Effect of a Targeted Subsidy on Intake of Fruits and Vegetables Among Low-Income Women in the Special Supplemental Nutrition Program for Women, Infants, and Children
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Objectives. Intake of fruits and vegetables protects against several common chronic diseases, and low income is associated with lower intake. We tested the effectiveness of a subsidy for fruits and vegetables to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Methods. Women who enrolled for postpartum services (n=602) at 3 WIC sites in Los Angeles were assigned to an intervention (farmers’ market or supermarket, both with redeemable food vouchers) or control condition (a minimal nonfood incentive). Interventions were carried out for 6 months, and participants’ diets were followed for an additional 6 months. Results. Intervention participants increased their consumption of fruits and vegetables and sustained the increase 6 months after the intervention was terminated (model adjusted R 2=.13, P<.001). Farmers’ market participants showed an increase of 1.4 servings per 4186 kJ (1000 kcal) of consumed food (P<.001) from baseline to the end of intervention compared with controls, and supermarket participants showed an increase of 0.8 servings per 4186 kJ (P=.02). Conclusions. Participants valued fresh fruits and vegetables, and adding them to the WIC food packages will result in increased fruit and vegetable consumption.
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Six additional months after the intervention, this increase was sustained (7.5 versus 4.9 servings per day, P<0.001).
“Six additional months after the intervention, this increase was sustained (7.5 versus 4.9 servings per day, P<0.001).”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [179]
In a controlled trial among 602 postpartum women enrolled in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC), women assigned to intervention groups received a subsidy ($10 per week in farmers' market or supermarket food vouchers) to purchase fruits and vegetables; women in the control group received a similar voucher for diapers.
“In a controlled trial among 602 postpartum women enrolled in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC), women assigned to intervention groups received a subsidy ($10 per week in farmers’ market or supermarket food vouchers) to purchase fruits and vegetables; women in the control group received a similar voucher for diapers.179”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [179]
At 6 months, consumption of fruits and vegetables was significantly higher in both intervention groups versus controls (overall, 7.8 versus 4.8 servings per day, P<0.001).
“At 6 months, consumption of fruits and vegetables was significantly higher in both intervention groups versus controls (overall, 7.8 versus 4.8 servings per day, P<0.001).”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [179]
At least 2 interventions suggested that the effects of food subsidies might be sustained, at least weeks to months, after subsidies were removed.
“Interestingly, at least 2 of these interventions suggested that the effects of food subsidies might be sustained, at least weeks to months, after subsidies were removed.176,179”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [179]
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- Authors
- Herman, D. R., Harrison, G. G., Afifi, A. A., & Jenks, E.
- Affiliations
- University of California, Los Angeles (US)
- Venue
- American Journal of Public Health
- Publisher
- American Public Health Association
- Published
- 2008-01
- Volume
- 98
- Issue
- 1
- Pages
- 98-105
- ISSN
- 0090-0036 (ISSN-L)
- 1541-0048
- PMC
- PMC2156076
- OpenAlex
- W2037772549
- Cited by
- 306
- References
- 21
- Citations by year
- 2026: 4 · 2025: 12 · 2024: 9 · 2023: 8 · 2022: 12 · 2021: 12 · 2020: 13 · 2019: 8 · 2018: 19 · 2017: 29 · 2016: 32 · 2015: 17 · 2014: 30 · 2013: 24 · 2012: 26
- FWCI
- 22.38
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- American Journal of Public Health (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- National Cancer Institute (5-P01-CA 42710, 5-R25-CA87949, R25CA087949, P01CA042710)
- Topics
- Health Sciences › Health Professions › General Health Professions › Food Security and Health in Diverse Populations
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Nutritional Studies and Diet
- Keywords
- fruit and vegetable intake, WIC program, food vouchers, farmers' markets, low-income women, postpartum women, diet quality
- MeSH terms
- Adolescent, Adult, Diet Surveys, Feeding Behavior, Female, Food Services, Fruit, Humans, Poverty Areas, Vegetables, Los Angeles
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