The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study
Abstract
Although online retailers detail their privacy practices in online privacy policies, this information often remains invisible to consumers, who seldom make the effort to read and understand those policies. This paper reports on research undertaken to determine whether a more prominent display of privacy information will cause consumers to incorporate privacy considerations into their online purchasing decisions. We designed an experiment in which a shopping search engine interface clearly and compactly displays privacy policy information. When such information is made available, consumers tend to purchase from online retailers who better protect their privacy. In fact, our study indicates that when privacy information is made more salient and accessible, some consumers are willing to pay a premium to purchase from privacy protective websites. This result suggests that businesses may be able to leverage privacy protection as a selling point.
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Cites
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Self-citationInformation Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation
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Privacy and rationality in individual decision making
Acquisti, A., & Grossklags, J. (2005) · IEEE Security and Privacy Magazine · doi:10.1109/msp.2005.22 · Cited by 1,123
Self-citationAn Empirical Examination of the Concern for Information Privacy Instrument
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The Value of Privacy Assurance: An Exploratory Field Experiment1
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“For instance, consumers often consider trust seals to be a proxy for merchant quality (Riegelsberger et al ., 2005).”
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Cited by
Privacy and human behavior in the age of information
Acquisti, A., Brandimarte, L., & Loewenstein, G. (2015) · Science · doi:10.1126/science.aaa1465 · Cited by 1,879
Self-citationPrivacy in the Digital Age: a Review of Information Privacy Research in Information Systems1
Bélanger, F., & Crossler, R. E. (2011) · MIS Quarterly · doi:10.2307/41409971 · Cited by 1,339
Kokolakis, S. (2017) · Computers & Security · doi:10.1016/j.cose.2015.07.002 · Cited by 1,229
The role of data privacy in marketing
Martin, K. D., & Murphy, P. E. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0495-4 · Cited by 902
Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0541-x · Cited by 693
Metadata
- Authors
- Tsai, J. Y., Egelman, S., Cranor, L., & Acquisti, A.
- Venue
- Information Systems Research
- Published
- 2011-06
- Volume
- 22
- Issue
- 2
- Pages
- 254-268
- ISSN
- 1047-7047 (ISSN-L)
- 1526-5536
- OpenAlex
- W2125475233
- Cited by
- 855
- References
- 12
- FWCI
- 115.82
- Type
- journal article
- Language
- en
- Open access
- closed
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