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Cited by 384

The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.

Don’t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions

Balachandra, Lakshmi, Briggs, Tony, Eddleston, Kim, Brush, Candida·2019·Entrepreneurship Theory and Practice
DOI 10.1177/1042258717728028
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Abstract

We consider the role that gender-stereotyped behaviors play in investors’ evaluations of men- and women-owned ventures. Contrary to research suggesting that investors exhibit bias against women, we find that being a woman entrepreneur does not diminish interest by investors. Rather, our findings reveal that investors are biased against the display of feminine-stereotyped behaviors by entrepreneurs, men and women alike. Our study finds that investor decisions are driven in part by observations of gender-stereotyped behaviors and the implicit associations with the entrepreneur’s business competency, rather than the entrepreneur’s sex.

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Crossref · 10.1177/1042258717728028

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Metadata

Authors
Balachandra, L., Briggs, T., Eddleston, K., & Brush, C.
Venue
Entrepreneurship Theory and Practice
Publisher
SAGE Publications
Published
2017-09-26
Volume
43
Issue
1
Pages
116-137
ISSN
  • 1042-2587 (ISSN-L)
  • 1540-6520
DOI
10.1177/1042258717728028
OpenAlex
W2781343697
Cited by
384
References
9
FWCI
21.83
Type
journal article
Language
en
Open access
closed

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