The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Why Some New Products are More Successful than Others
Abstract
Product innovation is increasingly valued as a key component of the sustainable success of a business's operations. As a result, there has been a noticeable increase in the number of studies directed at explicating the drivers of new product success. To help managers and researchers synthesize this growing body of evidence, the authors conduct a meta-analysis of the new product performance literature. Of the 24 predictors of new product performance investigated, product advantage, market potential, meeting customer needs, predevelopment task proficiencies, and dedicated resources, on average, have the most significant impact on new product performance. The authors also find that the predictor–performance relationships can vary by measurement factor (e.g., the use of multi-item scales, subjective versus objective measures of performance, senior versus project management reporting, time elapsed since product introduction) or contextual factor (e.g., services versus goods, Asian versus North American markets, competition in high-technology versus low-technology markets). They discuss the implications of these findings and offer directions for further research.
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Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
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Cited by
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.2.24.60761 · Cited by 2,182
Innovativeness: Its antecedents and impact on business performance
Hult, G. T. M., Hurley, R. F., & Knight, G. A. (2004) · Industrial Marketing Management · doi:10.1016/j.indmarman.2003.08.015 · Cited by 2,053
Undervalued or overvalued customers: Capturing total customer engagement value
Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research · doi:10.1177/1094670510375602 · Cited by 1,382
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Siguaw, J. A., Simpson, P. M., & Enz, C. A. (2006) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2006.00224.x · Cited by 544
The influence of business strategy on new product activity: the role of market orientation
Frambach, R. T., Prabhu, J., & Verhallen, T. M. M. (2003) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2003.03.003 · Cited by 261
Fieldwork and data collection in qualitative marketing research
Alam, I. (2005) · Qualitative Market Research: An International Journal · doi:10.1108/13522750510575462 · Cited by 127
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Coenen, M., & Kok, R. A. W. (2014) · European Management Journal · doi:10.1016/j.emj.2013.12.003 · Cited by 53
Metadata
- Authors
- Henard, D. H., & Szymanski, D. M.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2001-08
- Volume
- 38
- Issue
- 3
- Pages
- 362-375
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2176801670
- Cited by
- 1,467
- References
- 5
- FWCI
- 68.75
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
