Marketing as Exchange

Cited by (523)

Items 301–400 of 523

1. Marketing Education and Marketing Management: Some Thoughts on Compatibility and Integration
   Michael F. Smith, John E. Robbins · 1991 · Journal of Marketing Education
2. Value in Context – Eine ressourcen-dynamische Perspektive
   Frank Jacob, Katherina Bruns, Jens Sievert · 2012 · Springer eBooks
3. Customer Engagement and Employee Engagement: A Research Review and Agenda
   Vikas Mittal, Kyuhong Han, Robert A. Westbrook · 2017 · Springer eBooks
4. Paradigms of derived exchange value effects in market network
   Jersan Hu, Yafang Tsai · 2006 · Industrial Marketing Management
5. Birds of a feather: a normative model of assessing consumers’ satisfaction in a generalized expectation–disconfirmation paradigm
   Lei Huang · 2017 · Journal of Marketing Analytics
6. The Wroe river: the canyon carved by Alderson
   Terry Beckman · 2007 · European Business Review
7. Market-driven procurement
   A. Ben Oumlil, Alvin J. Williams · 1989 · Industrial Marketing Management
8. Rethinking the Principles of Marketing Course: Focus on Exchange
   Susan Dobscha, Ellen R. Foxman · 1998 · Marketing Education Review
9. A conceptual model of customer satisfaction for business-to-business, professional services
   Paul G. Patterson · 1995 · Advances in services marketing and management
10. The Marketing of Parochial Schooling Modeled as an Exchange Process
    Bruce Wrenn, Philip Kotler · 1993 · Journal of Research on Christian Education
11. Atividades marcárias na vida cotidiana dos consumidores: descoberta de uma nova forma de se pensar as marcas?
    André Luiz Maranhão de Souza Leão, Sérgio Carvalho Benício de Mello · 2009 · Revista de Administração Contemporânea
12. Value Creation in Political Exchanges: A Qualitative Study
    John Joseph McDonnell, Paul J. Taylor · 2014 · Journal of Political Marketing
13. An Analysis of Service Failures and Recovery Strategies in the Turkish Third Party Logistics Service Industry
    Nazlı Gülfem Gidener, D. Deveci · 2020 · Transactions on Maritime Science
14. The Impact of Buyers on Salespersons’ Ethical Judgment and Behavioral Intention to Practice Gray Marketing
    Guijun Zhuang, Neil C. Herndon, Alex S.L. Tsang · 2012 · Journal of Global Marketing
15. Cognitive process differences between discrete and relational exchange
    Gerrard Macintosh, James W. Gentry · 1995 · International Business Review
16. Infant feeding as a social marketing issue: A review
    Janet E. Oglethorpe · 1995 · Journal of Consumer Policy
17. Volunteerism Among Non-Clients as Marketing Exchange
    Kimball P. Marshall · 1999 · Journal of Nonprofit & Public Sector Marketing
18. Negotiation Skill Development Exercise
    Gregory E. Benson, Ngan N. Chau · 2017 · Marketing Education Review
19. A ética no marketing
    André Cauduro D'Angelo · 2003 · Revista de Administração Contemporânea
20. Marketing and the church: Should god be sold or found?
    James F. Devlin, Christine Ennew, Alison K. Hull · 1997 · International Journal of Nonprofit and Voluntary Sector Marketing
21. Marketing Research
    John Webb · 1995
22. Between State, Market and Community
    Lieske van der Torre, Menno Fenger, Mark van Twist · 2012 · Public Management Review
23. The effect of adaptation and trust on positional advantage of companies in B2B relationships: the moderating role of relationship value
    Matjaž Iršič · 2017 · Economic Research-Ekonomska Istraživanja
24. Marketing tools as the competitiveness enhancer of the Ukrainian film distribution market entities
    Bozhena Sheremeta, Nataliya Chukhray, Оleh Karyy · 2019 · Innovative Marketing
25. Confronting EU unpopularity: the contribution of political marketing
    Pierre Philippe Balestrini, Paul R Gamble · 2011 · Contemporary Politics
26. Limited Choice: An Exploratory Study into Issue Items and Soldier Subjective Well-Being
    David Marshall, Herbert L. Meiselman · 2006 · Journal of Macromarketing
27. Understanding Promotional Service Interactions through Social Exchange Theory of Affect
    Tuheena Mukherjee, Kanika Tandon Bhal · 2017 · Journal of Promotion Management
28. Three systems underpinning marketing behavior
    Richard P. Bagozzi · 2018 · AMS Review
29. Strategic marketing & Austrian economics: The foundations of resource-advantage theory
    Fernando Antonio Monteiro Christoph D’Andrea · 2019 · The Review of Austrian Economics
30. Attractiveness, adornments, and exchange
    Peter H. Bloch, Marsha L. Richins · 1993 · Psychology and Marketing
31. Towards a Parametric Definition of Marketing
    Gary Kurzbard, Gary F. Soldow · 1987 · European Journal of Marketing
32. What is a public health brand?
    Jonathan L. Blitstein, William Douglas Evans, David L. Driscoll · 2008
33. Toward a professional concept for marketing
    Guenther Mueller‐Heumann · 1986 · Journal of Marketing Management
34. Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'
    Hubert Gatignon, Emmanuelle Le Nagard · 2015 · SSRN Electronic Journal
35. AR technology-based marketing service and the determinants of consumer self-disclosure intention
    Tung‐Hsiang Chou, Yun-Chun Wang, Chao-Chun Chou, Thi Thanh Phat Vu, Yun-Yeh Chou · 2025 · Behaviour and Information Technology
36. Factor and Cluster Analysis as a Tool for Patient Segmentation Applied to Hospital Marketing in Jordan
    Lamees Al-Durgham, Mahmoud A. Barghash · 2015 · American Journal of Operations Research
37. A Comparison of Children's Purchase Influence and Parental Response in Fiji and the United States
    Jayantha S. Wimalasiri · 2000 · Journal of International Consumer Marketing
38. Performance improvement by investing in internal marketing management
    Qionglei Yu, Bradley Richard Barnes · 2010 · IEEE International Conference on Management of Innovation & Technology (ICMIT)
39. The correlation between relationship value and business expansion in the South African automotive supply chains
    Aletta Sophia Tolmay · 2017 · Journal of Transport and Supply Chain Management
40. From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation
    Robert P. Ormrod · 2017 · Journal of Political Marketing
41. From the Word-of-mouth to Social Impact: A Bibliometric Analysis of Social Media Marketing
    Hui Liu, Han‐Teng Liao · 2021 · IEEE International Conference on Technology, Engineering, Management for Societal Impact using Marketing, Entrepreneurship and Talent (TEMSMET)
42. The Health Care Learning Organization
    G. Tomas M. Hult, Bryan A. Lukas, Ann-Christine M. Hult · 1996 · Journal of Hospital Marketing
43. Target marketing in a social marketing context: gender differences in importance ratings of promoted intrinsic and extrinsic restricted exchange benefits of military enlistment
    Kimball P. Marshall, Ulysses J. Brown · 2004 · International Journal of Nonprofit and Voluntary Sector Marketing
44. The anthropology of interorganizational networks in marketing
    Johan Arndt · 1985 · Scandinavian Journal of Management Studies
45. Exploring Consumer and Retailer Exchange in Rural Communities: Part II
    Nancy J. Miller, Rita C. Kean, Mary Ann Littrell · 1999 · Family and Consumer Sciences Research Journal
46. Promoting imports from developing countries: A marketing perspective
    Geir Gripsrud, Gabriel R.G. Benito · 1995 · Journal of Business Research
47. Developing an Integrated Product and Price Management Course
    John A. Schibrowsky · 1995 · Journal of Marketing Education
48. The Role of Marketing in the Corporation: A Perpetual Work in Progress
    Frederick Arthur Webster, Alan J. Malter, Shankar Ganesan · 2004 · SSRN Electronic Journal
49. Modelling Business Relationships
    Nazeem Seyed-Mohamed · 1995 · Springer eBooks
50. Recruiters and applicants: An exchange of words
    Stephen Humphrey · 2014 · Journal of Financial Services Marketing
51. The Effect of Message Types and Media Choices on Consumers’ Perceived Trust and Us
    이소연, 김상순, 송지희 · 2012 · The e-Business Studies
52. Business interaction between competitors – towards a model for analyzing strategic alliances
    José Novais Santos, Cristina Sales Baptista · 2015 · IMP Journal
53. As necessidades e os desejos na formação discursiva do marketing: base consistente ou retórica legitimadora?
    Vinícius Andrade Brei, Carlos Alberto Vargas Rossi, Yves Évrard · 2007 · Cadernos EBAPE BR
54. Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
    Ronika Chakrabarti, Pierre R. Berthon, Richard Thomas Watson · 2007 · Total Quality Management & Business Excellence
55. Issues With the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry
    Dominic Appiah, Wilson Ozuem · 2018 · Advances in knowledge acquisition, transfer, and management book series/Advances in knowledge acquisition, transfer and management book series
56. Kundenbewertung mit Referenzwerten
    Jens Cornelsen · 2017 · Springer eBooks
57. Clergy views on the marketing of the Church: insights from a UK survey
    James F. Devlin, Ann Sherman · 1999 · International Journal of Nonprofit and Voluntary Sector Marketing
58. A marketing identity is flourishing
    Sidney J. Levy · 2018 · AMS Review
59. Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers
    Mbarek Rahmoune, Mohsen Debabi · 2012 · International Journal of Marketing Studies
60. From the Special Issue Editors
    Terence R. Nevett, Stanley C. Hollander · 1994 · Journal of Macromarketing
61. Relationship Marketing Teams
    Gabriele Helfert, Hans Georg Gemünden · 2001 · Gabler Verlag eBooks
62. Adding Value To Buyer‐Supplier Relationships In China
    Brenda J. Sternquist, Carol A. Finnegan, Zhengyi Chen · 2008 · Journal of Asia Business Studies
63. Marketing for Nonprofit Organizations
    Brenda Gainer · 2016
64. Consumer Response to Recovery Efforts for Online Product Failures: An Empirical Study for Turkey
    B. Oflaç · 2016 · Journal of Marketing Channels
65. Study on Relationship between Recovery Justice,Customers’ Empathy, Recovery Satisfaction and Relationship Continuance Intention
    Yu Kyung Kim · 2016 · Journal of Consumption Culture
66. Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration
    Andreas Eggert · 2017 · Springer eBooks
67. Pushing Too Hard: Using Door-in-the-Face to Get Voters out the Door
    Deborah Brown McCabe, Melissa R. Michelson · 2015 · Journal of Political Marketing
68. Industrial Buyer-Supplier Relationships: A Perspective from Both Sides of the Dyad in the Clothing Industry
    J. Hill, Pauric McGowan, H. White-McGloin · 1999 · Journal of the Textile Institute
69. Developing an Exchange Mindset
    Rosemary Thackeray · 2010 · Health Promotion Practice
70. THE USE OF MARKETING POSITIONS IN GOVERNMENT DEPARTMENTS'AND PUBLIC SECTOR ORGANISATIONS IN AUSTRALIA
    Peter J. Graham · 1993 · Australian Journal of Public Administration
71. Beyond the Ugly American
    Alf H. Walle · 1990 · Management Decision
72. LA INFLUENCIA DE LA CONSIDERACIÓN SOCIAL EN LA RELACIÓN CLIENTE-PROVEEDOR DE SERVICIOS Y EL PAPEL MODERADOR DEL TIPO DE SERVICIO *
    Estela Fernández Subióte, Sergio Román, Pedro Juan Martín Castejón · 2013 · Revista española de investigación de marketing
73. Community-based Innovation — Ein Ansatz zur Einbindung von Online Communities in die Entwicklung neuer Dienstleistungen
    Johann Füller, H. Mühlbacher · 2004 · Springer eBooks
74. Re-consideration of the Concept of Exchange as Theoretical Basis of Strategic Social Marketing
    Yasuhiro Haga · 2014 · International Journal of Marketing & Distribution
75. Marketing Philosophies: From Customer Abuse to Customer Intimacy, and Again a Little Customer Torment
    Mohammad Javad Taghipourian, MahsaMashayekh Bakhsh · 2017 · Journal of Business Theory and Practice
76. Lessons from Research on Social Marketing for Mobilizing Adults for Positive Youth Development
    Sameer Deshpande, Michael D. Basil · 2006 · Springer eBooks
77. The satisfaction of consumer needs and the market exchange: an empirical application
    Marı́a L Villanueva · 2001 · Journal of Retailing and Consumer Services
78. Information as a strategic asset in interfirm relationships: "IT and the informated boundary spanner"
    Ellen Christiaanse · 1994 · Hawaii International Conference on System Sciences (HICSS)
79. The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History
    Franck Cochoy · 1994 · International series in quantitative marketing
80. Usages de l’Internet banking par les entreprises et effets sur la qualité de service
    Mona Fourati Ennouri, Jamil Chaabouni · 2018 · Management & Avenir
81. Kundenseitige Bereitschaft zum Customer Engagement: Entwicklung einer eigenschaftsbasierten Messskala
    Corina Keller, Karsten Hadwich · 2015 · Springer eBooks
82. Government and Market Mechanisms to Provide Alternatives to Scrap Tire Disposal
    Nancy J. Merritt, William H. Redmond, Michael M. Pearson · 2005 · Journal of Nonprofit & Public Sector Marketing
83. BÖLGESEL GÜÇ OLMA BAĞLAMINDA SİYASAL PAZARLAMA AÇISINDAN KAMU DİPLOMASİSİ: KURTLAR VADİSİ DİZİSİ SÖYLEM ANALİZİ
    Emine KILIÇASLAN · 2021 · Meriç Uluslararası Sosyal ve Stratejik Araştırmalar Dergisi
84. Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange
    Kimball P. Marshall, Caroline Fisher · 2005 · Journal of Nonprofit & Public Sector Marketing
85. Marketing Management in Nonprofit Organizations: A Customer Analysis of Church Volunteers
    Walter Wymer · 1997 · Journal of Nonprofit & Public Sector Marketing
86. Product managers' influence tactics in marketing strategy development and implementation
    Dennis N. Bristow, Gary L. Frankwick · 1994 · Journal of Strategic Marketing
87. Public Education as an Emerging Market for Marketers: A Study of Market Conditions and Administrators' Needs
    Kimball P. Marshall, Vic Craig · 1998 · Journal of Professional Services Marketing
88. Value and systems perspectives in combining human and automated services: commentary on “seven challenges to combining human and automated service”
    Irene C. L. Ng · 2010 · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
89. Providing complex local authority services in competitive markets ‐ the role of arms‐length organisations
    Adrian J Palmer · 1994 · Local Government Studies
90. Motivation Research — Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-power
    Stefan Schwarzkopf, Rainer Gries · 2010 · Palgrave Macmillan UK eBooks
91. Paradigmenwechsel in der Sozialwirtschaft – Sozialmarketing als neue Steuerungsphilosophie?
    Paul Reinbacher · 2014 · Österreichische Zeitschrift für Soziologie
92. Business-to-Business Approaches to Marketing to and Through Associations: A Descriptive Analysis and Research Issues
    Abhijit Roy, Paul D. Berger · 2005 · Journal of Business-to-Business Marketing
93. Marketing is … a body of knowledge
    Robert A. Peterson · 2004 · Advances in business marketing & purchasing/Advances in business marketing and purchasing
94. Strategic Obfuscation and Price Fairness
    William J. Allender, Jūra Liaukonytė, Timothy J. Richards · 2016 · SSRN Electronic Journal
95. Fenntartható fogyasztás a turizmusban? A helykötődés és környezettudatos viselkedés összefüggései a nemzeti parkokban
    Kata Kelemen · 2017
96. Cause related Marketing als Instrument zur strategischen Unternehmensführung
    Shamsey Oloko, Ingo Balderjahn · 2009 · Gabler eBooks
97. An approach to market orientation in the basic units of public action
    Jon Morandeira Arca, Victoria de Elizagarate Gutiérrez, Irati Labaien Egiguren · 2017 · International Review on Public and Nonprofit Marketing
98. The Emotional Dimension of Value: A Proposal for Its Quantitative Measurement
    Maite Ruíz-Roqueñi · 2022 · Frontiers in Psychology
99. Influence of the Internet on Value to Customer
    Tymoteusz Doligalski · 2014 · Management for professionals
100. It’s all actor-to-actor (A2A)
     Robert F. Lusch, Stephen Louis Vargo · 2014 · Cambridge University Press eBooks