The Roles of Motivation and Ability in Controlling the Consequences of Stereotype Suppression
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Two experiments investigated the conditions under which previously suppressed stereotypes are applied in impression formation. In Experiment 1, the extent to which a previously suppressed racial stereotype influenced subsequent impressions depended on the race of the target who was subsequently encountered. Whereas impressions of race-unspecified targets were assimilated to the stereotype following its suppression, no such effects were observed when the target belonged to the racial group whose stereotype had been initially suppressed. These results demonstrate that when perceivers are motivated to avoid stereotyping individuals, the influence of a stereotype that has been previously activated through suppression is minimized. Experiment 2 demonstrated that these processing goals effectively reduce the impact of suppression-activated stereotypes only when perceivers have sufficient capacity to enact the goals. These results suggest that both sufficient motivation and capacity are necessary to prevent heightened stereotyping following stereotype suppression.
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Experiments testing the impact of instructions to avoid stereotyping have shown very short-term benefit with a rebound effect, in which the stereotype later recurred at a higher rate than among control groups who were not instructed to suppress.
“Experiments testing the impact of instructions to avoid stereotyping have shown very short-term benefit with a “rebound effect,” in which the stereotype later recurred at a higher rate than among the control groups who were not instructed to suppress.61–64”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [64]
Stereotype suppression can lead to a number of negative, unintended consequences.
“Stereotype suppression (e.g., trying to push away any stereotypic thoughts that arise while in the presence of an African-American patient) can lead to a number of negative, unintended consequences.”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [64]
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Exploring the Role of Emotional Intelligence in Advertising: A Theoretical Analysis
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- Authors
- Wyer, N. A., Sherman, J. W., & Stroessner, S. J.
- Affiliations
- University of California, Santa Barbara (US)
- Northwestern University (US)
- Columbia University (US)
- Corresponding author
- Sherman, Jeffrey W.
- Stroessner, Steven J.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 2000-01
- Volume
- 26
- Issue
- 1
- Pages
- 13-25
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2148842861
- Cited by
- 74
- References
- 52
- Citations by year
- 2023: 2 · 2022: 1 · 2020: 1 · 2019: 5 · 2017: 2 · 2016: 1 · 2014: 3 · 2013: 4 · 2012: 3
- FWCI
- 18.16
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- Bristol Research (University of Bristol) (publishedVersion)
- PEARL (University of Plymouth) (submittedVersion)
- eScholarship (California Digital Library) (submittedVersion)
- UEA Digital Repository (University of East Anglia) (submittedVersion)
- Funders
- National Institute of Mental Health
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Racial and Ethnic Identity Research
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Keywords
- stereotype suppression, stereotype activation, impression formation, racial stereotypes, motivation, processing capacity, assimilation
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