Marketing as Exchange

Cited by (523)

Items 201–300 of 523

1. L'évolution de la modélisation du comportement d'achat industriel : Panorama des nouveaux courants de recherche
   Bernard Covà, Robert Salle · 1992 · Recherche et Applications en Marketing (French Edition)
2. Efficiency and Personalization as Value Creation in Internationalizing High‐Technology SMEs
   Martine M. Spence · 2004 · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
3. What are the ingredients of successful travel behavioural change campaigns?
   Nick Davies · 2012 · Transport Policy
4. Conceptualizing the Science-Practice Interface: Lessons from a Collaborative Network on the Front-Line of Climate Change
   Nathan P. Kettle, Sarah Fleisher Trainor, Philip A. Loring · 2017 · Frontiers in Environmental Science
5. The Role of Justice in Determining Relationship Quality
   Shueh‐Chin Ting · 2011 · Journal of Relationship Marketing
6. Selling of capital investments to top management
   O.P. Lumijärvi · 1991 · Management Accounting Research
7. Kundenbewertung mit Referenzwerten
   Jens Cornelsen · 2006 · Gabler Verlag eBooks
8. Value creation versus destruction: The relationship between consumers, marketers and financiers
   Bernard Covà, Bernard Paranque · 2012 · Journal of Brand Management
9. Responsible Marketing: Can Social Enterprises Show the Way?
   Chinmoy Bandyopadhyay, Subhasis Ray · 2018 · Journal of Nonprofit & Public Sector Marketing
10. Producer or Purchaser: Different Expectations May Lead to Equine Wastage and Welfare Concerns
    Karen D. Hennessy, Katherine M. Quinn, Jack Murphy · 2008 · Journal of Applied Animal Welfare Science
11. Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study
    Ayantunji Gbadamosi · 2015 · Journal of Brand Management
12. Marketing to the poor: an institutional model of exchange in emerging markets
    Jaideep C Prabhu, Paul Tracey, Magda Hassan · 2017 · AMS Review
13. PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS’ FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY
    Alexa K. Fox, Marla Royne Stafford · 2018 · The Journal of Marketing Theory and Practice
14. Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties
    Dianne Dean, Robin Croft, Christopher Pich · 2014 · Journal of Political Marketing
15. Sidney Levy: Challenging the Philosophical Assumptions of Marketing
    Garth Harris · 2007 · Journal of Macromarketing
16. The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management
    Gillian H. Wright, Celine Chew, Anthony Hines · 2012 · Public Management Review
17. Marketing the professional ship management service
    Photis M. Panayides, Richard Gray · 1997 · Maritime Policy & Management
18. Do chain goals match consumer perceptions? the case of the traditional food sector in selected European Union countries
    Adrienn Molnár, Xavier Gellynck, Filiep Vanhonacker, Taras Gagalyuk, Wim Verbeke · 2010 · Agribusiness
19. Charitable Donations as Social Exchange or Agapic Action on the Internet: The Case of Hungersite.com
    LEYLAND F. PITT, Sharon Keating, Lise Bruwer, Marie Murgolo‐Poore, Nigel De Bussy · 2002 · Journal of Nonprofit & Public Sector Marketing
20. Developing a Common Language for Using Social Marketing: An Analysis of Public Health Literature
    Gwendolyn P. Quinn, Jane Ellery, Kamilah B. Thomas-Purcell · 2010 · Health Marketing Quarterly
21. Economic reasoning and creative industries progress
    Boyke Rudy Purnomo, Stein Oluf Kristiansen · 2017 · Creative Industries Journal
22. Service recovery evaluations: GLBT versus hetero customers
    Heejung Ro, Youngsoo Choi, Eric D. Olson · 2012 · International Journal of Hospitality Management
23. No I won't, but yes we will: Driving sustainability-related donations through social identity effects
    Guy Champniss, Hugh Wilson, Emma K. Macdonald, Radu Dimitriu · 2016 · Technological Forecasting and Social Change
24. Youth transition to university in Germany and Australia: an empirical investigation of healthy eating behaviour
    Bishnu Sharma, Michael John Harker, Debra Harker, Karin Reinhard · 2010 · Journal of Youth Studies
25. Bi-directional and stratified demeanour in value forming service encounter interactions
    Per Echeverri, Nicklas Salomonson · 2017 · Journal of Retailing and Consumer Services
26. A Revised Conceptualization of Marketing in the Context of Public Leisure Services
    Edouard V. Novatorov, John L. Crompton · 2001 · Journal of Leisure Research
27. An Examination of Emotional Information Management in Gift Giving and Receipt
    Harry A. Taute, Jeremy J. Sierra · 2015 · Psychology and Marketing
28. Social marketing and healthy eating: findings from young people in Greece
    Ariadne Beatrice Kapetanaki, David Ross Brennan, Martin Caraher · 2014 · International Review on Public and Nonprofit Marketing
29. The patient empowerment: A promising concept in healthcare marketing
    Manel Ben Ayed, Nibrass Hajtaïeb El Aoud · 2016 · International Journal of Healthcare Management
30. Social Capital and Consumer Value Co-Created Within an Online Health Community
    Stewart Loane, Susan, Webster, Cynthia M. · 2017 · Journal of Nonprofit & Public Sector Marketing
31. Perspectives for a theory of marketing
    Johan Arndt · 1980 · Journal of Business Research
32. Consumer acquisition of product information and subsequent purchase channel decisions
    Michael Robert Ward, Michelle A. Morganosky · 2004 · Advances in applied microeconomics
33. Demand- and supply-side cross-functional relationships: an application of disconfirmation theory
    Niall C. Piercy, Alexander E. Ellinger · 2014 · Journal of Strategic Marketing
34. A review of the price fairness perception concept
    María Encarnación Andrés Martínez, Miguel Ángel Gómez Borja, Juan Antonio Mondéjar Jiménez · 2013 · Academia Revista Latinoamericana de Administración
35. A Framework for Understanding New Product Alliance Success
    Brad D. Carlson, Gary L. Frankwick, Kevin J. Cumiskey · 2011 · The Journal of Marketing Theory and Practice
36. Other‐Centered Behavior and The Dialectics of Self and Other
    Domen Bajde · 2006 · Consumption Markets & Culture
37. Nonprofit marketing: the key to marketing's ‘mid‐life crisis’?
    Peter Clarke, Peter R. Mount · 2001 · International Journal of Nonprofit and Voluntary Sector Marketing
38. 戦略的マーケティングの視角と構図
    充輝 嶋口 · 1983 · Quarterly Journal of Marketing
39. Membership Benefits, Membership Action: Why Incentives for Activism Are What Members Want
    Sue Granik · 2005 · Journal of Nonprofit & Public Sector Marketing
40. Rethinking drugs prevention: Radical thoughts from social marketing
    Gerard Hastings, Martine Stead, Anne Marie MacKintosh · 2002 · Health Education Journal
41. Macromarketing: A Social Systems Perspective Macromarketing: A Social Systems Perspective
    Donald F. Dixon · 1984 · Journal of Macromarketing
42. Atomistic versus Organic Approaches
    Jean‐Claude Usunier · 1996 · International Studies of Management and Organization
43. Towards a Core Integrative Framework for Complex Engineering Service Systems
    Irene C. L. Ng, Glenn Parry, Duncan McFarlane · 2011 · Decision engineering
44. Marketization and its limits
    Luís Araújo, Jaqueline Pels · 2015 · DECISION
45. The value of failed relationships for the development of a Medtech start-up
    Nina Hasche, Gabriel Linton · 2017 · Journal of Small Business & Entrepreneurship
46. Gift Giving: An Exploratory Behavioural Study
    Tekle Shanka, Brian Handley · 2011 · Asia Pacific Journal of Tourism Research
47. Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s
    Raymond Hubbard, Andrew T. Norman, Chip E. Miller · 2005 · Marketing Theory
48. Privacy and Health in the Information Age: A Content Analysis of Health Web Site Privacy Policy Statements
    Stephen A. Rains, Leslie A. Bosch · 2009 · Health Communication
49. Using Logistics Alliances to Gain a Strategic Advantage in the Marketplace
    Julie J. Gentry, David B. Vellenga · 1996 · The Journal of Marketing Theory and Practice
50. INFLUENTIAL MARKETING STRATEGIES ADOPTED BY THE CEMENT INDUSTRIES
    Anjay Kumar Mishra · 2020 · International Journal of Research -GRANTHAALAYAH
51. Creating Successful Price and Placement Strategies for Social Marketing
    Rosemary Thackeray, Kelli McCormack Brown · 2010 · Health Promotion Practice
52. Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
    Kalyani Menon, Chatura Ranaweera · 2018 · International Journal of Research in Marketing
53. How to Establish Trustworthiness in Initial Service Encounters
    A. Geigenmüller, Larissa Greschuchna · 2011 · The Journal of Marketing Theory and Practice
54. Service quality and blood donors — a marketing perspective
    Karin Newman, Tanya Pyne · 1997 · Journal of Marketing Management
55. Local Consumer Spending:A Reflection of RuralCommunity Social Andeconomic Exchange
    Nancy J. Miller · 1998 · Community Development
56. Toward a Theory of Modern Markets
    J. Allison Barnhill, W.M. Lawson · 1980 · European Journal of Marketing
57. The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships
    Juliet F. Poujol, Béatrice Siadou‐Martin, David Vidal, Ghislaine Pellat · 2013 · Journal of Retailing and Consumer Services
58. Enacting customers—Marketing discourse and organizational practice
    Markus Fellesson · 2011 · Scandinavian Journal of Management
59. Revisiting the norm concept in relational governance
    Christoph M. Ott, Björn Sven Ivens · 2009 · Industrial Marketing Management
60. Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008
    Edward Ramirez, Meredith E. David, Michael J. Brusco · 2012 · Journal of Business Research
61. Delineating the Boundaries of Marketing
    Linu Charles · 1985 · European Journal of Marketing
62. Exploring Consumer and Retailer Exchange in Rural Communities: Part I
    Nancy J. Miller, Rita C. Kean, Mary Ann Littrell · 1999 · Family and Consumer Sciences Research Journal
63. How Philip Kotler has helped to shape the field of marketing
    Maureen A. Bourassa, Peggy H. Cunningham, Jay M. Handelman · 2007 · European Business Review
64. Social marketing with challenging target groups: smoking cessation in prisons in England and Wales
    Susan MacAskill, Andrew M. Lindridge, Martine Stead, Douglas R. Eadie, Paul Hayton, Mark Braham · 2007 · International Journal of Nonprofit and Voluntary Sector Marketing
65. Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market
    Sarah Hong Xiao, Michael Nicholson · 2010 · Journal of Organizational Behavior Management
66. Desenvolvimento dos relacionamentos entre comprador e vendedor
    F. Robert Dwyer, Paul H. Schurr, Sejo Oh · 2006 · Revista de Administração de Empresas
67. Marketing in the 22nd Century: A Look at Four Promising Concepts
    Morris Kalliny, Lance Gentry · 2010 · Asian Journal of Marketing
68. Customer Preferences for Social Value over Economic Value in Restaurants
    Andy Lee, Carolyn U. Lambert, Rob Law · 2011 · Asia Pacific Journal of Tourism Research
69. Measuring brand health
    P. K. Kapur, Aditya Kumar Gupta, Nitin Sachdeva · 2015 · International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO)
70. The Spectre of Kotlerism:
    Stephen W. Brown III · 2002 · European Management Journal
71. The Transfer of For-Profit Marketing Technology to the Not-For-Profit Domain: Precautions from The Theory of Technology
    William E. Kilbourne, Kimball P. Marshall · 2005 · The Journal of Marketing Theory and Practice
72. From Exchanges to Relationships: A Reconceptualization of the Marketing Paradigm
    H. Robert Dodge, Sam D. Fullerton · 1997 · The Journal of Marketing Theory and Practice
73. Religious marketing: reflections from the other side of politics
    Ifan D. H. Shepherd · 2004 · Journal of Public Affairs
74. Do specialized MBA programs cultivate alumni relationships and donations?
    Jennifer Wiggins Johnson, Veronica L. Thomas, Joann Peck · 2010 · Journal of Marketing for HIGHER EDUCATION
75. What makes a website relational? The experts' viewpoint
    Meriem Agrebi, Anne‐Laure Boncori · 2016 · European Management Journal
76. MarketingWithinthe Public Sector
    Michael Thomas Ewing, Albert Caruana · 2000 · Journal of Nonprofit & Public Sector Marketing
77. Exchange Relationships Between Apparel Retailers and Manufacturers
    Laura M. ZuHone, Michelle A. Morganosky · 1995 · Clothing and Textiles Research Journal
78. Community Based Innovation — eine Methode zur Einbindung von Online Communities in den Innovationsprozess
    M. Bartl, H. Ernst, Johann Füller · 2004 · Gabler Verlag eBooks
79. Reformulating the conceptualization of marketing in the context of public leisure services
    Edouard V. Novatorov, John L. Crompton · 2001 · Leisure Studies
80. Impact of the supplier certification program in US firms
    Hong Y. Park, C. Surender Reddy, Geon‐Cheol Shin · 1996 · European Journal of Purchasing & Supply Management
81. Peer-to-Peer Value Through Social Capital in an Online Motor Neuron Disease Community
    Susan Stewart Loane, Steven Peter D'Alessandro · 2013 · Journal of Nonprofit & Public Sector Marketing
82. Identity (Re)construction through sharing: A study of mother and teenage daughter dyads in France and Japan
    Élodie Gentina, Margaret K. Hogg, Mototaka Sakashita · 2017 · Journal of Retailing and Consumer Services
83. Et tu, Brute? How unfair!
    Sanjeev Tripathi · 2017 · Journal of Retailing and Consumer Services
84. Research recruitment: A marketing framework to improve sample representativeness in health research
    Sarah J. Howcutt, Anna L. Barnett, Sofia Barbosa Bouças, L. A. Smith · 2017 · Journal of Advanced Nursing
85. Introduction: Interaction and Networks in Perspective
    Kristian Möller, David T. R. Wilson · 1995 · Springer eBooks
86. A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification
    Son K. Lam, Michael Ahearne, Niels Schillewaert · 2011 · SSRN Electronic Journal
87. Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
    Jan H. Schumann, Florian von Wangenheim, Nicole Groene · 2013 · SSRN Electronic Journal
88. The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements
    Kevin J. Shanahan, Christopher D. Hopkins, Les Carlson · 2008 · Journal of Current Issues & Research in Advertising
89. Brand-usage networks: a demand side approach to brand architecture
    Kim B. Serota, Mukesh Bhargava · 2010 · Journal of Strategic Marketing
90. The Media and Consumer Perception in a Loosely Coupled International Market System: The Case of Mad Cow Disease
    Amjad Hadjikhani, Nazeem Seyed Mohammad · 1998 · Journal of Euromarketing
91. Defining the Product in Social Marketing: An Analysis of Published Research
    Rosemary Thackeray, Katrina N. Fulkerson, Brad L. Neiger · 2012 · Journal of Nonprofit & Public Sector Marketing
92. Perceptions of Role Stress by Boundary Role Persons: An Empirical Investigation
    Raghu Tadepalli · 1991 · The Journal of Applied Behavioral Science
93. Reflections on a Scholarly Career: From Inside Out and Back Again
    Richard P. Bagozzi · 2011 · Review of marketing research
94. CUSTOMERS’ PERCEIVED FAIRNESS; FAST FOOD CHAIN RESTAURANTS IN INDONESIA
    Hety Budiyanti, Shine Pintor Siolemba Patiro · 2018 · Gadjah Mada International Journal of Business
95. An Application of Bagozzi′s Exchange Model to Integrate of Countertrade Research
    Sam C. Okoroafo · 1992 · International Marketing Review
96. Third-Party Payer Exchanges: The Case for an Enhanced Model of Service Quality for Nonprofit Organizations
    Lynn M. Haley, E. Stephen Grant · 2011 · The Journal of Marketing Theory and Practice
97. Variations in the Power of Marketing Between Consumer and Industrial Firms
    John P. Workman, Kevin L. Webb · 1999 · Journal of Business-to-Business Marketing
98. Homo collaborans — Neue Konsummuster in der Sharing Economy
    Nora S. Stampfl · 2015 · Marketing Review St Gallen
99. Organizational and political dimensions of consumer pressure groups
    James D. Forbes · 1985 · Journal of Consumer Policy
100. Chapter 7 TOURISM BRANDING IN A SOCIAL EXCHANGE SYSTEM
     Liping A. Cai · 2009 · Bridging tourism theory and practice