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Cited by 885

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Adopting a service logic for marketing

Grönroos, Christian·2006·Marketing Theory
DOI 10.1177/1470593106066794
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Abstract

Following the article by Vargo and Lusch (2004), the use of a service-dominant logic has become an international topic for discussion. In the present article, following the research tradition of the Nordic School, the contribution of service marketing to marketing at large is discussed. In this article a service logic is compared to a goods logic. It is concluded that a service logic fits best the context of most goods producing businesses today. These conclusions are similar to those proposed by Vargo and Lusch (2004). However, there are differences as well, as the approach of the Nordic School is to study services directly in their marketing context and report on how changing marketing contexts influence the logic required for effective marketing.

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Citations

Cites

Research works printed but not linked: 54

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Metadata

Authors
Grönroos, C.
Venue
Marketing Theory
Publisher
SAGE Publications
Published
2006-09
Volume
6
Issue
3
Pages
317-333
ISSN
  • 1470-5931 (ISSN-L)
  • 1741-301X
DOI
10.1177/1470593106066794
OpenAlex
W2018133505
Cited by
885
References
6
FWCI
55.14
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.