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Cited by 392

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The Price of Power: Power Seeking and Backlash Against Female Politicians

Okimoto, Tyler G., Brescoll, Victoria L.·2010·Personality and Social Psychology Bulletin

Abstract

Two experimental studies examined the effect of power-seeking intentions on backlash toward women in political office. It was hypothesized that a female politician’s career progress may be hindered by the belief that she seeks power, as this desire may violate prescribed communal expectations for women and thereby elicit interpersonal penalties. Results suggested that voting preferences for female candidates were negatively influenced by her power-seeking intentions (actual or perceived) but that preferences for male candidates were unaffected by power-seeking intentions. These differential reactions were partly explained by the perceived lack of communality implied by women’s power-seeking intentions, resulting in lower perceived competence and feelings of moral outrage. The presence of moral-emotional reactions suggests that backlash arises from the violation of communal prescriptions rather than normative deviations more generally. These findings illuminate one potential source of gender bias in politics.

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Metadata

Authors
Okimoto, T. G., & Brescoll, V. L.
Venue
Personality and Social Psychology Bulletin
Published
2010-06-02
Volume
36
Issue
7
Pages
923-936
ISSN
  • 0146-1672 (ISSN-L)
  • 1552-7433
OpenAlex
W2118692498
Cited by
392
References
12
FWCI
20.56
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Price of Power: Power Seeking and Backlash Against Female Politicians. https://app.cochat.ai/papers/10.1177/0146167210371949
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Okimoto, T. G., & Brescoll, V. L. (2010). The Price of Power: Power Seeking and Backlash Against Female Politicians. Personality and Social Psychology Bulletin. https://doi.org/10.1177/0146167210371949

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.