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Cited by 2,387

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

The Social Influence of Brand Community: Evidence from European Car Clubs

Algesheimer, René, Dholakia, Utpal M., Herrmann, Andreas·2005·Journal of Marketing
DOI 10.1509/jmkg.69.3.19.66363
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Abstract

The authors develop and estimate a conceptual model of how different aspects of customers’ relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance. They examine the moderating effects of customers’ brand knowledge and the brand community's size and test their hypotheses by estimating a structural equation model with survey data from a sample of European car club members.

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Cites

Show all 13 references

Research works printed but not linked: 35

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Cited by

Metadata

Authors
Algesheimer, R., Dholakia, U. M., & Herrmann, A.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2005-07
Volume
69
Issue
3
Pages
19-34
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.69.3.19.66363
OpenAlex
W1997254581
Cited by
2,387
References
13
FWCI
110.63
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.