Are beliefs elicited biased by question order? A theory of planned behaviour belief elicitation study about walking in the UK general population
Abstract
Objectives. To elicit salient beliefs about walking for an average of 30 minutes per day, with the aims of investigating whether the order of Theory of Planned Behaviour (TPB) belief elicitation questions affects the number and types of beliefs elicited and whether affective and instrumental questions elicit different beliefs. Design. A 3 × 2×2 × 2 mixed factorial design was employed, with order of behavioural, normative and control questions, and affective and instrumental questions as between‐subjects variables, and affective/instrumental and positive/negative questions as within‐subjects variables. Method. Quota sampling with regards to age and gender ( N = 180) was employed to obtain a sample that was broadly representative of the adult general population. Results. The order in which behavioural, normative and control beliefs were asked had little impact on the number or type of beliefs elicited. The affective/instrumental attitude distinction was supported. Few differences were apparent between older and younger respondents and between men and women. Conclusion. TPB belief elicitation studies are not biased by order effects. Interventions to promote walking should consider targeting affective beliefs, e.g. stress relief, in addition to beliefs about health, which is the traditional focus of health campaigns. Given the similarities in beliefs across demographic groups, ‘one size fits all’ interventions to promote walking are appropriate.
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Beliefs elicitation is the preferred method for contextualizing theories of behavior to a specific setting, population, and behavior.
“The process is called beliefs elicitation [42, 142-145], and it is the preferred method for contextualizing theories of behavior to a specific setting (health care), with a new population (clinicians), and a new behavior of interest (health IT use) [102].”
From The Technology Acceptance Model: Its past and its future in health care (2010) · cites this paper as [143]
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- Authors
- Darker, C. D., French, D. P., Longdon, S., Morris, K., & Eves, F. F.
- Affiliations
- University of Birmingham (GB)
- Corresponding author
- Darker, Catherine D.
- Venue
- British Journal of Health Psychology
- Publisher
- Wiley
- Published
- 2007-02
- Volume
- 12
- Issue
- 1
- Pages
- 93-110
- ISSN
- 1359-107X (ISSN-L)
- 2044-8287
- OpenAlex
- W2095376984
- Cited by
- 39
- References
- 50
- Citations by year
- 2023: 3 · 2022: 1 · 2021: 3 · 2020: 1 · 2019: 1 · 2018: 4 · 2017: 1 · 2015: 2 · 2014: 3 · 2013: 5 · 2012: 2
- FWCI
- 5.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Journal of Health Psychology (publishedVersion)
- PubMed (publishedVersion)
- Research Explorer (The University of Manchester) (publishedVersion)
- University of Birmingham Research Portal (University of Birmingham) (submittedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Health Sciences › Medicine › Physiology › Physical Activity and Health
- Keywords
- theory of planned behavior, belief elicitation, question order effects, walking behavior, affective beliefs, normative beliefs, control beliefs, physical activity promotion, stress reduction, general population
- MeSH terms
- Adolescent, Adult, Affect, Aged, Attitude, Culture, Demography, Female, United Kingdom, Humans, Male, Middle Aged, Population Surveillance, Psychological Theory, Surveys and Questionnaires, Social Behavior, Walking
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