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Cited by 493

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction

Yuan, Yi-Hua “Erin, Wu, Chihkang “Kenny·2008·Journal of Hospitality & Tourism Research
DOI 10.1177/1096348008317392
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Abstract

Although experience is recognized as a major benefit the hospitality and tourism industry offers, the use of experiential marketing in this industry is not well documented. Therefore, this study aims to examine experiential marketing in regard to hospitality and tourism operations. Ten hypotheses were developed to examine relationships among experiential marketing, experiential value, and customer satisfaction. Self-reported questionnaires were distributed at four Starbucks in different districts in Taipei, Taiwan, in January 2003. Results of the linear structural relation analyses (LISREL 8.5) indicate that both the measurement and structural equation models have good overall model fit. Moreover, the overall outcome suggests that experiential marketing should induce customer satisfaction through emotional and functional values provided by feel perception, think perception, and service quality. Hospitality managers can use the outcome of this study to gain in-depth understanding of customer experiences, develop effective marketing strategies, and further stage the operational environment that can maximize customers' perceived experiential value.

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Metadata

Authors
Yuan, Y.-H. “., & Wu, C. “.
Venue
Journal of Hospitality & Tourism Research
Publisher
SAGE Publications
Published
2008-04-29
Volume
32
Issue
3
Pages
387-410
ISSN
  • 0741-5095 (ISSN-L)
  • 1096-3480
  • 1557-7554
DOI
10.1177/1096348008317392
OpenAlex
W2100190134
Cited by
493
References
8
FWCI
14.97
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction. https://app.cochat.ai/papers/10.1177/1096348008317392
The paper
Yuan, Y.-H. “., & Wu, C. “. (2008). Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/1096348008317392

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.