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Cited by 895

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Co-creation and co-destruction: A practice-theory based study of interactive value formation

Open access
Echeverri, Per, Skålén, Per·2011·Marketing Theory
DOI 10.1177/1470593111408181
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Abstract

Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five interaction value practices — informing, greeting, delivering, charging, and helping — and theorizes how interactive value formation takes place as well as how value is intersubjectively assessed by actors at the provider—customer interface. Furthermore, the paper also distinguishes between four types of interactive value formation praxis corresponding with four subject positions which practitioners step into when engaging in interactive value formation.

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Metadata

Authors
Echeverri, P., & Skålén, P.
Venue
Marketing Theory
Publisher
SAGE Publications
Published
2011-09
Volume
11
Issue
3
Pages
351-373
ISSN
  • 1470-5931 (ISSN-L)
  • 1741-301X
DOI
10.1177/1470593111408181
OpenAlex
W2098408912
Cited by
895
References
5
FWCI
72.69
Type
journal article
Language
en
Open access
green

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.