Marketing as Exchange

Cited by (523)

Items 101–200 of 523

1. Relationship Development in Selling: A Cognitive Analysis
   Gerrard Macintosh, Kenneth A. Anglin, David M. Szymanski, James W. Gentry · 1992 · Journal of Personal Selling and Sales Management
2. The views of anadvocatus dei: political marketing and its critics
   Stephan C. M. Henneberg · 2004 · Journal of Public Affairs
3. Doing well while doing good? An integrative review of marketing criticism and response
   Verena E. Stoeckl, Marius K. Luedicke · 2015 · Journal of Business Research
4. Theory and Concept Development in Political Marketing
   Stephan C. M. Henneberg, Nicholas Jackson O’Shaughnessy · 2007 · Journal of Political Marketing
5. Community based innovation: a method to utilize the innovative potential of online communities
   Johann Füller, M. Bartl, Holger Ernst, Hans Mühlbacher · 2004 · Hawaii International Conference on System Sciences (HICSS)
6. A Critical Review of Research in Marketing
   Robin Wensley · 1995 · British Journal of Management
7. Embedded Markets, Communities, and the Invisible Hand of Social Norms
   Rohit Varman, Janeen Arnold Costa · 2008 · Journal of Macromarketing
8. Gifts and Gifting
   Gary Davies, Susan Whelan, Anthony Foley · 2009 · International Journal of Management Reviews
9. The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐level Undesirable Outcomes
   François Maon, Joëlle Vanhamme, Kenneth De Roeck, Adam Lindgreen, Valérie Swaen · 2019 · International Journal of Management Reviews
10. An examination of the influence of guanxi and xinyong (utilization of personal trust) on negotiation outcome in China: An old friend approach
    Thomas K. P. Leung, Ricky Y. K. Chan, Kee‐hung Lai, Eric W.T. Ngai · 2011 · Industrial Marketing Management
11. Practice theory and the study of interaction in business relationships
    Antonella La Rocca, Thomas Hoholm, Bjørn Erik Mørk · 2016 · Industrial Marketing Management
12. Macromarketing: A Social Systems Perspective
    Donald F. Dixon · 1984 · Journal of Macromarketing
13. Stay in or get out the Janus? The maintenance of multiplex relationships between buyers and sellers
    Fabrizio Zerbini, Sandro Castaldo · 2007 · Industrial Marketing Management
14. Political marketing and stakeholder engagement
    Andrew Hughes, Stephen Dann · 2009 · Marketing Theory
15. Intrinsic value of business-to-business relationships: An empirical taxonomy
    Sergio Biggemann, Francis A. Buttle · 2011 · Journal of Business Research
16. The Co-Creation of Value-in-Cultural-Context
    Melissa Archpru Akaka, Hope Jensen Schau, Stephen Louis Vargo · 2013 · Research in consumer behavior
17. Business negotiations in Canada, Mexico, and the United States
    Nancy J. Adler, John L. Graham, Theodore Schwarz Gehrke · 1987 · Journal of Business Research
18. Co-creating stakeholder and brand identities: A cross-cultural consumer perspective
    Benjamin G. Voyer, Minas N. Kastanakis, Ann Kristin Rhode · 2016 · Journal of Business Research
19. Customer perceived value, satisfaction, and loyalty: the role of willingness to share information
    Matti Leppäniemi, Heikki Karjaluoto, Hannu Saarijärvi · 2016 · The International Review of Retail Distribution and Consumer Research
20. Corporate‐customer satisfaction in the banking industry of Singapore
    Robert W. Armstrong, Tan Boon Seng · 2000 · International Journal of Bank Marketing
21. Re-placing place in marketing: a resource-exchange place perspective
    Rosenbaum, Mark S., Kelleher, Carol, Friman, Margareta, Kristensson, Per, Scherer, Anne · 2017 · Journal of Business Research
22. A dyadic approach to the impact of differences in organizational culture on relationship performance
    S. Beugelsdijk, C. Koen, N. Noorderhaven · 2009 · Industrial Marketing Management
23. Interpersonal attraction in buyer–supplier relationships: A cyclical model rooted in social psychology
    Chris Ellegaard · 2012 · Industrial Marketing Management
24. Exchange-Specific Self-Disclosure, Social Self-Disclosure, and Personal Selling
    Richard S. Jacobs, Michael Richard Hyman, Shaun McQuitty · 2001 · The Journal of Marketing Theory and Practice
25. Business relationships on different waves: Paradigm shift and marketing orientation revisited
    Laurids Hedaa, Thomas Ritter · 2005 · Industrial Marketing Management
26. Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches
    K. Möller · 1994 · International series in quantitative marketing
27. Generating Stylistic Innovation: A Process Perspective
    Yen Tran · 2010 · Industry and Innovation
28. Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets
    Nathaniel Discepoli Line, Rodney C. Runyan · 2014 · Tourism Management
29. The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories
    Rom J. Markin, Calvin P. Duncan · 1981 · Journal of Macromarketing
30. Integrating e-commerce into existing export marketing theories: A contingency model
    Munib Karavdic, Gary D. Gregory · 2005 · Marketing Theory
31. A feminist poststructuralist analysis of the rhetoric of marketing relationships
    Eileen M. Fischer, Julia M. Bristor · 1994 · International Journal of Research in Marketing
32. Beyond the fad: a critical review of consumer fashion involvement
    Iman Naderi · 2011 · International Journal of Consumer Studies
33. The Psychological Antecedents of Enduring Customer Relationships
    Josée M. M. Bloemer, Gaby Odekerken‐Schröder · 2007 · Journal of Relationship Marketing
34. Counterculture, Criticisms, and Crisis: Assessing the Effect of the Sixties on Marketing Thought
    Mark J. Arnold, James E. Fisher · 1996 · Journal of Macromarketing
35. MARKETING AS INNOVATION THE EIGHTH PARADIGM
    Kenneth Simmonds · 1986 · Journal of Management Studies
36. Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
    J. Finsterwalder, V. Kuppelwieser · 2011 · Journal of Strategic Marketing
37. Does social marketing provide a framework for changing healthcare practice?
    Zoë Slote Morris, P. John Clarkson · 2009 · Health Policy
38. Externalities: Uncalculated Outcomes of Exchange
    JoNel Mundt · 1993 · Journal of Macromarketing
39. Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic
    Michaela Haase, Michael Kleinaltenkamp · 2011 · Journal of Macromarketing
40. Marketing and the Poor
    Linda F. Alwitt · 1995 · American Behavioral Scientist
41. The constitution of networks
    Stefanos Mouzas, David Ford · 2009 · Industrial Marketing Management
42. Death of a metaphor: reviewing the `marketing as relationships' frame
    Lisa O’Malley, Maurice Patterson, Helen Kelly‐Holmes · 2008 · Marketing Theory
43. The history of consumption: A literature review and consumer guide
    Grant McCracken · 1987 · Journal of Consumer Policy
44. Customer responses to intercultural communication accommodation strategies in hospitality service encounters
    Chen Wang, Li Miao, Anna S. Mattila · 2015 · International Journal of Hospitality Management
45. The role of self-service technologies in restoring justice
    Anna S. Mattila, Wonae Cho, Heejung Ro · 2010 · Journal of Business Research
46. An Epistemological Perspective on Research in Political Marketing
    Stephan C. M. Henneberg · 2008 · Journal of Political Marketing
47. A Review of Resource Theories and Their Implications for Understanding Consumer Behavior
    Michael J. Dorsch, Kjell Törnblom, Ali Kazemi · 2016 · Journal of the Association for Consumer Research
48. Marketing's Domain
    Gordon R. Foxall · 1984 · European Journal of Marketing
49. Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach
    Øyvind Helgesen · 2006 · Industrial Marketing Management
50. Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions in 186 Countries
    Mark F. Peterson, Naresh K. Malhotra · 1997 · Journal of Macromarketing
51. Uncovering multiple champion roles in implementing new-technology ventures
    Samir Gupta, Jack M. Cadeaux, Chris Dubelaar · 2006 · Journal of Business Research
52. Who Receives What? The Influence of the Donation Magnitude and Donation Recipient in Cause-Related Marketing
    Debbie Human, Nic S. Terblanché · 2012 · Journal of Nonprofit & Public Sector Marketing
53. Manifestations of compulsiveness in the consumer‐marketplace domain
    Rajan Nataraajan, Brent G. Goff · 1992 · Psychology and Marketing
54. Government/business relationships: insights into contract implementation
    Sijun Wang, Michele D. Bunn · 2004 · Journal of Public Procurement
55. A Structural Solution to Communication Dilemmas in a Virtual Community
    Dongyoung Sohn, John D. Leckenby · 2007 · Journal of Communication
56. Multi-stakeholder virtual dialogue: Introduction to the special issue
    Niels Kornum, Hans Mühlbacher · 2012 · Journal of Business Research
57. Confiança, valor percebido e lealdade em trocas relacionais de serviço: um estudo com usuários de Internet Banking no Brasil
    Vinícius Andrade Brei, Carlos Alberto Vargas Rossi · 2005 · Revista de Administração Contemporânea
58. Anatomy of Exchange
    Wilton Thomas Anderson, Goutam N. Challagalla, Richard G. McFarland · 1999 · The Journal of Marketing Theory and Practice
59. Social Marketing: An Approach to Third-World Development
    Carole P. Duhaime, Ronald McTavish, Christopher A. Ross · 1985 · Journal of Macromarketing
60. From restricted to complex exchange and beyond: social marketing's change agenda
    Duane, Sinead, Domegan, Christine, McHugh, Patricia, Devaney, Michelle · 2016 · Journal of Marketing Management
61. Profiling Service Failure and Customer Online Complaint Motives in the Case of Single Failure and Double Deviation
    Poh Theng Loo, Huey Chern Boo, Catheryn S.C. Khoo-Lattimore · 2012 · Journal of Hospitality Marketing & Management
62. The Effects of Activity and Aging on Rural Community Living and Consuming
    Nancy J. Miller, SOYOUNG KIM, Sherry Schofield‐Tomschin · 1998 · Journal of Consumer Affairs
63. A Multi-Valenced Perspective on Consumer Engagement Within a Social Service
    Kay Naumann, Jana Bowden, Mark Gabbott · 2017 · The Journal of Marketing Theory and Practice
64. The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor
    Teresa Pintado Blanco, Joaquín Sánchez-Herrera, Sonia Carcelén García, David Alameda García · 2017 · Journal of Internet Commerce
65. Understanding Social Business
    Ravi Vatrapu · 2012 · Springer eBooks
66. Using service logic to redefine exchange in terms of customer and supplier participation
    Guilherme D. Pires, Alison Dean, Muqqadas Rehman · 2014 · Journal of Business Research
67. Exchange Taboos From an Interpretive Perspective
    Russell W. Belk · 2005 · Journal of Consumer Psychology
68. A Perfect Storm for Consumer Misbehavior: Shopping on Black Friday
    Sharron J. Lennon, Kim K. P. Johnson, Jaeha Lee · 2011 · Clothing and Textiles Research Journal
69. Social marketing: A behavior change technology for infection control
    Manuel W. Mah, Sameer Deshpande, Michael Rothschild · 2006 · American Journal of Infection Control
70. The Political Behavior of Business Actors
    Amjad Hadjikhani · 2000 · International Studies of Management and Organization
71. A theory of organizing informed by activity theory
    Frans Prenkert · 2006 · Journal of Organizational Change Management
72. When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy
    Valérie Guillard, Céline Del Bucchia · 2012 · Research in consumer behavior
73. Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce
    Shin-Yuan Hung, A. Yu, Yi-Chieh Chiu · 2018 · Journal of Organizational Computing and Electronic Commerce
74. Effects of a Financial Incentive on Health Researchers’ Response to an Online Survey: a Randomized Controlled Trial
    Wilson, Paul M, Petticrew, Mark, Calnan, Mike, Nazareth, Irwin · 2010 · Journal of Medical Internet Research
75. The Rise and Fall of Modern Marketing — and its Rebirth
    Christian Grönroos · 1998 · Palgrave Macmillan UK eBooks
76. Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education
    Ed Petkus · 2007 · Journal of Marketing Education
77. Carry-over effects in perceptions of educational value
    Stavros P. Kalafatis, Lesley Ledden · 2012 · Studies in Higher Education
78. Recognizing the Importance of Consumer Bargaining: Strategic Marketing Implications
    Varinder M. Sharma, Krish S. Krishnan · 2001 · The Journal of Marketing Theory and Practice
79. Nature and significance of international marketing: A review
    M.Frank Bradley · 1987 · Journal of Business Research
80. A More Tenable Marketing for Leisure Services and Studies
    Andrew T. Kaczynski · 2008 · Leisure Sciences
81. A Postmodem Philosophy of Markets
    Bart Nooteboom · 1992 · International Studies of Management and Organization
82. Application of Fairness Theory to Medical Tourists' Dissatisfaction and Complaint Behaviors: The Moderating Role of Patient Participation in Medical Tourism
    Ki‐Hyun Um, Sang-Man Kim · 2018 · Journal of Social Service Research
83. A Cross-National Comparison of the Determinants of Customer Satisfaction with Online Stores
    Kyootai Lee, Kailash Joshi, MuEun Bae · 2009 · Journal of Global Information Technology Management
84. Leaving home: Food choice behavior of young German adults
    Debra Harker, Bishnu Sharma, Michael John Harker, Karin Reinhard · 2009 · Journal of Business Research
85. Re-thinking the relationship between self and other: Levinas and narratives of beautifying the body
    Annamma Joy, John F. Sherry, Gabriele Troilo, Jonathan Deschênes · 2010 · Journal of Consumer Culture
86. Creating value in retail buyer–vendor relationships: A service-centered model
    Janet D. Wagner, Sabine Benoit · 2014 · Industrial Marketing Management
87. Value in Services – A Service Dominant Logic Perspective
    Ebru Kuzgun, Gülden Asugman · 2015 · Procedia - Social and Behavioral Sciences
88. Entrepreneurial value creation: conceptualizing an exchange-based view of entrepreneurship
    Michele Pinelli, Christian Lechner, Sascha Kraus, Eric W. Liguori · 2021 · Journal of Small Business and Enterprise Development
89. Donation dilemmas: A consumer behaviour perspective
    Sally Ann Hibbert, Suzanne Home · 1997 · International Journal of Nonprofit and Voluntary Sector Marketing
90. The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives
    Edlira Shehu, Jan U. Becker, Ann‐Christin Langmaack, Michel Clément · 2015 · Journal of Business Ethics
91. Supply-side hurdles in internet B2C e-commerce: an empirical investigation
    Michael Tow Cheung, Ziqi Liao · 2003 · IEEE Transactions on Engineering Management
92. Fifty‐two years of consumer research based on social exchange theory: A review and research agenda using topic modeling
    Manit Mishra, Pallabi Mund · 2024 · International Journal of Consumer Studies
93. An empirical investigation of the role of camaraderie, cause, competency, and participation motives in the development of attachment to a charity sport event
    Kevin R. Filo, Daniel C. Funk, Danny O’Brien · 2014 · Managing Leisure
94. Exploring commitment in peer-to-peer exchanges: the case of timebanks
    Eleni Papaoikonomou, Carmen Valor · 2016 · Journal of Marketing Management
95. Marketing’s identity crisis: insights from the history of marketing thought
    Adel I. El‐Ansary, Eric H. Shaw, William Lazer · 2017 · AMS Review
96. A naturological approach to marketing exchanges: Implications for the bottom of the pyramid
    Ronald Paul Hill · 2009 · Journal of Business Research
97. Sociodemographic factors and mail survey response
    Kathy E. Green · 1996 · Psychology and Marketing
98. Business development and marketing within communities of social service clients
    James M. Mandiberg, Richard Warner · 2012 · Journal of Business Research
99. Revising the structural framework for marketing management
    Michael R. Hyman · 2002 · Journal of Business Research
100. Capability bundling for effective supply chain management: An integrative framework and research agenda
     Sreedhar Madhavaram, Kerry T. Manis, Siavash Rashidi‐Sabet, Daniel F. Taylor · 2022 · Journal of Business Logistics