The Structure of Online Activism
Open accessAbstract
Despite the tremendous amount of attention that has been paid to the internet as a tool for civic engagement, we still have little idea how "active" is the average online activist or how social networks matter in facilitating electronic protest.In this paper, we use complete records on the donation and recruitment activity of 1.2 million members of the Save Darfur "Cause" on Facebook to provide a detailed first look at a massive online social movement.While both donation and recruitment behavior are socially patterned, the vast majority of Cause members recruited no one else into the Cause and contributed no money to it-suggesting that in the case of the Save Darfur campaign, Facebook conjured an illusion of activism rather than facilitating the real thing.
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Social media in general, and Twitter in particular, have enormous capacity to elevate and sustain counterpublic voices and refocus the attention of the mainstream public sphere.
“While much of so-called 'activism' online is quite inactive in terms of sustained social change, recent work illustrates the enormous capacity for social media in general, and Twitter in particular, to elevate and sustain counterpublic voices and refocus the attention of the mainstream public sphere (Hamdy & Gomaa, 2012;Lewis, Gray, & Meierhenrich, 2014;Papacharissi & de Fatima Oliveira, 2012).”
From #Ferguson is everywhere: initiators in emerging counterpublic networks (2016) · cites this paper as Lewis, Gray, & Meierhenrich, 2014
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Sick kids versus whom? Childhood disability and charitable campaigns on Instagram
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Sevenfold Paths: HCI Journeys through Dystopian Sins and Utopian Virtues
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- Authors
- Lewis, K., Gray, K., & Meierhenrich, J.
- Affiliations
- University of California San Diego (US)
- University of North Carolina at Chapel Hill (US)
- London School of Economics and Political Science (GB)
- Venue
- Sociological Science
- Publisher
- Society for Sociological Science
- Published
- 2014
- Pages
- 1-9
- ISSN
- 2330-6696 (ISSN-L)
- OpenAlex
- W2244645465
- Cited by
- 121
- References
- 52
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 3 · 2023: 4 · 2022: 10 · 2021: 17 · 2020: 9 · 2019: 11 · 2018: 12 · 2017: 18 · 2016: 10 · 2015: 12 · 2014: 8 · 2013: 1
- FWCI
- 47.13
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- cc-by
- Locations
- Sociological Science (publishedVersion, cc-by)
- London School of Economics and Political Science Research Online (London School of Economics and Political Science) (submittedVersion)
- London School of Economics and Political Science Theses Online (London School of Economics and Political Science) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Sociology and Political Science › Social Capital and Networks
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Keywords
- digital activism, social movements, Facebook, online recruitment, online donation, citizen participation, social networks
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