The DOI matches its Crossref record; 20 of the 20 references it cites were found in a registry or an index.
Augmented reality smart glasses: an investigation of technology acceptance drivers
Abstract
Microsoft Hololens and Google Glass (Project Aura) are two examples of a new stream of wearable technology devices called Augmented Reality Smart Glasses that might substantially influence media usage in the near future. In this study, the authors draw upon prior technology acceptance research and propose an exploratory model of antecedents to smart glasses adoption. An empirical study reveals the importance of various drivers such as functional benefits, ease of use, individual difference variables, brand attitudes, and social norms. Although smart glasses are worn in a similar manner to fashion accessories and capture various personal information, self-presentation benefits and potential privacy concerns seem less likely to influence smart glasses adoption. The findings provide pre-market knowledge about smart glasses that can help scholars and managers understand this new technology.
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Cites
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“For example, TAM2, TAM3, and UTAUT all incorporate ‘image’ as a factor.”
BackgroundInfluentialDiffusion of Innovations in Service Organizations: Systematic Review and Recommendations
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“In the context of TAM, social norms describe the degree to which a person thinks that his or her important peers expect him or her to use a particular technology (Fishbein and Ajzen, 1975; Venkatesh and Davis, 2000; Davis et al., 1992).”
BackgroundInfluentialSocial Influence: Compliance and Conformity
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Cited by
Rese, A., Baier, D., Geyer-Schulz, A., & Schreiber, S. (2017) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2016.10.010 · Cited by 470
Effects of virtual reality on theme park visitors' experience and behaviors: A presence perspective
Wei, W., Qi, R., & Zhang, L. (2019) · Tourism Management · doi:10.1016/j.tourman.2018.10.024 · Cited by 406
Value of augmented reality at cultural heritage sites: A stakeholder approach
tom Dieck, M. C., & Jung, T. H. (2017) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2017.03.002 · Cited by 355
Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
Rauschnabel, P. A., He, J., & Ro, Y. K. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.08.008 · Cited by 344
Self-citationTrunfio, M., Lucia, M. D., Campana, S., & Magnelli, A. (2022) · Journal of Heritage Tourism · doi:10.1080/1743873x.2020.1850742 · Cited by 321
Metadata
- Authors
- Rauschnabel, P. A., & Ro, Y. K.
- Venue
- International Journal of Technology Marketing
- Publisher
- Inderscience Publishers
- Published
- 2016
- Volume
- 11
- Issue
- 2
- Pages
- 123
- ISSN
- 1741-878X (ISSN-L)
- 1741-8798
- OpenAlex
- W2326526368
- Cited by
- 302
- References
- 20
- FWCI
- 49.94
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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