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Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age

Kiousis, Spiro·2001·Mass Communication and Society
DOI 10.1207/s15327825mcs0404_4
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Abstract

This article explores perceptions of news credibility for television, newspapers, and online news. A survey was administered to a randomly selected sample of residents in Austin, Texas, to assess people's attitudes toward these 3 media channels. Contingent factors that might influence news credibility perceptions, such as media use and interpersonal discussion of news, were incorporated into the analysis. Findings suggest that people are generally skeptical of news emanating from all 3 media channels but do rate newspapers with the highest credibility, followed by online news and television news, respectively. Furthermore, opinions about news credibility seem to be correlated across media outlets. The data also show a moderate negative linkage between interpersonal discussion of news and perceptions of media credibility for television news but not for newspapers. When controlling for basic demographics, a positive correlation was found between interpersonal communication and online news credibility. Finally, a marginal association was noted between media use and public perceptions of credibility across all 3 media channels.

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Cited by

Metadata

Authors
Kiousis, S.
Venue
Mass Communication and Society
Publisher
Informa UK Limited
Published
2001-11
Volume
4
Issue
4
Pages
381-403
ISSN
  • 1520-5436 (ISSN-L)
  • 1532-7825
DOI
10.1207/s15327825mcs0404_4
OpenAlex
W2073375484
Cited by
708
References
2
FWCI
21.13
Type
journal article
Language
en
Open access
closed

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