The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Do Green Products Make Us Better People?
Abstract
Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, results showed that people act more altruistically after mere exposure to green products than after mere exposure to conventional products. However, people act less altruistically and are more likely to cheat and steal after purchasing green products than after purchasing conventional products. Together, our studies show that consumption is connected to social and ethical behaviors more broadly across domains than previously thought.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
The Dishonesty of Honest People: A Theory of Self-Concept Maintenance
Mazar, N., Amir, O., & Ariely, D. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.6.633 · Cited by 2,875
Moral credentials and the expression of prejudice.
Monin, B., & Miller, D. T. (2001) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.81.1.33 · Cited by 1,086 · cited 3×
“For example, Monin and Miller (2001) found that a previous genderegalitarian act licensed subsequent gender-discriminatory behavior.”
Cited by
Sustainable consumption: opportunities for consumer research and public policy
Prothero, A., Dobscha, S., Freund, J., Kilbourne, W. E., Luchs, M. G., Ozanne, L. K., & Thøgersen, J. (2011) · Journal of Public Policy & Marketing · doi:10.1509/jppm.30.1.31 · Cited by 762
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption
Brough, A. R., Wilkie, J. E. B., Ma, J., Isaac, M. S., & Gal, D. (2016) · Journal of Consumer Research · doi:10.1093/jcr/ucw044 · Cited by 751
Zelenski, J. M., Dopko, R. L., & Capaldi, C. A. (2015) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2015.01.005 · Cited by 428
Self-Serving Justifications: Doing Wrong and Feeling Moral
Shalvi, S., Gino, F., Barkan, R., & Ayal, S. (2015) · Current Directions in Psychological Science · doi:10.1177/0963721414553264 · Cited by 422
Poortinga, W., Whitmarsh, L., & Suffolk, C. (2013) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2013.09.001 · Cited by 276
Recycling gone bad: When the option to recycle increases resource consumption
Catlin, J. R., & Wang, Y. (2013) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2012.04.001 · Cited by 203
Morality in Groups: On the Social‐Regulatory Functions of Right and Wrong
Ellemers, N., & van den Bos, K. (2012) · Social and Personality Psychology Compass · doi:10.1111/spc3.12001 · Cited by 164
Elevation Puts Moral Values Into Action
Schnall, S., & Roper, J. (2012) · Social Psychological and Personality Science · doi:10.1177/1948550611423595 · Cited by 145
Increasing altruistic and cooperative behaviour with simple moral nudges
Capraro, V., Jagfeld, G., Klein, R., Mul, M., & de Pol, I. V. (2019) · Scientific Reports · doi:10.1038/s41598-019-48094-4 · Cited by 135
The impact of choice architecture on sustainable consumer behavior: the role of guilt
Theotokis, A., & Manganari, E. (2015) · Journal of Business Ethics · doi:10.1007/s10551-014-2287-4 · Cited by 129
The effect of intergroup comparison on willingness to perform sustainable behavior.
Ferguson, M. A., Branscombe, N. R., & Reynolds, K. J. (2011) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2011.04.001 · Cited by 84
Al-Swidi, A., & Saleh, R. M. (2021) · Environment, Development and Sustainability · doi:10.1007/s10668-020-01220-z · Cited by 80
Neureiter, A., & Matthes, J. (2023) · International Journal of Advertising · doi:10.1080/02650487.2022.2076510 · Cited by 79
Moral cleansing as hypocrisy: When private acts of charity make you feel better than you deserve.
O'Connor, K., Effron, D. A., & Lucas, B. J. (2020) · Journal of Personality and Social Psychology · doi:10.1037/pspa0000195 · Cited by 65
Perspectives: Advertising and climate change – Part of the problem or part of the solution?
Hartmann, P., Marcos, A., Castro, J., & Apaolaza, V. (2023) · International Journal of Advertising · doi:10.1080/02650487.2022.2140963 · Cited by 54
Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions
Ryoo, Y. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.03.048 · Cited by 38
Pro-Environmental Behavior Triggers Moral Inference, Not Licensing by Observers
Urban, J., Bahník, Š., & Braun Kohlová, M. (2023) · Environment and Behavior · doi:10.1177/00139165231163547 · Cited by 18
Moral licensing, instrumental apology and insincerity aversion: Taking Immanuel Kant to the lab
Khalil, E. L., & Feltovich, N. (2018) · PLOS ONE · doi:10.1371/journal.pone.0206878 · Cited by 17
Principles of moral accounting: How our intuitive moral sense balances rights and wrongs
Johnson, S. G. B., & Ahn, J. (2021) · Cognition · doi:10.1016/j.cognition.2020.104467 · Cited by 14
Liao, Z., Chen, J., Jia, L., Chen, X., & Ding, H. (2023) · Computers & Industrial Engineering · doi:10.1016/j.cie.2023.109575 · Cited by 13
Rotella, A., Jung, J., Chinn, C., & Barclay, P. (2026) · Personality and Social Psychology Bulletin · doi:10.1177/01461672251345512 · Cited by 5
The positive effect of moral self-concept on fraudulent behavior and the need for moral cleansing
Keller, T., & Szakál, P. (2025) · Scientific Reports · doi:10.1038/s41598-025-16403-9 · Cited by 2
Li, W., Wu, L., Cheng, X., Zheng, X., Li, S., & Wu, M. (2026) · Acta Psychologica · doi:10.1016/j.actpsy.2026.106607 · Cited by 1
Metadata
- Authors
- Mazar, N., & Zhong, C.-B.
- Venue
- Psychological Science
- Publisher
- SAGE Publications
- Published
- 2010-03-05
- Volume
- 21
- Issue
- 4
- Pages
- 494-498
- ISSN
- 0956-7976 (ISSN-L)
- 1467-9280
- OpenAlex
- W2170547806
- Cited by
- 940
- References
- 2
- FWCI
- 101.19
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
