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Humans versus AI: whether and why we prefer human-created compared to AI-created artwork
Open accessAbstract
With the recent proliferation of advanced artificial intelligence (AI) models capable of mimicking human artworks, AI creations might soon replace products of human creativity, although skeptics argue that this outcome is unlikely. One possible reason this may be unlikely is that, independent of the physical properties of art, we place great value on the imbuement of the human experience in art. An interesting question, then, is whether and why people might prefer human-compared to AI-created artworks. To explore these questions, we manipulated the purported creator of pieces of art by randomly assigning a “Human-created” or “AI-created” label to paintings actually created by AI, and then assessed participants’ judgements of the artworks across four rating criteria (Liking, Beauty, Profundity, and Worth). Study 1 found increased positive judgements for human- compared to AI-labelled art across all criteria. Study 2 aimed to replicate and extend Study 1 with additional ratings (Emotion, Story, Meaningful, Effort, and Time to create) intended to elucidate why people more-positively appraise Human-labelled artworks. The main findings from Study 1 were replicated, with narrativity (Story) and perceived effort behind artworks (Effort) moderating the label effects (“Human-created” vs. “AI-created”), but only for the sensory-level judgements (Liking, Beauty). Positive personal attitudes toward AI moderated label effects for more-communicative judgements (Profundity, Worth). These studies demonstrate that people tend to be negatively biased against AI-created artworks relative to purportedly human-created artwork, and suggest that knowledge of human engagement in the artistic process contributes positively to appraisals of art.
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“Following Bellaiche (2023), the Aesthetic Judgment Scale was used to evaluate participants’ aesthetic judgments across four dimensions: liking, beauty, profundity and worth.”
InfluentialSeeger, F., Wessel, M., & Lehrer, C. (2026) · Electronic Markets · doi:10.1007/s12525-026-00883-2 · Cited by 7
Henrickson, L. (2024) · Poetics Today · doi:10.1215/03335372-11092924 · Cited by 3
The Nature Technology Political Spectrum
Steyn, B. (2025) · Philosophy & Technology · doi:10.1007/s13347-025-00852-1 · Cited by 3
Battisti, D. (2025) · The American Journal of Bioethics · doi:10.1080/15265161.2024.2441761 · Cited by 3
“Moreover, in the specific art domain, a study demonstrated that people prefer labeled human-created art over AI-created art, particularly when it is perceived as conveying deeper meanings (Bellaiche et al. 2023).”
Importance of Human Judgment in Artificial Intelligence: A Panoramic Overview
Bahadure, N. B., Khomane, R. B., Shafaq, Pathan, S., Sharma, A., & Satokar, P. (2025) · Advances in Science, Technology & Innovation/Advances in science, technology & innovation · doi:10.1007/978-3-031-72747-4_34 · Cited by 3
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods
Wieczerzycki, M. (2025) · Journal of Consumer Behaviour · doi:10.1002/cb.2509 · Cited by 2
Den samtida receptionen och värderingen av AI-genererad litteratur i sverige
Helsing, D., Forslid, T., & Ohlsson, A. (2025) · Tidskrift för litteraturvetenskap · doi:10.54797/tfl.v55i1.55919 · Cited by 3
Ortega, J. H. J. C. (2025) · IEEE Control and System Graduate Research Colloquium (ICSGRC) · doi:10.1109/icsgrc65918.2025.11159801 · Cited by 2
“In recent developments, core marketing activities such as segment targeting, content customization, and customer interaction have been redefined by AI’s capacity to process complex data sets and anticipate user behavior patterns [2][3].”
Ortega, J. H. J. C. (2025) · IEEE Control and System Graduate Research Colloquium (ICSGRC) · doi:10.1109/icsgrc65918.2025.11159803 · Cited by 2
An eye for AI: quantitative insights into viewer ability to identify AI-generated artworks
Cunningham, J. (2025) · Journal of Information Communication and Ethics in Society · doi:10.1108/jices-05-2025-0105 · Cited by 2
Beyond the Responsibility Gap: Distributed Non-anthropocentric Responsibility in the AI Era
Noh, H. (2025) · Topoi · doi:10.1007/s11245-025-10302-4 · Cited by 5
Luokuan, Z., & Zhang, H. (2025) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2025.2580546 · Cited by 3
“While AI can imitate esthetic qualities, it will struggle to replicate the deeper emotional and narrative elements provided by human creativity, which consumers value highly in art products (Bellaiche et al., 2023).”
Ortega, J. H. J. (2026) · Smart innovation, systems and technologies · doi:10.1007/978-981-95-1357-4_11 · Cited by 2
Rehman, S. U., & Fareed, M. (2025) · Contemporary Economics · doi:10.5709/ce.1897-9254.576 · Cited by 3
Is there a “mind” behind the music? Attributing music to AI can suppress narrative meaning-making
Wu, S., & Holmes, K. J. (2026) · Cognitive Research Principles and Implications · doi:10.1186/s41235-026-00715-z · Cited by 2
“This may explain why AI-generated art is often evaluated less favorably than human works (Bellaiche et al., 2023; Shank et al., 2023), even when nearly indistinguishable from them (Chamberlain et al., 2018; Hong et al., 2022).”
Mechanism of public behavioral intention to use generative AI for folk story image co-creation
Kong, X., Liu, Y., Shi, Y., Xu, J., & Liu, M. (2026) · npj Heritage Science · doi:10.1038/s40494-025-02285-7 · Cited by 3
Metadata
- Authors
- Bellaiche, L., Shahi, R., Turpin, M. H., Ragnhildstveit, A., Sprockett, S., Barr, N., Christensen, A., & Seli, P.
- Affiliations
- Duke University (US)
- University of Waterloo (CA)
- University of Cambridge (GB)
- California College of the Arts (US)
- Sheridan College (US)
- Vanderbilt University (US)
- Corresponding author
- Bellaiche, Lucas
- ORCID
- Venue
- Cognitive Research: Principles and Implications
- Published
- 2023-07-04
- Volume
- 8
- Issue
- 1
- Pages
- 42-42
- ISSN
- 2365-7464 (ISSN-L)
- PMC
- PMC10319694
- OpenAlex
- W4383058345
- Cited by
- 233
- References
- 83
- Citations by year
- 2026: 82 · 2025: 98 · 2024: 48 · 2023: 4
- FWCI
- 34.66
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- Cognitive Research Principles and Implications (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Apollo (University of Cambridge) (submittedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- SOURCE Sheridan's Institutional Repository (Sheridan College) (submittedVersion, cc-by)
- Funders
- National Science Foundation
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Art, Technology, and Culture
- Physical Sciences › Computer Science › Computer Graphics and Computer-Aided Design › Digital Media and Visual Art
- Keywords
- AI-generated art, art evaluation, aesthetic judgment, narrativity, perceived effort, attitudes toward AI
- MeSH terms
- Artificial Intelligence, Beauty, Emotions, Humans, Judgment, Paintings
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