Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

Cited by (924)

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22. THE ROLE OF IN-STORE SLACK AND MENTAL BUDGETS IN SHOPPER MARKETING
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23. Further explanations for context effects: a perspective of ideal and reference points
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25. Asymmetric Impact of Reference Point Confidence on Consumer Evaluations
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26. EFFECTS OF LOSS AVERSION ON THE EVALUATION OF DECISION OUTCOMES
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27. Impact of Consumer Loss Aversion on Operations in the Context of Remanufacturing
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28. Markteingriffe und Verhaltensökonomik – Zur Psychologie der Rechtfertigung und Gestaltung staatlicher Interventionstätigkeit
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34. Sensibilidad de los consumidores a diversas técnicas de promoción de ventas en el proceso de selección de marca
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35. Reference Price in Online and Offline Channels
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42. Does Loss Aversion Exist? Experimental Evidence from Small Stakes Decisions Under Risk and Uncertainty
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43. Option framing and Markov chain: A descriptive approach in a state-space modeling of customer behavior
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44. Why do investors sell losers? How adaptation to losses affects future capitulation decisions
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46. Realization Utility with Adaptive Reference Points
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47. A Brand Choice Model Considering Consumers' Reference Price
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49. Beyond Reservation Prices: How External Opportunities Shape Willingness to Pay
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50. Reference Dependence, Loss Aversion and Residential Property Development Decisions
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51. An Intertemporal Preference with Risk and Loss Aversion
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52. Intertemporal Pricing via Nonparametric Estimation: Integrating Reference Effects and Consumer Heterogeneity
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59. Reference Dependence in Intertemporal Preference
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60. Essays in decision making under cognitive load
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61. Microeconomics and Prospect Theory: Effects of Risk Behavior onto Quality of Products Traded
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64. Designing Product List on E-tailing Websites: The Effect of Sorting on Consumer Decision
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65. Category and Inventory Management
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66. An experiment gauging affective responses to hypothetical price changes - extending 'prospect theory'
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68. Entrepreneurial decision-making under risk : prospect theory and dual-process theory.
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72. Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects
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73. A dynamic choice model of hybrid behavior in the attribute-space
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74. Effects of discount retraction on consumers' subsequent brand choice: Moderating role of discount size
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75. Network externalities, reference prices effects and the dynamic pricing model of digital product
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76. An experimental investigation of the impact of experience on loss aversion
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77. The Role of Reference Price in Gift Registry Fulfillment: Empirical and Experimental Evidence
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78. Investigating Behavioral Explanations for Asymmetric Price Competition
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80. EL CONSUMIDOR FRENTE AL EURO: EL EFECTO ILUSIÓN MONETARIA A MEDIO PLAZO
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82. Hybrid Consumption Paths in the Attribute Space: A Model and Application with Scanner Data
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84. The impact of consumer loss aversion on pricing
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90. Households' response to changes in the ethnic composition of neighbourhoods: Exploring reference- dependence and asymmetric preference structures
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