Cited by 3,606Survey Sampling and Estimation TechniquesCensus and Population EstimationSurvey Methodology and Nonresponse

Snowball Sampling

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Goodman, Leo A.·1961·The Annals of Mathematical Statistics

Abstract

An $s$ stage $k$ name snowball sampling procedure is defined as follows: A random sample of individuals is drawn from a given finite population. (The kind of random sample will be discussed later in this section.) Each individual in the sample is asked to name $k$ different individuals in the population, where $k$ is a specified integer; for example, each individual may be asked to name his "$k$ best friends," or the "$k$ individuals with whom he most frequently associates," or the "$k$ individuals whose opinions he most frequently seeks," etc. (For the sake of simplicity, we assume throughout that an individual cannot include himself in his list of $k$ individuals.) The individuals who were not in the random sample but were named by individuals in it form the first stage. Each of the individuals in the first stage is then asked to name $k$ different individuals. (We assume that the question asked of the individuals in the random sample and of those in each stage is the same and that $k$ is the same.) The individuals who were not in the random sample nor in the first stage but were named by individuals who were in the first stage form the second stage. Each of the individuals in the second stage is then asked to name $k$ different individuals. The individuals who were not in the random sample nor in the first or second stages but were named by individuals who were in the second stage form the third stage. Each of the individuals in the third stage is then asked to name $k$ different individuals. This procedure is continued until each of the individuals in the $s$th stage has been asked to name $k$ different individuals. The data obtained using an $s$ stage $k$ name snowball sampling procedure can be utilized to make statistical inferences about various aspects of the relationships present in the population. The relationships present, in the hypothetical situation where each individual in the population is asked to name $k$ different individuals, can be described by a matrix with rows and columns corresponding to the members of the population, rows for the individuals naming and columns for the individuals named, where the entry $\theta_{ij}$ in the $i$th row and $j$th column is 1 if the $i$th individual in the population includes the $j$th individual among the $k$ individuals he would name, and it is 0 otherwise. While the matrix of the $\theta$'s cannot be known in general unless every individual in the population is interviewed (i.e., asked to name $k$ different individuals), it will be possible to make statistical inferences about various aspects of this matrix from the data obtained using an $s$ stage $k$ name snowball sampling procedure. For example, when $s = k = 1$, the number, $M_{11}$, of mutual relationships present in the population (i.e., the number of values $i$ with $\theta_{ij} = \theta_{ji} = 1$ for some value of $j > i$) can be estimated. The methods of statistical inference applied to the data obtained from an $s$ stage $k$ name snowball sample will of course depend on the kind of random sample drawn as the initial step. In most of the present paper, we shall suppose that a random sample (i.e., the "zero stage" in snowball sample) is drawn so that the probability, $p$, that a given individual in the population will be in the sample is independent of whether a different given individual has appeared. This kind of sampling has been called binomial sampling; the specified value of $p$ (assumed known) has been called the sampling fraction [4]. This sampling scheme might also be described by saying that a given individual is included in the sample just when a coin, which has a probability $p$ of "heads," comes up "heads," where the tosses of the coin from individual to individual are independent. (To each individual there corresponds an independent Bernoulli trial determining whether he will or will not be included in the sample.) This sampling scheme differs in some respects from the more usual models where the sample size is fixed in advance or where the ratio of the sample size to the population size (i.e., the sample size-population size ratio) is fixed. For binomial sampling, this ratio is a random variable whose expected value is $p$. (The variance of this ratio approaches zero as the population becomes infinite.) In some situations (where, for example, the variance of this ratio is near zero), mathematical results obtained for binomial sampling are sometimes quite similar to results obtained using some of the more usual sampling models (see [4], [7]; compare the variance formulas in [3] and [5]); in such cases it will often not make much difference, from a practical point of view, which sampling model is utilized. (In Section 6 of the present paper some results for snowball sampling based on an initial sample of the more usual kind are obtained and compared with results presented in the earlier sections of this paper obtained for snowball sampling based on an initial binomial sample.) Fo

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  • The review used chain-referral sampling from 20 core articles until saturation was reached.

    “These 20 core articles (Appendix II) served as “seeds” for a chain-referral sampling approach (Figure 1), also known as snowball sampling (Biernacki & Waldorf, 1981;Goodman, 1961).”
  • Snowball sampling introduces potential selection bias and may limit the representativeness of participants' perspectives.

    “although snowball sampling facilitated access to professional screenwriters, it introduces potential selection bias and may limit the representativeness of participants' perspectives [21].”

    From How Do Human Creators Embrace Human-AI Co-Creation? A Perspective on Human Agency of Screenwriters (2026) · cites this paper as [21]

    The Introduction (p. 1) defines snowball sampling, and the summary (p. 2) discusses an initial random sample and unbiased estimators. Neither those passages nor searches for selection bias and representativeness address whether participants’ perspectives may be unrepresentative. (LLM, conf=0.75)

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Research works printed but not linked: 8

  1. [1][1] DAvID BLAackwELL, "Conditional expectation and unbiased sequential estimation," Ann. Math. Stat., Vol. 18 (1947), pp. 105–110. -
  2. [2][2] JAmEs S. CoLEmAN, "Relational analysis: The study of social organizations with survey methods,"Human Organization, Vol. 17 (1958–59), pp. 28–36. -
  3. [3][3] W. EDwARDs DEMING AND GERALD J. GLAssER, "On the problem of matching lists by samples," J. Amer. Stat. Assn., Vol. 54 (1959), pp. 403–415. -
  4. [4][4] LEo A. GoodmAN, "On the estimation of the number of classes in a population,"Ann. Math. Stat., Vol. 20 (1949), pp. 572–579. -
  5. [5][5] LEo A. GoodmAN, "On the analysis of samples from k lists,"Ann. Math. Stat., Vol. 23 (1952), pp. 632–639. -
  6. [6][6] J. L. HodGEs, JR. AND E. L. LEHmANN, "Some problems in minimax point estimation," Ann. Math. Stat., Vol. 21 (1950), pp. 182–197. -
  7. [7][7] FREDERIcK MosTELLER, "Questions and Answers,"Amer. Statistician, Vol. 3 (1949), No. 3, pp. 12-13. -
  8. [8][8] MartıN A. Trow, "Right wing radicalism and political intolerance: A study of support for McCarthy in a New England town," Ph.D. dissertation, Columbia University, 1957.

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Authors
Goodman, L. A.
Corresponding author
Goodman, Leo A.
Venue
The Annals of Mathematical Statistics
Published
1961-03
Volume
32
Issue
1
Pages
148-170
ISSN
0003-4851 (ISSN-L)
OpenAlex
W4241491750
Cited by
3,606
References
0
Citations by year
2026: 297 · 2025: 364 · 2024: 310 · 2023: 280 · 2022: 330 · 2021: 299 · 2020: 260 · 2019: 194 · 2018: 168 · 2017: 176 · 2016: 162 · 2015: 134 · 2014: 118 · 2013: 88 · 2012: 79
FWCI
0.00
Type
journal article
Language
en
Open access
Locations
  • The Annals of Mathematical Statistics (publishedVersion)
  • renati (submittedVersion, other-oa)
  • Project Euclid (Cornell University) (submittedVersion)
Topics
  • Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
  • Physical Sciences › Mathematics › Statistics and Probability › Census and Population Estimation
  • Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
Keywords
snowball sampling, social networks, network relationships, finite population, sampling design

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