What do others’ reactions to body posting on Instagram tell us? The effects of social media comments on viewers’ body image perception
Abstract
Studies have highlighted the influence of social media comments on users’ perceptual consequences, but whether this holds true in the body image context is still largely unknown. This experimental study investigated the effects of social media comments on ideal body perception and how it influences one’s own body satisfaction. Results showed that comments guided the viewers’ perceptions of what is considered as “ideal” body. Viewers of favorable comments to body posting reported greater idealization of the body imagery (i.e. ideal-enhancing effects), whereas viewers of unfavorable comments showed a lower level of idealization (i.e. ideal-derogating effects). Also, the indirect effects of comments on body satisfaction via idealization were moderated by individual self-discrepancy between personal ideal and own body. This study sheds light on potentially inspiring or protective role of comments against perfect-looking bodies on social media while calling attention to the need for reconsidering the media effects theory for body image.
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Exposure to positive appearance-focused comments on Instagram leads to young adults' more positive appraisal of the attractiveness of the person in the photo.
“A recent experimental study found that exposure to positive appearance-focused comments on Instagram led to young adults' more positive appraisal of the attractiveness of the person in the photo (Kim, 2020).”
From The Perfect Storm: A Developmental-Sociocultural Framework for the Role of Social Media in Adolescent Girls' Body Image Concerns and Mental Health. (2022) · cites this paper as Kim, 2020
Cultural norms around beauty and body shape vary widely across societies, each espousing its own ideals of attractiveness.
“Cultural norms around beauty and body shape vary widely across different societies, with each culture espousing its own ideals of what is considered attractive [160].”
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- Authors
- Kim, H. M.
- Affiliations
- University of Southern California (US)
- Corresponding author
- Kim, Hye Min
- ORCID
- Kim, Hye Min
- Venue
- New Media & Society
- Publisher
- SAGE Publications
- Published
- 2020-09-10
- Volume
- 23
- Issue
- 12
- Pages
- 3448-3465
- ISSN
- 1461-4448 (ISSN-L)
- 1461-7315
- OpenAlex
- W3084558869
- Cited by
- 58
- References
- 58
- Citations by year
- 2026: 4 · 2025: 11 · 2024: 13 · 2023: 14 · 2022: 9 · 2021: 6 · 2020: 1
- FWCI
- 2.98
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- New Media & Society (publishedVersion)
- Funders
- Annenberg School for Communication and Journalism, University of South California (Annenberg Summer Research Fellowship)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Keywords
- social media comments, Instagram, body image, body satisfaction, idealization, self-discrepancy, media effects theory
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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