What Is Your AI Agent Buying? Evaluation, Implications, and Emerging Questions for Agentic E-Commerce
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Initial research has started to examine how AI agent decision-making is influenced by persuasive marketing cues, such as scarcity appeals, top row positioning, or strike-through pricing.
“Initial research touching upon this domain has started to examine how AI agent decision-making is influenced by persuasive marketing cues, such as scarcity appeals, top row positioning, or strike-through pricing (Allouah et al. 2025;Sabbah and Acar 2026).”
From Machine marketing: rethinking the customer in the age of generative AI (2026) · cites this paper as Allouah et al. 2025
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Machine marketing: rethinking the customer in the age of generative AI
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- Authors
- Allouah, A., Besbes, O., Figueroa, J., Kanoria, Y., & Kumar, A.
- Affiliations
- Columbia University (US)
- Yale University (US)
- Corresponding author
- Kumar, Akshit
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2025
- ISSN
- 1556-5068 (ISSN-L)
- OpenAlex
- W4413020061
- Cited by
- 8
- References
- 32
- Citations by year
- 2026: 8
- Type
- posted content
- Language
- en
- Open access
- green
- doi.org
- Locations
- SSRN Electronic Journal (acceptedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Keywords
- AI agents, vision-language models, online marketplaces, product selection, position effect, price sensitivity, sandbox, platform design, AI regulation
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