The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
The Role of Narratives in Consumer Information Processing
Abstract
Participants estimated the attractiveness of vacations described in 2 travel brochures. The information about 1 vacation was conveyed in a narrative that described the sequence of events that would occur. In contrast, information about the other vacation was conveyed in an ostensibly unorganized list. Vacations were generally evaluated more favorably when they were described in a narrative than when their features were simply listed. Moreover, this difference increased when (a) negative features of the vacations were mentioned, (b) pictures accompanied the text information, or (c) recipients were encouraged to imagine themselves having the experiences described. Although narrative forms of information elicited more extreme affective reactions than list forms, this did not account for the difference in their effectiveness. Rather, the advantage of narratives was attributed to (a) their structural similarity to information acquired through daily life experiences and (b) the use of a holistic—as opposed to a piecemeal—strategy for computing judgments.
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Cites
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Cited by
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Woodside, A. G., Sood, S., & Miller, K. E. (2008) · Psychology & Marketing · doi:10.1002/mar.20203 · Cited by 641
Narrative and Persuasion in Fashion Advertising
Phillips, B. J., & McQuarrie, E. F. (2010) · Journal of Consumer Research · doi:10.1086/653087 · Cited by 350
Volo, S. (2010) · Journal of Vacation Marketing · doi:10.1177/1356766710380884 · Cited by 271
Perceived Realism: Dimensions and Roles in Narrative Persuasion
Cho, H., Shen, L., & Wilson, K. (2014) · Communication Research · doi:10.1177/0093650212450585 · Cited by 244
Conviction Narrative Theory: A theory of choice under radical uncertainty
Johnson, S. G. B., Bilovich, A., & Tuckett, D. (2023) · Behavioral and Brain Sciences · doi:10.1017/s0140525x22001157 · Cited by 131
Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
Sun, Y., Chen, J., & Sundar, S. S. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114403 · Cited by 115
Processing promotional travel narratives
Rozier-Rich, S., & Santos, C. A. (2011) · Tourism Management · doi:10.1016/j.tourman.2010.03.009 · Cited by 37
Kim, J., Kim, J. H., (Sam) Kim, S., Koo, C., & Chung, N. (2025) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2025.104239 · Cited by 22
Metadata
- Authors
- Adaval, R., & Wyer, R. S.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 1998-01
- Volume
- 7
- Issue
- 3
- Pages
- 207-245
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2068516786
- Cited by
- 459
- References
- 7
- FWCI
- 27.09
- Type
- journal article
- Language
- en
- Open access
- closed
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