The DOI matches its Crossref record; 21 of the 21 references it cites were found in a registry or an index.
Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
Open accessAbstract
Extant research confirms the importance of value cocreation through customer participation (CP), but relatively little is known about whether and how it creates an enjoyable experience for customers and service employees and the consequential outcomes of this positive affective experience. This study applies the concept of flow as an overarching framework and draws theoretical support from social cognitive theory, particularly its extension (i.e., the conceptual model of relational efficacy beliefs), to examine how customers and employees derive enjoyment from CP conditional on their perceived efficacy of themselves (self-efficacy [SE]) and their partners (other-efficacy [OE]) in financial services. Empirical results from 223 client–financial adviser dyads confirm that participation enjoyment, in addition to economic and relational values, mediates the impact of CP on participants’ satisfaction evaluations, with SE positively moderating CP's impact on participation enjoyment. The synergistic effect of SE and OE on participation enjoyment also differs for clients versus financial advisers: Even incongruent levels of SE and OE can enhance participation enjoyment as long as they help validate role expectations of the respective participants.
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Brill, T. M., Munoz, L., & Miller, R. J. (2019) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1687571 · Cited by 291
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Dong, B., & Sivakumar, K. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0524-y · Cited by 265
AI-chatbots on the services frontline addressing the challenges and opportunities of agency
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Self-efficacy as an antecedent of cognition and affect in technology acceptance
Kulviwat, S., C. Bruner II, G., & P. Neelankavil, J. (2014) · Journal of Consumer Marketing · doi:10.1108/jcm-10-2013-0727 · Cited by 144
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Metadata
- Authors
- Yim, C. K. (., Chan, K. W., & Lam, S. S. K.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2012-11
- Volume
- 76
- Issue
- 6
- Pages
- 121-140
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2110134801
- Cited by
- 326
- References
- 21
- FWCI
- 37.48
- Type
- journal article
- Language
- en
- Open access
- green
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