Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market
Open accessAbstract
Introduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on willingness to pay (WP) for green products in the Peruvian market. Methods: A total of 405 Peruvian consumers were surveyed. Most of them were between the ages of 18 and 30 and single. To test the hypotheses, partial least squares (PLS-SEM) were used using the SamrtPls4 software. The results show the significant positive effect of EA on ATT and PBC. The positive and significant effect of ATT, SN, and PBC on WP was also tested A total of 405 Peruvian consumers were surveyed. Most of them were between 18 and 30 years old and single. To test the hypotheses, partial least squares (PLS-SEM) was used using SamrtPls4 software. Results: The results show the positive and significant effect of AD on ATT and PBC. The positive and significant effect of ATT, SN and PBC on WP was also tested. Discussion: The research provides antecedents that allow evaluation of the possibility that companies and governments adjust the dissemination strategies and related public policies regarding the impact of environmentally responsible behavior in order to contribute to the development of environmental awareness as a variable that promotes the disposition of consumers to pay for environmentally friendly products.
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Perceived behavioral control positively impacts healthy food purchase intention.
“The empirical evidence consistently demonstrates that individuals with higher perceived behavioral control exhibit stronger intentions to purchase healthy food products [54,95,96,97,98].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [54]
The Literature review (Conceptual model and research hypothesis; page not provided) reports a positive relationship between perceived behavioral control and intention to purchase organic food. The paper’s own findings, discussed under General discussion, concern willingness to pay for green products. Neither passage establishes the claim for healthy food products generally. (LLM, conf=0.84)
Experimental — accuracy not yet measuredThe psychological mechanisms through which health consciousness influences purchase intentions remain understudied.
“the interplay between various psychological factors and their collective influence on purchase intentions remain understudied [43,51,52,53,54]”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [54]
The Introduction says that understanding sustainable purchasing requires examining how attitudes, subjective norms, and perceived control shape decisions, rather than merely describing the relationship between environmental awareness and willingness to pay. This supports the citing sentence’s broad point about psychological factors, but the paper does not establish that mechanisms linking health consciousness to purchase intentions are understudied; its focus is environmental awareness and green products. No page number is available in our copy. (LLM, conf=0.79)
Experimental — accuracy not yet measured
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Self-citationGreen to gold: consumer circular choices may boost circular business models
Lopes, J. M., Pinho, M. M., & Gomes, S. (2023) · Environment Development and Sustainability · doi:10.1007/s10668-023-03930-6 · Cited by 31 · see citing works
Ekawati, N. W., Wardana, I. M., Yasa, N. N. K., Kusumadewi, N. M. W., & Tirtayani, I. G. A. (2022) · Uncertain Supply Chain Management · doi:10.5267/j.uscm.2022.9.014 · Cited by 29 · see citing works
Fakhreddine, L. B., & Sánchez, M. (2023) · Food Quality and Preference · doi:10.1016/j.foodqual.2023.104819 · Cited by 28 · cited 1× · see citing works
“One of those that stands out is the awareness of consumption aspects of organic and green products that benefit health and the environment (Hoejmose and Adrien-Kirby, 2012; Popescu, 2020; Bou and Sánchez, 2023).”
BackgroundGarcía-Salirrosas, E., Niño-de-Guzmán, J. C., Gómez-Bayona, L., & Escobar-Farfán, M. (2023) · Behavioral Science · doi:10.3390/bs13030221 · Cited by 28 · see citing works
Self-citationHow consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing
Narwal, P., & Nayak, J. K. (2019) · Journal of Consumer Marketing · doi:10.1108/jcm-05-2018-2677 · Cited by 25 · cited 1× · see citing works
“Narwal and Nayak (2019) have pointed out that social pressure affects willingness to pay.”
BackgroundRoadblocks to Infection Prevention Efforts in Health Care: SARS-CoV-2/COVID-19 Response
Popescu, S. V. (2020) · Disaster Medicine and Public Health Preparedness · doi:10.1017/dmp.2020.55 · Cited by 25 · cited 1× · see citing works
“One of those that stands out is the awareness of consumption aspects of organic and green products that benefit health and the environment (Hoejmose and Adrien-Kirby, 2012; Popescu, 2020; Bou and Sánchez, 2023).”
BackgroundThe role of green roofs in post COVID-19 confinement: An analysis of willingness to pay
Manso, M., Sousa, V., Silva, C. M., & Cruz, C. O. (2021) · Journal of Building Engineering · doi:10.1016/j.jobe.2021.103388 · Cited by 25 · see citing works
Valenzuela‐Fernández, L., Escobar‐Farfán, M., Guerra-Velásquez, M., & García-Salirrosas, E. E. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20043330 · Cited by 23 · see citing works
Self-citationDoli, A., Bamwesigye, D., Hlaváčková, P., Fialová, J., Kupec, P., & Asamoah, O. (2021) · Sustainability · doi:10.3390/su13063160 · Cited by 21 · see citing works
The Mexican Ecological Conscience: A Predictive Model
Pérez, J. M., Acevedo-Duque, Á., Llanos-Herrera, G. R., García-Salirrosas, E. E., Toledo, L. V. O., Barraza, L. A. S., & Becerra, R. M. Á. (2022) · Sustainability · doi:10.3390/su14127050 · Cited by 19 · see citing works
Self-citationEFFECT OF ECOLOGICAL AWARENESS, PERSONAL NORMS AND ECOLOGICAL ATTITUDE TO CONSERVATION BEHAVIOR
Arundati, R., Sutiono, H. T., & Suryono, I. A. (2020) · Proceedings on Engineering Sciences · doi:10.24874/pes02.02.009 · Cited by 19 · see citing works
Hlaváček, M., Čábelková, I., Brož, D., Smutka, L., & Procházka, P. (2023) · Frontiers in Environmental Science · doi:10.3389/fenvs.2023.1130533 · Cited by 17 · see citing works
Influence of satiation on consumer behavior in hospitality
Castrillejo, I. B., & Gallego, P. A. M. (2021) · Psychology and Marketing · doi:10.1002/mar.21610 · Cited by 16 · see citing works
Estrategias de marketing orientadas al consumo de la generación centennial
Moreno, F. M., Moreno, S. M., & Tinoco, V. B. (2021) · European Scientific Journal ESJ · doi:10.19044/esj.2021.v17n4p268 · Cited by 14 · cited 1× · see citing works
“There has been an observed change in consumer perception, resulting in a corresponding rise in demand (Madrigal-Moreno et al., 2021; Severo et al., 2021; Valenzuela-Fernández et al., 2022).”
BackgroundUnderstanding sustainable purchase intention of smartphone users interface: Evidence from China
Horani, L. F., & Dong, L. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1122801 · Cited by 13 · cited 1× · see citing works
“The growing relevance of environmental concerns in modern society has had a noticeable effect on consumer behavior (Horani and Dong, 2023).”
BackgroundEtnocentrismo del consumidor e intención de compra en países en desarrollo
González-Cabrera, C., & Trelles-Arteaga, K. (2021) · Retos · doi:10.17163/ret.n21.2021.10 · Cited by 12 · see citing works
Hidayat, S., Wibowo, W., Gunawan, Y. E., Dewi, G. C., & Wijayaningtyas, M. (2021) · Widya Mandala Catholic University Surabaya Repository (Widya Mandala Catholic University Surabaya) · Cited by 12 · see citing works
Gómez-Bayona, L., Valencia-Arías, A., García-Salirrosas, E. E., Requejo, C. C. E., & Moreno-López, G. (2023) · Sustainability · doi:10.3390/su15119090 · Cited by 12 · see citing works
Self-citationGuo, M., & Xiao, S. S. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1272889 · Cited by 11 · see citing works
Castrillejo, I. B., & Gallego, P. A. M. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2022.103210 · Cited by 10 · see citing works
Walcher, D., & Ihl, C. (2019) · Springer eBooks · doi:10.1007/978-3-658-27241-8_18 · Cited by 7 · see citing works
Da’ar, O. B., & Kalmey, F. (2023) · Health Economics Review · doi:10.1186/s13561-023-00428-9 · Cited by 6 · cited 1× · see citing works
“This change in the paradigm has motivated the planning and execution of strategies during and after the COVID-19 pandemic from economic, social, environmental, and cultural points of view (Da’ar and Kalmey, 2023).”
BackgroundMoorthy, V. G., Moorthy, A. G., Rashid, U. N. A. H. B. U. H. A., Heang, T. P., & Kanapathipillai, K. (2023) · European Journal of Social Sciences Studies · doi:10.46827/ejsss.v8i5.1443 · Cited by 5 · see citing works
Marín, M. P., & Hernández, S. C. (2020) · Kepes · doi:10.17151/kepes.2020.17.21.11 · Cited by 3 · cited 1× · see citing works
“Decades ago, there was no concern regarding this issue; however, care for the environment is being pursued related to the limitation and quantity of natural resources (Pérez and Hernández, 2020; Alvarez-Risco et al., 2021; Kumar et al., 2021; Valenzuela-Fernández et al., 2022; Bósquez et al., 2023).”
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Abbas, J. (2024) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2024.123698 · Cited by 152 · see citing works
Chilón-Troncos, R. F., García-Salirrosas, E., Escobar-Farfán, M., Millones-Liza, D. Y., & Villar-Guevara, M. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2024.1353569 · Cited by 37 · see citing works
Self-citationFactors influencing healthy product consumer behavior: an integrated model of purchase intention
Pérez, J. M., Acevedo-Duque, Á., García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Vargas, E. C., Becerra, R. M. Á., & de Fortoul, S. A. (2025) · Frontiers in Public Health · doi:10.3389/fpubh.2025.1576427 · Cited by 34 · see citing works
Self-citationEscobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36 · see citing works
“The empirical evidence consistently demonstrates that individuals with higher perceived behavioral control exhibit stronger intentions to purchase healthy food products [54,95–98].”
Self-citationMaleknia, R., & Salehi, T. (2024) · Urban forestry & urban greening · doi:10.1016/j.ufug.2024.128395 · Cited by 30 · see citing works
García-Salirrosas, E., Escobar-Farfán, M., Veas-González, I., Esponda-Pérez, J. A., Gallardo-Canales, R., Ruiz-Andia, R., Fernandez-Daza, V. M., & Zabalaga-Davila, R. F. (2024) · Foods · doi:10.3390/foods13203242 · Cited by 39 · see citing works
Self-citationNajafabadiha, A., Wang, Y., Gholizadeh, A., Javanmardi, E., & Zameer, H. (2024) · Journal of Environmental Management · doi:10.1016/j.jenvman.2024.123637 · Cited by 26 · see citing works
Sehar, A., Orangzab, O., Akbar, M., Poulová, P., Vasudevan, A., & Huang, T. (2025) · Frontiers in Environmental Science · doi:10.3389/fenvs.2024.1458698 · Cited by 19 · see citing works
Maleknia, R., & Zamani, N. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105910 · Cited by 19 · see citing works
Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model
García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Villar-Guevara, M., Rondon-Eusebio, R. F., Zavaleta, G. A. E., Urraca-Vergara, E. M., & Guerra-Velásquez, M. (2025) · Foods · doi:10.3390/foods14010125 · Cited by 15 · see citing works
Self-citationKaya, N., & Atsan, N. (2025) · Journal of Environmental Management · doi:10.1016/j.jenvman.2025.128020 · Cited by 19 · see citing works
Urban Flood Mitigation and Peri-Urban Forest Management: A Study on Citizen Participation Intention
Maleknia, R., Azadi, H., Ghahramani, A., Deljoueı, A., & Sadeghi, S. M. M. (2024) · Forests · doi:10.3390/f15122156 · Cited by 13 · see citing works
Carbajal-Rubio, L. A., García-Salirrosas, E. E., Villar-Guevara, M., Escobar-Farfán, M., & Millones-Liza, D. Y. (2024) · Sage Open · doi:10.1177/21582440241292136 · Cited by 12 · see citing works
Self-citationTripathi, S., & Trigunait, R. (2024) · Environment Development and Sustainability · doi:10.1007/s10668-024-05578-2 · Cited by 13 · see citing works
“The ability to predict carbon footprint awareness and identify the determinants of eco-friendly purchasing decisions is paramount for designing effective interventions and promoting sustainability (García-Salirrosas et al., 2024 ; Irfan et al., 2021).”
Grzywińska‐Rąpca, M., Grzybowska-Brzezińska, M., Jakubowska, D., & Banach, J. K. (2025) · Foods · doi:10.3390/foods14020308 · Cited by 12 · see citing works
“Price-sensitive consumers often weigh organic food’s value against their budgets, yet many still acknowledge its advantages [34].”
Toukabri, M. T., & Boutaleb, B. (2025) · Engineering Technology & Applied Science Research · doi:10.48084/etasr.9311 · Cited by 12 · see citing works
From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices
Najafabadiha, A., Wang, Y., & Javanmardi, E. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104302 · Cited by 13 · see citing works
Understanding Generation Z′s Purchasing Behaviour on Online Marketplaces: A TAM-Based Approach
Catană, Ș.-A., Imbrișcă, C.-I., & Veith, C. (2025) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer20040260 · Cited by 22 · see citing works
Fargnoli, M., Salvatori, E., & Tronci, M. (2024) · Sustainability · doi:10.3390/su16145941 · Cited by 11 · see citing works
D’Amico, A., Boni, A. D., Palmisano, G. O., Morea, E., Acciani, C., & Roma, R. (2024) · British Food Journal · doi:10.1108/bfj-04-2024-0353 · Cited by 10 · see citing works
Maleknia, R., Enescu, R. E., & Salehi, T. (2025) · Frontiers in Forests and Global Change · doi:10.3389/ffgc.2024.1450098 · Cited by 10 · see citing works
Demir, S. Ş. (2025) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70048 · Cited by 11 · see citing works
Maleknia, R., & Svobodová, K. (2025) · Scientific Reports · doi:10.1038/s41598-025-10109-8 · Cited by 8 · see citing works
“Various studies have successfully added multiple factors, such as personal values 98 climatic threats to traditional agriculture 99 environmental awareness 33,71 perceived risk 100 and moral norms 101,102 to the original model, enhancing its explanatory power.”
Maleknia, R., & Namdari, S. (2024) · Trees Forests and People · doi:10.1016/j.tfp.2024.100754 · Cited by 9 · see citing works
How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior
Hu, F., Wu, L., Guo, Y., Liu, F., Yang, Y., & Wang, Y. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e29508 · Cited by 7 · see citing works
“Salirrosas et al. [9] built a predictive model to examine the influence of environmental awareness on attitude and perceived behavioral control.”
BackgroundKujawiak, S., Makowska, M., Janczak, D., Czekała, W., Krzesiński, W., Antonowicz, A., & Kupryaniuk, K. (2024) · Energies · doi:10.3390/en17184573 · Cited by 7 · see citing works
Maleknia, R., & Pakravan-Charvadeh, M. R. (2025) · City and Environment Interactions · doi:10.1016/j.cacint.2025.100199 · Cited by 7 · see citing works
Balaskas, S. (2024) · Psychology International · doi:10.3390/psycholint6040060 · Cited by 8 · see citing works
“…theories in environmental psychology could be informatively broadened to take into consideration a greater variety of emotional experiences than previously thought, including eco-guilt, eco-grief, and environmental empathy, each of which uniquely contributes to climate engagement [36,39,61,64].”
Kokthi, E., Guri, F., & Dafku, Z. (2025) · Urban Science · doi:10.3390/urbansci9050142 · Cited by 5 · see citing works
“However, unlike studies that emphasise a strong direct effect of CCA on behaviour [102,103], our results indicate that CCA alone does not directly translate into WTP for USFC but operates through mediating factors.”
Matta, J., Rizk, R., Alharthi, M., & Azouri, M. (2025) · Journal of economic and administrative sciences. · doi:10.1108/jeas-03-2025-0173 · Cited by 5 · see citing works
Essoussi, W., Pércsi, K. N., Ujj, A., Jancsovszka, P., & Varjú, V. (2025) · Sustainable Futures · doi:10.1016/j.sftr.2025.101509 · Cited by 5 · see citing works
Rehman, A., Manzoor, S. R., Ullah, A., Han, H., Ariza‐Montes, A., & Gil-Marín, M. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105125 · Cited by 10 · see citing works
Taro Zheming, C. A. I., Choong, W. W., Wee, S. C., & Xu, T. (2025) · Energy and Buildings · doi:10.1016/j.enbuild.2025.116031 · Cited by 5 · see citing works
Maleknia, R., & Hălălișan, A.-F. (2025) · Forest Policy and Economics · doi:10.1016/j.forpol.2025.103592 · Cited by 5 · see citing works
Using Machine Learning to Model the Acceptance of Domestic Low-Carbon Technologies
van Schaik, P., Clements, H., Karayaneva, Y., Imani, E., Knowles, M., Vall, N., & Cotton, M. (2025) · Sustainability · doi:10.3390/su17156668 · Cited by 5 · see citing works
Kaçani, K., Kokthi, E., González‐Limón, M., & López‐Bonilla, L. M. (2025) · Business Strategy & Development · doi:10.1002/bsd2.70229 · Cited by 4 · see citing works
Hidalgo-Crespo, J., Amaya-Rivas, J. L., Cabrera-Abad, J. D., & Riel, A. (2025) · Cleaner Engineering and Technology · doi:10.1016/j.clet.2025.100915 · Cited by 2 · see citing works
Hidalgo-Crespo, J., & Riel, A. (2025) · Circular Economy and Sustainability · doi:10.1007/s43615-025-00529-z · Cited by 4 · see citing works
How leadership fosters sustainable organizational agility through metaverse adoption
Saini, G., Gupta, S., & Baba, M. M. (2025) · International journal of organizational analysis · doi:10.1108/ijoa-08-2024-4776 · Cited by 3 · see citing works
Bonisoli, L. (2025) · Journal of Environmental Studies and Sciences · doi:10.1007/s13412-025-01069-6 · Cited by 3 · see citing works
Saleh, M. A. K., Patrick, H. A., Sultana, A., & Farhan, A. A. N. (2026) · Journal of Enterprising Communities People and Places in the Global Economy · doi:10.1108/jec-12-2024-0256 · Cited by 3 · see citing works
Wan, D., Shen, P., & Zhu, A. (2026) · International Journal of Consumer Studies · doi:10.1111/ijcs.70215 · Cited by 3 · see citing works
Sorting for Sustainability: Harnessing Female Awareness of Zero Waste
Vinkóczi, T., Rácz, É. H., & Koltai, J. P. (2024) · Journal of Sustainability Research · doi:10.20900/jsr20240065 · Cited by 3 · see citing works
“…between awareness and variables such as household energy consumption [124], use of disposable products [60,125], purchase of eco-friendly products [126,127]; however, the present study analyzes these manifest variables collectively, thereby contributing to and expanding the existing literature.”
BackgroundKorankye, B. (2025) · IGI Global eBooks · doi:10.4018/979-8-3693-9831-9.ch003 · Cited by 2 · see citing works
Khuc, Q. V., Doan, N. D., & Hoang, N. K. S. (2025) · Tourism and Hospitality · doi:10.3390/tourhosp7010001 · Cited by 2 · see citing works
“Meta-analyses and recent tourism studies confirm that stronger environmental concern and ecological literacy are associated with greater willingness to support conservation financially (Bamberg & Möser, 2007; García-Salirrosas et al., 2024).”
Richter, L., & Khattab, M. Q. (2025) · Frontiers in Sustainability · doi:10.3389/frsus.2025.1570573 · Cited by 1 · see citing works
Operation strategy optimisation of a green supply chain under product promotion and competition
Qiao, A., Choi, S., & Li, S. (2025) · Journal of Industrial and Management Optimization · doi:10.3934/jimo.2025120 · Cited by 1 · see citing works
The impact of ecological footprint awareness and environmental concern on green purchasing behavior
Şen, K. G., & Darıcan, Ş. (2025) · Discover Sustainability · doi:10.1007/s43621-025-02097-6 · Cited by 1 · see citing works
“García-Salirrosas et al. [34] studied the impact of environmental awareness on the willingness to pay for green products in a sample of 405 Peruvian consumers by means of structural equation modelling and their results indicated that environment awareness had a positive influence of willingness to…”
Recycled express packaging in sustainable logistics: Investigating consumer behavior
Wang, Y., Gao, Y., Pan, J., Wang, N., & Huang, G. Q. (2025) · Computers & Industrial Engineering · doi:10.1016/j.cie.2025.111746 · Cited by 1 · see citing works
E‐Consumers' Perceptions Toward Retail Delivery Fees
Amaya, J., & Encarnación, T. (2025) · Journal of Business Logistics · doi:10.1111/jbl.70052 · Cited by 1 · see citing works
Huang, J., & Anuar, A. B. (2026) · Tourism and Hospitality · doi:10.3390/tourhosp7010023 · Cited by 1 · see citing works
“Scholarly work has largely focused on improving the accuracy of predictive models and computational efficiency to achieve cost-effective operations within defined physical and operational boundaries (Garcia-Salirrosas et al., 2024; Hao et al., 2024; Joo & Hong, 2025).”
Synodinos, C., Prado, N. B. D., & de Moraes, G. H. K. D. (2026) · Sustainability · doi:10.3390/su18031348 · Cited by 2 · see citing works
Green logistics awareness and sustainable practice adoption in African logistics firms
Ahatsi, E., & Olanrewaju, O. A. (2026) · Discover Sustainability · doi:10.1007/s43621-026-03512-2 · Cited by 1 · see citing works
“Recent extensions of TPB into sustainability studies reveal that the theoretical approach is highly effective at studying the effect of environmental awareness on purchasing decisions and pro-environmental behaviour [13].”
Explaining Willingness to Pay for Andean Grains Through Health Consciousness
García-Salirrosas, E. E., Zea, K. L. H., Acevedo-Duque, Á., Urraca-Vergara, E. M., Rivera, A. R. F., & Millones-Liza, D. Y. (2026) · Foods · doi:10.3390/foods15122195 · Cited by 1 · see citing works
“…Fornell–Larcker criterion, the square root of the AVE for SI ( √ 0.819 = 0.905) and the AVE for WPAG ( √ 0.850 = 0.922) is greater than their correlation between constructs (r = 0.83), confirming that each construct shares more variance with its own indicators than with the other construct [71].”
InfluentialSelf-citationLiu, Q., Tong, Y., Li, Q., Liao, M., & Wang, J. (2024) · International Journal of Environmental Health Research · doi:10.1080/09603123.2024.2440906 · Cited by 1 · see citing works
O efeito da consciência ambiental e das capacidades dinâmicas verdes na inovação de processos verdes
Diogo, Á. V. D. S., Bordenski, S. C., Valadan, V. L., & Sallaberry, J. D. (2025) · Revista Ibero-Americana de Estratégia · doi:10.5585/2025.27839 · Cited by 1 · see citing works
What determines green purchase behavior?
(2024) · Frontiers research topics · doi:10.3389/978-2-8325-4991-9
Plastic-free and smart packaging: Consumers’ sustainable choices and convenience
Drago, E., Campardelli, R., & Perego, P. (2024) · Elsevier eBooks · doi:10.1016/b978-0-443-15976-3.00007-6
Liu, X., Li, J., Wu, Y., & Chu, F. (2025) · International Conference on Digital Economy and Information Systems · doi:10.1145/3745133.3745206
Pham, A. D., Pham, L. N., Nguyen, Q. M., Nguyen, K. M., Dam, H. T., & Le, T. T. H. (2025) · Cleaner Waste Systems · doi:10.1016/j.clwas.2025.100461
Dar, H. A., Jan, A., & Riyaz, M. (2025) · Jindal Management Journal · doi:10.1177/30497876251404140
“Although TPB is extensively used in the context of ethical and green purchasing (García-Salirrosas et al., 2024), a new international study particularly applies it to the market for used electronics.”
Agu, A. G., Margaça, C., Blessing, O. U., Obinna, E.-U. C., AGU, P. C., Dike, O. N., & Okpara, G. S. (2025) · Discover Sustainability · doi:10.1007/s43621-025-02231-4
“Perceived social expectations, especially from peers or religious leaders, positively influence sustainable behaviour [50–53].”
Bridging environmental values and market behavior: a cross-nation study of eco-friendly products
Rumangkit, S., Hadi, A. S., AbWahid, R., & Prabowo, H. (2025) · IOP Conference Series Earth and Environmental Science · doi:10.1088/1755-1315/1564/1/012095
“However, the price aspect remains a significant obstacle in lower to lower-middle income countries [2][24][25].”
Magdalena, R., & Cheirine, H. (2026) · SHS Web of Conferences · doi:10.1051/shsconf/202622705003
Wang, Z., Wang, X., & Xing, L. (2026) · SAGE Open · doi:10.1177/21582440251380708
Sukri, S., Evanita, S., & Dwita, V. (2026) · Ilomata International Journal of Management · doi:10.61194/ijjm.v7i1.2006 · Cited by 1 · see citing works
Sustainability awareness assessment for university-level students in Cairo, Egypt
Teama, T., Deifalla, A. F., Dawoud, S. A., Ashraf, N., Shehata, A., & Khalil, R. (2026) · Scientific Reports · doi:10.1038/s41598-025-08575-1
“Similarly, research conducted in Peru showed that environmental awareness significantly influenced consumers’ willingness to pay for green products, with the Theory of Planned Behavior highlighting the roles of attitude and perceived behavioral control 69 .”
Consumer Perception of Smart Home Technologies
Jane, J., Kristi, I., Ramadhan, M. B. D. A., & Sarjono, H. (2025) · International Conference on ICT for Smart Society (ICISS) · doi:10.1109/iciss66954.2025.11389344
“Magdalen (2023) [35] noted higher adoption among urban and affluent groups in Society 5.0, stressing marketing and awareness campaigns as adoption drivers.”
InfluentialMalaj, A., & Bayyurt, N. (2026) · Research Square · doi:10.21203/rs.3.rs-8873803/v1
Tangesirasl, H., Shahbandarzadeh, H., & Ghorbanpour, A. (2026) · Journal of Modelling in Management · doi:10.1108/jm2-08-2025-0433
Survey and analysis of consumer behavior for food waste management in Bangladesh
Haque, M. A., Azad, A. M. A. S., Ankhi, I. J., Faisal, A. K. M., & Masud, M. H. (2026) · Energy Nexus · doi:10.1016/j.nexus.2026.100695
Verzosa, R. C., Tagalog, M. A. A., Baudon, J. M., Villegas, J. P., & Antonio, E. S. (2026) · Ochrona Środowiska i Zasobów Naturalnych · doi:10.2478/oszn-2026-0001
Ahmad, Q., Ahmad, A., & Arman, H. (2026) · Circular Economy and Sustainability · doi:10.1007/s43615-026-00935-x
“Therefore, we can conclude that if the environmental awareness factor exists among knowledge, attitudes, and practices, it can lift the total impact on consumer perceptions regarding green products [14].”
Determinant factors that influence purchase intentions for skin products with sustainable packaging
Veas-González, I. A., Bernal, J., Carrión-Bósquez, N., Escobar‐Farfán, M., Vásquez-Flores, C. A., & Castro-Muñoz, T. A. (2026) · Acta Psychologica · doi:10.1016/j.actpsy.2026.106759
Self-citationExamining Purchase Intention Using Machine Learning: The Case of a Local Artisan E-Commerce
Arrieta, E. J., Sy, H. R. P. L., Verzosa, Z. J. J. F., Mallari, S. M. A., Hernandez, A. A., Bombasi, J. L., & Tejada, J. F. (2026) · International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA) · doi:10.1109/acdsa67686.2026.11467769
“Theory emphasizes the role of various stakeholders, such as government regulations, corporate sustainability, and logistics infrastructure, in shaping sustainable business practices [19].”
A game-theoretic analysis of production and coordination under combined carbon policies
Qiao, A., Zeng, S., & Wang, J. J. (2026) · PLoS ONE · doi:10.1371/journal.pone.0336358
“Moreover, the rapid growth of consumer green awareness has highlighted the potential profit of greener products, which also stimulates companies to engage in carbon emissions management [5].”
การประเมนมลคาชวตเชงสถตการใชสารเคมทางการเกษตรของเกษตรกรผปลกทเรยน จงหวดสราษฎรธาน
ทองเนื้อห้า, ศ., เพ็ญพงษ์, ม. ศ., & เพชรช่วย, พ. (2026) · Journal of Applied Economics and Management Strategy · doi:10.56825/jaems.2026.1316555
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Ain, Q. U., Mirza, M. Z., Memon, M. A., Naseem, A., & Sarwar, N. (2026) · Evidence-based HRM a Global Forum for Empirical Scholarship · doi:10.1108/ebhrm-12-2025-0596
Pan, L., & Yang, J. (2026) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70792
Pan, Q., & Zhi, R. (2026) · Sustainability · doi:10.3390/su18136584
YILDIZ, B., & Özulucan, A. (2026) · Quantrade Journal of Complex Systems in Social Sciences · doi:10.64739/quantrade.1942117
Bernal, J., Carrión-Bósquez, N., Vélez, W. A. Z., Peralta, M. A. C., Vidal-Alfaro, M., Willans, N., Marchena-Chanduvi, R., Luna, A. A. V., López-Pastén, I., & Llamo-Burga, M. J. (2026) · Foods · doi:10.3390/foods15132408
“…propensity to value the ecological attributes of products; perceive benefits associated with environmentally responsible choices; and exhibit a greater https://doi.org/10.3390/foods15132408 willingness to incur the economic, practical, or behavioral costs that such decisions may require [26,27].”
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Price affordability as a factor in the effectiveness of eco-branding of FMCG enterprises
SIAZIN, S. (2026) · Scientific Notes of Lviv University of Business and Law · doi:10.66556/2663-0117.50.siazin-s
Tran, T.-T., Tang, M.-H., Cao, Q.-K., Nguyen, M.-L. D., & Tran, T.-V. N. (2026) · SN Business & Economics · doi:10.1007/s43546-026-01313-3
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Campos, V. R., Perea, A. J. L., Ríos, N., & Achata, J. (2026) · Forests · doi:10.3390/f17080946
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The Energy System Ontology: A conceptual framework for energy transition research
Nicola, A. D., Patriarca, T., Fresilli, B., Leonardi, N., Wagner, A., Striebing, C., Diaz-Chavez, R. A., Evans, Y., Pecoraro, F., Luzi, D., et al. (2026) · Renewable and Sustainable Energy Reviews · doi:10.1016/j.rser.2026.117538
Chen, W.-T., Meng, S.-R., Pervaiz, A., Troise, C., & Bresciani, S. (2026) · The Journal of Environment & Development · doi:10.1177/10704965261491989
Determinants of students’ willingness to pay for sustainability in Bangladesh
Imran, S. A., Mahbub, S. B., & Weerasinghe, C. K. (2026) · SN Social Sciences · doi:10.1007/s43545-026-01825-7
Consumer Acceptance and Sustainable Mobility
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Drivers of seniors’ natural burial intentions for sustainable urban land management
Wang, E., Lin, H.-C., & Wang, M.-Y. (2026) · Frontiers in Sustainability · doi:10.3389/frsus.2026.1858074
- Authors
- García-Salirrosas, E. E., Escobar-Farfán, M., Gómez-Bayona, L., Moreno-López, G., Valencia-Arias, A., & Gallardo-Canales, R.
- Affiliations
- Universidad Autónoma del Perú (PE)
- Universidad de San Buenaventura (CO)
- Universidad de Santiago de Chile (CL)
- Corresponding author
- García-Salirrosas, Elizabeth Emperatriz
- ORCID
- Venue
- Frontiers in Psychology
- Publisher
- Frontiers Media SA
- Published
- 2024-01-05
- Volume
- 14
- Pages
- 1282383-1282383
- ISSN
- 1664-1078 (ISSN-L)
- PMC
- PMC10811795
- OpenAlex
- W4390611533
- Cited by
- 94
- References
- 105
- Citations by year
- 2026: 36 · 2025: 40 · 2024: 18
- FWCI
- 43.25
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Frontiers in Psychology (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (submittedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- environmental awareness, willingness to pay, green products, theory of planned behavior, consumer attitudes, perceived behavioral control, social norms, pro-environmental behavior, Peruvian consumers, environmental policy
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