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Cognition and Renewal: Comparing CEO and Organizational Effects on Incumbent Adaptation to Technical Change
Abstract
We investigate the conditions under which managerial cognition affects the timing of incumbent entry into a radical new technological market. We address this question using a longitudinal study of communications technology firms entering the fiber-optics product market. Using a hazard rate model, we investigate the relevance of cognition based on the direction of CEO attention. We find that attention toward the emerging technology and the affected industry is associated with faster entry, and attention to existing technologies is associated with slower progress. Second, we assess the extent to which the effect of cognition is dependent upon the levels of relevant organizational factors and find that CEO attention to the emerging technology may amplify the effects of industry orientation. Managerial cognition is important in understanding organizational outcomes, and considering both the direction of cognition and its interaction with organizational factors provides a more nuanced view of entry behavior. These results contribute to the literatures on incumbent response to technical change and new product development by suggesting that context-specific managerial cognition has a separate and important influence on the degree and direction of strategic renewal. We argue that managerial cognition is therefore a dynamic managerial capability that can shape adaptation by established firms.
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“Moreover, fast-paced technological advancements provide late entrants with the possibility of using superior technology to design products that outperform those of early entrants (Eggers and Kaplan 2009).”
From Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets (2026) · cites this paper as Eggers and Kaplan 2009
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“Top managers are likely to shift their strategic focus when they acknowledge disruptive new technologies (Kaplan, 2008) or their potential implications for the affected industry (Eggers & Kaplan, 2009).”
Xue, J., Liu, J., Geng, Z., Yuan, H., & Chao, L. (2022) · Technovation · doi:10.1016/j.technovation.2022.102682 · Cited by 21
Joseph, J., Rhee, L., & Wilson, A. J. (2022) · Organization Science · doi:10.1287/orsc.2022.1618 · Cited by 23
Hou, D., Xiong, A., & Lin, C. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.978543 · Cited by 19
Middle Managers’ Cognitive Styles, Capacity for Change, and Organizational Performance
Sukoco, B. M., Adna, B. E., Musthofa, Z., Nasution, R. A., & Ratmawati, D. (2022) · SAGE Open · doi:10.1177/21582440221081132 · Cited by 19
“However, the study of the cognitive influence on OCC remains limited (Eggers & Kaplan, 2009) despite recent studies being conducted on the affective side by Huy and Zott (2018) and Netz et al. (2019).”
BackgroundHow firms accumulate knowledge to innovate – an empirical study of Vietnamese firms
Nguyen, D. Q. (2021) · Management Decision · doi:10.1108/md-11-2020-1546 · Cited by 19
In retrospect: The influence of chief executive officers’ historical relative pay on overconfidence
Zyung, J., & Shi, W. (2021) · Strategic Organization · doi:10.1177/14761270211004891 · Cited by 19
“…adopted this method to capture managers’ psychological attributes, such as entrepreneurial orientation (Cho and Hambrick, 2006), attention (Eggers and Kaplan, 2009), commitment to status quo (McClelland et al., 2010), temporal focus (Nadkarni and Chen, 2014), and regulatory focus…”
MethodQuality mental model convergence and business performance
Rust, R., Moorman, C., & van Beuningen, J. (2016) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2015.07.005 · Cited by 19
“Literature shows that these belief systems appear to both lead and lag various things such as strategy, dependi where the firm is in the change process (Eggers & Kaplan, 2009; Houston et al., 2001; Lam et al., 2010).”
BackgroundAttentional Control: Institutions, Management, Organizations, and Algorithms
Ocasio, W. C. (2024) · Journal of Management Inquiry · doi:10.1177/10564926241278520 · Cited by 26
“For example, Eggers and Kaplan (2009) show how CEO attention in fl uences the degree and direction to adaptation to technological opportunities and threats.”
Taking Charge as a Contextual Cue: How New CEO Regulatory Focus Influences Strategic Change
Andrus, J., Scoresby, R. B., Lee, J., Rainville, A., Smith, R. M., & Syed, I. (2023) · Journal of Management · doi:10.1177/01492063231206110 · Cited by 18
“Eggers and Kaplan (2009: 468) highlighted the “ dramatic impact on the style, length, and content of letters ” associated with changes in CEO, suggesting that this letter does indeed provide insights into CEO regulatory focus.”
Social media usage and entrepreneurial investment: An information-based view
Chen, J.-W., & Liu, L.-L. (2023) · Journal of business research · doi:10.1016/j.jbusres.2022.113423 · Cited by 18
Turner, K. D., Harris, M., Crook, T. R., & Ranft, A. L. (2021) · Management Decision · doi:10.1108/md-03-2020-0244 · Cited by 23
Strategic renewal in times of environmental scarcity
Humaidan, S. A., & Sabatier, V. (2017) · Journal of Organizational Change Management · doi:10.1108/jocm-09-2015-0161 · Cited by 22
The evolution of dominant logic: 40 years of strategic framing in the Finnish Broadcasting Company
Maijanen, P. (2015) · Journal of Media Business Studies · doi:10.1080/16522354.2015.1069482 · Cited by 15
“…importance for the whole organisation’s ability to renew itself and to sustain its competitiveness (e.g. Gioia & Chittipeddi, 1991; Tripsas & Gavetti, 2000; Kaplan, Murray, & Henderson, 2003; Eggers & Kaplan, 2009; Laamanen & Wallin, 2009; Marcel, Barr, & Duhaime, 2011; see review of Kaplan, 2011).”
BackgroundInfluentialReversing course: Competing technologies, mistakes, and renewal in flat panel displaysPreprint
Eggers, J. (2015) · SSRN Electronic Journal · doi:10.2139/ssrn.1628239 · Cited by 18
Self-citationTruce Breaking and Remaking: The CEO’s Role in Changing Organizational Routines
Kaplan, S. (2015) · Emerald Group Publishing Limited eBooks · doi:10.1108/s0742-332220150000032001 · Cited by 18
Self-citationMaijanen, P., & Jantunen, A. (2014) · The International Journal on Media Management · doi:10.1080/14241277.2014.982752 · Cited by 18
“…studies that shed light on how, for example, managerial (and organizational) cognition directs capability development (and vice versa; e.g., Agarwal & Helfat, 2009; Barr, Stimpert, & Huff, 1992; Eggers & Kaplan, 2009; Kaplan, 2008; Laamanen & Wallin, 2009; Tripsas, 2009; Tripsas & Gavetti, 2000).”
Malmi, T., Kolehmainen, K., & Granlund, M. (2022) · Contemporary Accounting Research · doi:10.1111/1911-3846.12849 · Cited by 19
“By now, empirical research has presented compelling evidence that managerial cognitions can signi fi cantly constrain the organizational capability to react to environmental change (Barr et al. 1992; Tripsas and Gavetti 2000; Gilbert 2005; Kaplan 2008; Eggers and Kaplan 2009; 4.”
BackgroundUncertainty, entrepreneurial orientation, and the pursuit of M&A: Managing the unpredictable
Simpson, J. J., & Sariol, M. (2022) · Journal of business research · doi:10.1016/j.jbusres.2022.01.006 · Cited by 17
Krishnakumar, S., Kishore, R., & Suresh, N. (2022) · Production and operations management · doi:10.1111/poms.13664 · Cited by 17
“…to the former using prior knowledge and routines but also to the latter by enhancing such prior knowledge through searching for new information and understanding data patterns of unfolding events and customer trends (Eggers & Kaplan, 2009; Li et al., 2013; Ocasio, 2011; Shepherd et al., 2017).”
BackgroundInfluentialResource Reconfiguration During Technological Change
Chaturvedi, T., & Prescott, J. (2021) · Strategy Science · doi:10.1287/stsc.2021.0151 · Cited by 17
Studying the Incubation of a New Product Market Through Realized and Alternative Histories
Engler, D., Cattani, G., & Porac, J. (2020) · Strategy Science · doi:10.1287/stsc.2020.0102 · Cited by 20
Kwee, Z., den Bosch, F. V., & Volberda, H. (2011) · Journal of Management Studies · doi:10.1111/j.1467-6486.2010.00961.x · Cited by 17
Routine Rigidity and Environmental Sustainability: Why Rational Innovations are Regularly Ignored
Dooley, K. (2017) · Business Strategy and the Environment · doi:10.1002/bse.1984 · Cited by 22
Zheng, X.-Y., Wang, F.-S., Liu, S., Wang, H.-M., & Zhang, D.-C. (2023) · Chinese Management Studies · doi:10.1108/cms-12-2022-0477 · Cited by 16
Does More CEO Ambivalence Lead to Higher Organizational Ambidexterity? A Paradoxical Perspective
Bao, Y., Yuan, W.-L., Bao, Y.-J., & Olson, B. (2022) · IEEE transactions on engineering management · doi:10.1109/tem.2020.3011061 · Cited by 16
“Managerial attention to and interpretation of the events, in turn, shape the strategic actions of firms [2], [21], [38], [42].”
Background(2021) · Strategic Organization · doi:10.1177/1476127020985095 · Cited by 16
“The ABV has generated influential research in a wide variety of topic areas including, but not limited to, institutional change (Nigam and Ocasio, 2010; Ocasio and Radoynovska, 2016), top-management teams (Cho and Hambrick, 2006), multinational strategy (Bouquet and Birkinshaw, 2008), routinization and decisionmaking…”
BackgroundSME managers’ causal beliefs on HRM as success factor of the firm
Viitala, R., Vesalainen, J., & Uotila, T.-P. (2020) · Journal of Small Business Management · doi:10.1080/00472778.2020.1758528 · Cited by 16
The influence of entrepreneurial team’s cognitive adaptability on its risk decision making
Wang, G.-H., Li, X., Zhou, J.-L., & Lan, S.-L. (2019) · Industrial management & data systems · doi:10.1108/imds-03-2019-0178 · Cited by 16
The Contingent Effect of Patriotic Rhetoric on Firm Performance
Mohr, A. T., & Schumacher, C. (2019) · Strategy Science · doi:10.1287/stsc.2019.0085 · Cited by 19
Do empowered employees absorb knowledge?
Siachou, E., & Gkorezis, P. (2013) · Management Research Review · doi:10.1108/mrr-07-2012-0166 · Cited by 18
Taking “strategy-as-practice” across the Atlantic
Jarzabkowski, P. A., & Kaplan, S. (2010) · Advances in strategic management · doi:10.1108/s0742-3322(2010)0000027006 · Cited by 25
Self-citationHou, E., Zhang, T., Yin, X., Chen, J., & Ding, Y. X. (2024) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2024.142570 · Cited by 16
Dynamic managerial capabilities and sustainable market competencies: role of organisational climate
Mehta, A., & Ali, S. A. (2021) · International Journal of Ethics and Systems · doi:10.1108/ijoes-07-2020-0121 · Cited by 15
Emotional foundations of capability development: an exploration in the SME context
Kars-Unluoglu, S., & Kevill, A. (2021) · Journal of Management & Organization · doi:10.1017/jmo.2020.38 · Cited by 15
“Microfoundations research has so far revealed that management cognition can be an important source of capability development (Eggers & Kaplan, 2009; Gavetti, 2005).”
BackgroundPhadnis, S. S., & Darkow, I. (2021) · Futures & Foresight Science · doi:10.1002/ffo2.62 · Cited by 18
Metadata
- Authors
- Eggers, J. P., & Kaplan, S.
- Affiliations
- New York University (US)
- University of Pennsylvania (US)
- Venue
- Organization Science
- Published
- 2009-04
- Volume
- 20
- Issue
- 2
- Pages
- 461-477
- ISSN
- 1047-7039 (ISSN-L)
- 1526-5455
- OpenAlex
- W2141155750
- Cited by
- 774
- References
- 0
- Citations by year
- 2026: 78 · 2025: 86 · 2024: 62 · 2023: 55 · 2022: 68 · 2021: 63 · 2020: 60 · 2019: 46 · 2018: 30 · 2017: 36 · 2016: 34 · 2015: 45 · 2014: 35 · 2013: 22 · 2012: 23
- FWCI
- 30.46
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Organization Science (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Organizational Management and Leadership
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Keywords
- managerial cognition, incumbent firms, technological change, market entry timing, industry orientation, strategic renewal, new product development, management skills
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