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The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance

Peloza, John·2009·Journal of Management
DOI 10.1177/0149206309335188
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Abstract

There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such as share price, or accounting measures, such as return on equity, are impacted by a host of other variables. These metrics do not provide the necessary level of detail for managers who want to establish an optimal level of CSP investment for their company. Further, academic research has tended to overlook the mediation process between CSP and financial performance. This gap limits the practical application of research and leaves the question of causality unaddressed. The author reviews the research examining the business case for CSP from both the academic and practitioner literatures, and provide recommendations for managers interested in measuring the impacts of CSP investment on financial performance.

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Metadata

Authors
Peloza, J.
Venue
Journal of Management
Publisher
SAGE Publications
Published
2009-04-20
Volume
35
Issue
6
Pages
1518-1541
ISSN
  • 0149-2063 (ISSN-L)
  • 1557-1211
DOI
10.1177/0149206309335188
OpenAlex
W2170759360
Cited by
704
References
7
FWCI
40.46
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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