Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 2,624

The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.

Building Brand Community

McAlexander, James H., Schouten, John W., Koenig, Harold F.·2002·Journal of Marketing
DOI 10.1509/jmkg.66.1.38.18451
Open this paper in CoChat — free account

Abstract

A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insights that differ from prior research in four important ways: First, it expands the definition of a brand community to entities and relationships neglected by previous research. Second, it treats vital characteristics of brand communities, such as geotemporal concentrations and the richness of social context, as dynamic rather than static phenomena. Third, it demonstrates that marketers can strengthen brand communities by facilitating shared customer experiences in ways that alter those dynamic characteristics. Fourth, it yields a new and richer conceptualization of customer loyalty as integration in a brand community.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1509/jmkg.66.1.38.18451

Cites

12 of 12 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Research works printed but not linked: 59

  1. Aaker David A., 1996, Building Strong Brands.
  2. 10.1177/002224379703400304 · DOI
  3. 10.1086/209331 · DOI · Paper page
  4. Berry Leonard L., 1983, Emerging Perspectives on Services Marketing, 25
  5. 10.1177/009207039502300402 · DOI · Paper page
  6. 10.1177/002224299505900404 · DOI · Paper page
  7. Boorstin Daniel J., 1974, The Americans: The Democratic Experience.
  8. 10.1177/002224299706100106 · DOI · Paper page
  9. 10.1086/209330 · DOI · Paper page
  10. Cohen Jacob, 1983, Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences
  11. Cook Thomas D., 1979, Quasi-Experimentation.
  12. Cornwell T. Bettina, 1990, Advances in Consumer Research, 17, 375
  13. Deighton John, 1996, Harvard Business Review, 74, 151
  14. 10.4135/9781452243672 · DOI
  15. 10.1177/002224299706100203 · DOI · Paper page
  16. Dowling Grahame R., 1997, Sloan Management Review, 38, 71
  17. Duffy Daintry, 1999, CIO, 76
  18. Ehrenberg Andrew, 1988, Repeat-Buying
  19. Fischer Eileen, 1996, Advances in Consumer Research, 23, 178
  20. Fournier Susan, 1998, Harvard Business Review, 76, 42
  21. Gainer Brenda, 1991, Advances in Consumer Research, 18, 597
  22. Gardner Burleigh B., 1955, Harvard Business Review, 69, 33
  23. 10.1177/002224378802500207 · DOI · Paper page
  24. Granitz Neil A., 1996, Advances in Consumer Research, 23, 161
  25. 10.1177/002224296703100405 · DOI · Paper page
  26. 10.1509/jmkg.64.3.34.18030 · DOI
  27. 10.1177/002224299505900107 · DOI
  28. 10.1086/208906 · DOI · Paper page
  29. 10.1086/209431 · DOI
  30. 10.1086/209523 · DOI
  31. Jacoby Jacob, 1978, Brand Loyalty Measurement and Management.
  32. Jöreskog Karl G., 1993, LISREL 8.
  33. Jöreskog Karl G., 1993, LISREL 8 User's Reference Guide.
  34. Judge George G., 1985, The Theory and Practice of Econometrics
  35. 10.1177/002224299505900101 · DOI · Paper page
  36. Kozinets Robert, 1997, Advances in Consumer Research, 24, 475
  37. Levene H., 1960, Contributions to Probability and Statistics, 278
  38. 10.1177/002224298104500304 · DOI
  39. 10.1177/0265407585021001 · DOI
  40. 10.1146/annurev.ps.38.020187.001503 · DOI · Paper page
  41. McAlexander James H., 1998, Servicescapes: The Concept of Place in Contemporary Markets, 377
  42. 10.1016/0022-4359(93)90009-8 · DOI
  43. Moore Eric G., 1996, Advances in Consumer Research, 23, 161
  44. Muniz Albert, 1996, Advances in Consumer Research, 23, 265
  45. O'Guinn Thomas, 1991, Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey, 102
  46. Olsen Barbara, 1993, Advances in Consumer Research, 20, 575
  47. Olsen Barbara, 1995, Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, 245
  48. Peppers Don, 1993, The One-to-One Future: Building Relationships One Customer at a Time.
  49. 10.4324/9780203380260_chapter_12 · DOI
  50. 10.1177/002224299906300405 · DOI · Paper page
  51. Reicheld Frederick F., 1990, Harvard Business Review, 68, 105
  52. 10.1086/209434 · DOI
  53. 10.1086/208956 · DOI · Paper page
  54. 10.4135/9781412986144 · DOI · Paper page
  55. Tambyah Siok Kuan, 1996, Advances in Consumer Research, 23, 172
  56. 10.1086/209134 · DOI
  57. 10.1177/002224299205600402 · DOI · Paper page
  58. White Kenneth J., 1997, SHAZAM for Windows Version 8.0.
  59. 10.1177/002224296102500510 · DOI

Cited by

See all 2,624

Metadata

Authors
McAlexander, J. H., Schouten, J. W., & Koenig, H. F.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2002-01
Volume
66
Issue
1
Pages
38-54
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.66.1.38.18451
OpenAlex
W2117356399
Cited by
2,624
References
12
FWCI
140.43
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.