The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned
Abstract
Although cause-related marketing has become increasingly popular, academic researchers have only begun to examine how consumers respond to it. In this study, the authors explore in depth how consumers think and feel about cause-related marketing. They develop a framework of consumer responses that includes a typology of consumers. The authors also discuss implications for research, business and nonprofit marketing, and public policy.
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Citations
Cites
Cause marketing: a new direction in the marketing of corporate responsibility
Smith, S. M., & Alcorn, D. S. (1991) · Journal of Consumer Marketing · doi:10.1108/07363769110035054 · Cited by 265
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Cited by
Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication
Du, S., Bhattacharya, C. B., & Sen, S. (2010) · International Journal of Management Reviews · doi:10.1111/j.1468-2370.2009.00276.x · Cited by 2,633
Barnett, M. L. (2007) · Academy of Management Review · doi:10.5465/amr.2007.25275520 · Cited by 2,060
Corporate Social Responsibility and Marketing: An Integrative Framework
Maignan, I., & Ferrell, O. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070303258971 · Cited by 1,873
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
Ellen, P. S. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070305284976 · Cited by 1,591
The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
Yoon, Y., Gürhan‐Canli, Z., & Schwarz, N. (2006) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1604_9 · Cited by 1,429
Metadata
- Authors
- Webb, D. J., & Mohr, L. A.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 1998-09
- Volume
- 17
- Issue
- 2
- Pages
- 226-238
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2908714538
- Cited by
- 876
- References
- 1
- FWCI
- 17.26
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
