Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry
Open accessAbstract
The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC). A survey was carried out using an online questionnaire, and information was collected from 267. The research focuses on people who stated they were consumers of the sustainable food brand in Lima. To test the hypotheses of the proposed research model, the data were analyzed using the partial least squares path modeling method with SmartPLS software. The results showed a significant positive effect of CER on BL, PQ, BA, and BC. In conclusion, it can be stated that organizations that adopt sustainable practices and promote corporate environmental responsibility (CER) not only contribute to caring for the environment but can also improve essential aspects such as the equity of their corporate brand. Therefore, organizations must recognize the importance of taking transparent actions to strengthen the perception of their brand equity related to corporate environmental responsibility. This can translate into stronger customer loyalty and a more prominent position for sustainable food products. This study encourages prioritizing environmental responsibility, understanding that beyond contributing to the care of the environment, it also strengthens relevant aspects within the brand identity.
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Attitude positively impacts healthy food purchase intention.
“Multiple studies across different geographical and cultural contexts have consistently demonstrated that consumer attitudes strongly predict purchase intention for health-oriented food products [38,83,84,85,86].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [86]
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- Authors
- Carbajal-Rubio, L. A., García-Salirrosas, E. E., Villar-Guevara, M., Escobar-Farfán, M., & Millones-Liza, D. Y.
- Affiliations
- Universidad Peruana Unión (PE)
- Universidad Autónoma del Perú (PE)
- University of Santiago of Chile, Chile
- Corresponding author
- García-Salirrosas, Elizabeth Emperatriz
- Venue
- Sage Open
- Publisher
- SAGE Publications
- Published
- 2024-10
- Volume
- 14
- Issue
- 4
- ISSN
- 2158-2440 (ISSN-L)
- OpenAlex
- W4403692215
- Cited by
- 12
- References
- 98
- Citations by year
- 2026: 8 · 2025: 4
- FWCI
- 5.53
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- SAGE Open (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (submittedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Keywords
- corporate environmental responsibility, brand equity, brand loyalty, perceived brand quality, brand awareness, sustainable food, consumer behavior, sustainable brands
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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