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Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues
Abstract
Despite renewed interest in the affective and cognitive properties of attitudes, assessment of these constructs is plagued by a number of problems. Some techniques for overcoming these problems are outlined, and scales for assessing the affective and cognitive properties of attitudes are reported. Two studies examine the reliability and validity of these scales. Study 1 assesses the internal consistency and the discriminant and convergent validity of these scales and indicates that the scales are useful for assessing the affective and cognitive properties of attitudes toward a wide range of objects. In Study 2, the ability of the scales to differentiate attitudes that are based primarily on affective versus cognitive information is examined by experimentally creating affective or cognitive attitudes in subjects. Analyses reveal that the scales can differentiate between people whose attitudes are based primarily on either affective or cognitive information.
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Citations
Cites
Russell, J. A. (1980) · Journal of Personality and Social Psychology · doi:10.1037/h0077714 · Cited by 16,334
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Cited by
Evaluating the use of exploratory factor analysis in psychological research.
Fabrigar, L. R., Wegener, D. T., MacCallum, R. C., & Strahan, E. J. (1999) · Psychological Methods · doi:10.1037/1082-989x.4.3.272 · Cited by 9,587
Self-citationThe Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
Petty, R. E., Wegener, D. T., & Fabrigar, L. R. (1997) · Annual Review of Psychology · doi:10.1146/annurev.psych.48.1.609 · Cited by 2,290
Self-citationHeart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
Shiv, B., & Fedorikhin, A. (1999) · Journal of Consumer Research · doi:10.1086/209563 · Cited by 2,044
Wilson, T. D., Lindsey, S., & Schooler, T. Y. (2000) · Psychological Review · doi:10.1037/0033-295x.107.1.101 · Cited by 2,112
Metadata
- Authors
- Crites, S. L., Fabrigar, L. R., & Petty, R. E.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1994-12
- Volume
- 20
- Issue
- 6
- Pages
- 619-634
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2098308381
- Cited by
- 856
- References
- 2
- FWCI
- 11.56
- Type
- journal article
- Language
- en
- Open access
- closed
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- Crites, S. L., Fabrigar, L. R., & Petty, R. E. (1994). Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues. Personality and Social Psychology Bulletin. https://doi.org/10.1177/0146167294206001
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