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The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion
Open accessAbstract
Two experiments were conducted to examine whether attitudes based on affect or cognition were more susceptible to persuasive appeals that matched versus mismatched the basis of attitudes. Experiment 1 provided evidence for a relative affective/cognitive persuasion matching effect and suggested that this matching effect could not be accounted for by attribute matching rather than affective/cognitive matching. Regardless of whether the persuasive appeal matched or mismatched the attitude on the attribute dimension, an affective/cognitive persuasion matching effect occurred. Experiment 2 examined whether the affective/cognitive matching effect could be accounted for by direct/indirect experience persuasion matching. Holding the direct/indirect experience distinction constant, results again demonstrated a relative affective/cognitive persuasion matching effect. Analyses of both experiments using previously validated measures of affect and cognition confirmed that manipulations of the affective and cognitive bases of attitudes were successful.
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Cites
A Theory of Cognitive Dissonance
Festinger, L. (1957) · doi:10.1515/9781503620766 · Cited by 24,241
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
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"Unlearning" automatic biases: The malleability of implicit prejudice and stereotypes.
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Marcus, G. E. (2000) · Annual Review of Political Science · doi:10.1146/annurev.polisci.3.1.221 · Cited by 468
Metadata
- Authors
- Fabrigar, L. R., & Petty, R. E.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1999-03
- Volume
- 25
- Issue
- 3
- Pages
- 363-381
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2097706525
- Cited by
- 385
- References
- 2
- FWCI
- 34.18
- Type
- journal article
- Language
- en
- Open access
- bronze
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- Fabrigar, L. R., & Petty, R. E. (1999). The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion. Personality and Social Psychology Bulletin. https://doi.org/10.1177/0146167299025003008
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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