Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 441

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework

Milne, George R., Gordon, Mary Ellen·1993·Journal of Public Policy & Marketing
DOI 10.1177/074391569101200206
Open this paper in CoChat — free account

Abstract

The authors conceptualize direct mail as an implied social contract between marketers and consumers. Four attributes constitute the direct mail social contract: volume, targeting, compensation, and permission. Several proposals have been advanced in an effort to protect consumer privacy in the direct mail environment. These proposals would directly or indirectly result in changes in the levels of the social contract attributes. The authors use a conjoint study to measure the trade-offs consumers make among these attributes. The results suggest consumers want improved targeting efficiency and lower mail volume, and they are not willing to pay for these improvements. These findings suggest that consumers consider several attributes in their evaluation of direct mail social contracts. Proposals to alter the direct mail environment must consider all these attributes in concert.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1177/074391569101200206

Cites

2 of 2 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Show all 2 references

Cited by

Metadata

Authors
Milne, G. R., & Gordon, M. E.
Venue
Journal of Public Policy & Marketing
Publisher
SAGE Publications
Published
1993-09
Volume
12
Issue
2
Pages
206-215
ISSN
  • 0743-9156 (ISSN-L)
  • 1547-7207
DOI
10.1177/074391569101200206
OpenAlex
W2910360072
Cited by
441
References
2
FWCI
13.31
Type
journal article
Language
en
Open access
closed

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.