfirm influence on attitudes and opportunistic behavior. The results indicate that opportunism is affected by attitudes as well as such factors as interorganizational structure. Theoretical and managerial implications for the analysis of marketing channels are offered.
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Cites
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Power imbalance and the dark side of the captive agri-food supplier–buyer relationship
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Metadata
- Authors
- John, G.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1984-08
- Volume
- 21
- Issue
- 3
- Pages
- 278-289
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2009480226
- Cited by
- 984
- References
- 5
- FWCI
- 3.98
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
