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Cited by 855

The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.

The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study

Tsai, Janice Y., Egelman, Serge, Cranor, Lorrie, Acquisti, Alessandro·2011·Information Systems Research
DOI 10.1287/isre.1090.0260
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Abstract

Although online retailers detail their privacy practices in online privacy policies, this information often remains invisible to consumers, who seldom make the effort to read and understand those policies. This paper reports on research undertaken to determine whether a more prominent display of privacy information will cause consumers to incorporate privacy considerations into their online purchasing decisions. We designed an experiment in which a shopping search engine interface clearly and compactly displays privacy policy information. When such information is made available, consumers tend to purchase from online retailers who better protect their privacy. In fact, our study indicates that when privacy information is made more salient and accessible, some consumers are willing to pay a premium to purchase from privacy protective websites. This result suggests that businesses may be able to leverage privacy protection as a selling point.

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Metadata

Authors
Tsai, J. Y., Egelman, S., Cranor, L., & Acquisti, A.
Venue
Information Systems Research
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Published
2011-06
Volume
22
Issue
2
Pages
254-268
ISSN
  • 1047-7047 (ISSN-L)
  • 1526-5536
DOI
10.1287/isre.1090.0260
OpenAlex
W2125475233
Cited by
855
References
12
FWCI
115.82
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.