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The Social Influence of Brand Community: Evidence from European Car Clubs
Abstract
The authors develop and estimate a conceptual model of how different aspects of customers’ relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance. They examine the moderating effects of customers’ brand knowledge and the brand community's size and test their hypotheses by estimating a structural equation model with survey data from a sample of European car club members.
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Cited by
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
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Metadata
- Authors
- Algesheimer, R., Dholakia, U. M., & Herrmann, A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2005-07
- Volume
- 69
- Issue
- 3
- Pages
- 19-34
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1997254581
- Cited by
- 2,387
- References
- 13
- FWCI
- 110.63
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing. https://doi.org/10.1509/jmkg.69.3.19.66363
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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