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Cited by 222Digital Marketing and Social MediaDiverse Aspects of Tourism ResearchMarketing and Advertising Strategies

The DOI matches its Crossref record; 24 of the 25 references it cites were found in a registry or an index.

Believe it or not: Credibility of blogs in tourism

Mack, Rhonda W., Blose, Julia E., Bing Pan·2008·Journal of Vacation Marketing
DOI 10.1177/1356766707087521
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Abstract

This study examines the use of blogs as a means of tourism marketing communication. Using a scenario-based approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional word-of-mouth. The findings suggest that while consumers do not generally equate the overall credibility of blogs with that of traditional word-of-mouth, some consumers do appear to attribute similar levels of authoritativeness, a dimension of credibility, to them.

Overview

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Crossref · 10.1177/1356766707087521

Cites

24 of 24 references verified0 citation errors · 0 not checkable

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Citations

Cites

Research works printed but not linked: 18

  1. Milligan, M., 2006, Travel Weekly
  2. Guernsey, L., 2000, The New York Times
  3. Perlmutter, D.D., 2005, Nieman Reports, 60
  4. Johnson, T.J., 2004, Communications Quarterly, 11, 622
  5. DeFelice, A., 2006, CRM Magazine, 10, 32
  6. Comscore Networks, 2005, Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences
  7. Jarvis, J., 2006, MediaWeek, 16, 18
  8. Rainie, L., 2005, The State of Blogging
  9. Oser, K., 2005, Advertising Age, 76, 20
  10. Grant, L., 2005, Money, 5B
  11. Smudde, 2005, Public Relations Quarterly, 50, 34
  12. Brady, D., 2005, Business Week, 82
  13. Martin, J., 2005, Fortune, 152, S178D
  14. Freeman, K.S., 2004, Technical Communication, 51, 239
  15. Johnson, T.J., paper presented at AEJMC
  16. Hunt, J., 2005, The Financial Times, 12
  17. Rubach, E., 2006, New Media Age, 26
  18. Crotts, J. (1999) `Consumer Decision Making and Pre-Purchase Information Search', in Y. Mansfield and A. Pizam Consumer Behavior in Travel and Tourism, pp. 149—68. New York: Haworth Press.

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Metadata

Authors
Mack, R. W., Blose, J. E., & Pan, B.
Affiliations
  • University of Georgia (US)
  • Florida State University (US)
  • University of Illinois Urbana-Champaign (US)
ORCID
Bing Pan
Venue
Journal of Vacation Marketing
Publisher
SAGE Publications
Published
2008-04
Volume
14
Issue
2
Pages
133-144
ISSN
  • 1356-7667 (ISSN-L)
  • 1479-1870
DOI
10.1177/1356766707087521
OpenAlex
W2063487990
Cited by
222
References
25
Citations by year
2026: 2 · 2025: 2 · 2024: 5 · 2023: 3 · 2022: 10 · 2021: 9 · 2020: 8 · 2019: 11 · 2018: 12 · 2017: 17 · 2016: 19 · 2015: 14 · 2014: 17 · 2013: 24 · 2012: 24
FWCI
50.92
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal Of Vacation Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
blogs, credibility, tourism marketing communication, word of mouth, corporate blogs, personal blogs, consumer perception, authoritativeness, online information sources

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