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Cited by 411Marketing and Advertising StrategiesBusiness and Management StudiesManagement and Marketing Education

The DOI matches its Crossref record; 118 of the 118 references it cites were found in a registry or an index.

Marketing Systems—A Core Macromarketing Concept

Layton, Roger A.·2007·Journal of Macromarketing
DOI 10.1177/0276146707302836
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Abstract

This article highlights the central role that the study of marketing systems could and should play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new definition of marketing systems is shared. The study of a marketing system furthermore can be approached in one or more of at least four ways. Each approach discussed raises issues of modeling and measurement, of attributes, and of inputs and outputs, which increasingly often will provide insights into system design alternatives. Placing the concept of a marketing system at the center of macromarketing puts in context much if not all of the concepts, ideas, and research that have been part of macromarketing for the past thirty or more years and provides a bridge to the wealth of relevant studies now being undertaken in many related fields.

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Crossref · 10.1177/0276146707302836

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Research works printed but not linked: 17

  1. Abbott, John C., Toward scientific marketing, Proceedings of the American Marketing Association
  2. 2006, Bloemenveiling Aalsmeer
  3. Braudel, Ferdinand., 1979, The structures of everyday life—Civilization and capitalism 15 -18th century, the limits of the possible Vol. 1
  4. Bucklin, Louis P. 1966. The economic structure of channels of distribution . In The marketing channel, edited by B. Mallen, 379-385. New York: John Wiley .
  5. Durham, M., 2004, The Guardian
  6. Ishikawa, Akira, 1998, The success of 7-Eleven Japan
  7. Kotler, Philip., 1980, Marketing management, 4th ed
  8. Porter, Michael., 1980, Competitive strategy
  9. Pryor, Susie, iscourse, diversity and distinction: Macromarketing at 30 years, Paper presented at the Thirtieth Annual Macromarketing Conference
  10. Sanford Grossbart., Proceedings of 9th international conference on marketing and development
  11. Sanford Grossbart., International Journal of Retail and Distribution Management
  12. Sheth, Jagdish N., 2006, Tectonic shifts, the geoeconomic realignments of globalizing markets. New Delhi, India
  13. Spriggs, John, Connecting People and Places: Challenges and Opportunities for Development, Development Studies Association Annual Conference
  14. Thompson, James D., 1967, Organizations in action
  15. Urry, John., 2003, Polity
  16. Wadinambiatchi, George., 1965, Business Quarterly, 30, 74
  17. White, Harrison C., 2002, Markets from networks—Sociometric models of production

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Metadata

Authors
Layton, R. A.
Affiliations
UNSW Sydney (AU)
Corresponding author
Layton, Roger A.
Venue
Journal of Macromarketing
Publisher
SAGE Publications
Published
2007-09
Volume
27
Issue
3
Pages
227-242
ISSN
  • 0276-1467 (ISSN-L)
  • 1552-6534
DOI
10.1177/0276146707302836
OpenAlex
W2057424099
Cited by
411
References
118
Citations by year
2026: 33 · 2025: 14 · 2024: 18 · 2023: 25 · 2022: 22 · 2021: 25 · 2020: 50 · 2019: 33 · 2018: 25 · 2017: 27 · 2016: 25 · 2015: 18 · 2014: 21 · 2013: 15 · 2012: 12
FWCI
36.60
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Macromarketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Business and International Management › Business and Management Studies
  • Social Sciences › Education › Management and Marketing Education
Keywords
marketing systems, macromarketing

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